Who wears running shoes… really?

It’s no surprise that the vast majority of the people wearing Air Jordan’s don’t play basketball, that almost nobody who wears the Puma Faas shoes will give Usain Bolt a run for his money. Well, Saturday Night Live nailed it with this commercial for New Balance 😉 Like it? Then SHARE IT.

run in your bare feet

International Barefoot Running Day Donut Dash!

 Join Xero Shoes for International Barefoot Running Day (IBRD) on Sunday, May 5th. IBRD is the brainchild of The Barefoot Runners Society, and the Colorado chapter has something special lined up: The 1st ever Barefoot Donut Dash! We’ll start at 10am at the Xero Shoes office — 5470 Conestoga Ct, Boulder, CO, 80301 — with […]

Does your barefoot running form look like this?

People always ask me for videos of barefoot running form. I usually avoid making them — because the way *I* run is not necessarily the way *you* should run. That said, here’s a video of Simon from Macedonia demonstrating what I think is some of the best barefoot form you’ll ever see. I think everyone […]

A new huarache sandal tying style

Foot tattoos and barefoot sandals

On Facebook, Sarah asked: I’m getting the tops of my feet tattooed and need to find a way to tie them so that none of the laces touch the top of my feet! My big toe too! I figure a loop over my 2nd and 3rd toe….but anyone have tying suggestions for the heel? I […]

Will Barefoot Running Hurt You?

Will Vibram Five Fingers or Running Barefoot Injure You?

From the “Here we go again” department of the barefoot running world: About once every 2 months, some major news publication chimes in with one of these two stories:  “Barefoot Running is GREAT for you” or “Barefoot running is BAD for you.” The latest is of the latter variety and comes with headlines like this […]

Barefoot Sandals Shamrock Style

Happy, and barefoot, St. Patrick’s day!

Happy St. Patrick’s Day from Xero Shoes! I don’t know about you, but I’d love to find this barefoot sandal 4-leaf clover in my garden. I’m sure it would make you lucky if you found it;-) Since moving to Boulder, CO almost 20 years ago, I love St. Patrick’s day, not just because of the […]

Barefoot Running is Bad For You!

Is barefoot running good or bad for you?  Despite the growing popularity of barefoot running, many people still believe the myth that barefoot running is bad for you.  People who THINK barefoot running is bad for you will bring up certain assertions we will address below.  If someone tries to convince you that barefoot running […]

Xero Shoes Barefoot Sandals On Shark Tank

In 2013, Lena and I had the honor and pleasure of appearing on the ABC hit reality-business show, Shark Tank on ABC… and on October 1st we appeared on CNBC, who syndicated the show. Over 30,000 applied to be on the show and we were on pins and needles for months, waiting to see if […]

Xero Shoes Barefoot Running Sandals on Shark Tank

We were on Shark Tank!

Did you see us on ABC’s Shark Tank? (if not, click here) Want to try a pair of Xero Shoes • Original Barefootware and have the fun and benefits of being barefoot… plus: The protection you want A perfect fit (you can trim them to size if you like) Style that expresses your personality (with […]