Usain Bolt beaten by 56 year old Xero Shoes CEO?!

We’ve seen Steven run from bears, lions, racecars, and more…but Usain Bolt? We’ve put this pic on Facebook, Instagram, Twitter and here, on the blog, where you can comment below. Head to one (or all) of those places and give us your best caption about Steven and the greatest sprinter of all time. One winner will […]

Fitness for Executives – Dobbycizing

Trying to get a good workout, but don’t have enough time? Xero Shoes CFO and co-founder, Lena Phoenix, has a new workout program that I know you’ll love. Do you have a similar fitness plan? If so, we’d love to see it!

The new Fidget Spinner?

All the cool kids are doing it… why don’t you try it? Okay, I cheated… I’m using a magnetic levitation display. But we still hope all the cool kids take Xero Shoes for a spin

The Shocking Truth about Sprinting Workouts (from Xero Shoes)

Most people associate barefoot running with long distance. But Xero Shoes CEO, Steven Sashen, is a Masters All-American sprinter… the opposite of a marathoner. And while people view the effort, determination, and sometimes near-death experiences of the ultra runner with great respect, sprinting is still the sport that crowns “The Fastest Man in the World.” […]

Lose Shoes Now. Ask Me How.

Tired of people asking the same ‘ole questions as you walk or run barefoot (or in Xero Shoes)? Well, how ’bout some shirts that do the speaking for you? I’ve got a series of them planned out…  here’s the first two (one “generic” and one Xero). Click on the image to order… Oh, and you […]

The World’s Fastest Triathlon

I just did the world’s fastest triathlon. A TRUE sprint triathlon. That was #mytri. Share this and let’s get more people doing THEIR triathlons. Now let me see yours!