About Us

Business SealsMeet the Xero Shoes Team

If you email or call us, see us at a race or a trade show, come to Broomfield (in between Boulder and Denver) and stop by the office or join us for a run, here’s who you’ll meet.

Lena Phoenix and Steven Sashen from Xero Shoes Barefoot SandalsSteven Sashen, CEO and Lena Phoenix, CFO

Steven and Lena are husband and wife (I’m assuming you can guess which is which) and life-long entrepreneurs.

Steven is the visionary and marketer for Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers.

Lena is an avid hiker. In her previous life she created and sold a home mortgage company, and has managed the back-end of numerous companies. She’s the glue that keeps Xero Shoes from busting at the proverbial seams as it grows, taking care of all things logistical and numeric.

If you want a good laugh and some insight into Steven and Lena’s relationship, read the story of how Xero Shoes began.


Dennis Driscoll, Chief Development Officer for Xero Shoes Barefoot SandalsDennis Driscoll, Chief Product Officer

Dennis not only spearheads our new product development, but brings invaluable experience to Xero Shoes.

A 35-year industry veteran, Dennis co-founded Avia Athletic Footwear (which sold to Reebok) and, prior to joining Xero Shoes, was Global Design Director for Crocs. He started in footwear in 1978 with Osaga Athletic Footwear, was the Global Business Unit Director of Footwear for Wilson Sporting Goods, spent 7 years at Converse in senior product roles, and worked at Doc Martens Footwear as the Global Director of Product.

Says Dennis of Xero Shoes, “Xero Shoes are genuine, legitimate. We don’t need to create ways to differentiate our product… it actually IS different!”


Suze Bragg — VP, Business & Investor Relations

Suze joined our team after serving as the Operations Officer and the Board Treasurer for Food Rescue Alliance. Prior to this, she held positions as the chief strategist for a financial firm, operations and compliance director for a nonprofit, and marketing & community relations for Whole Foods Market. Suze was on the first Internet Project Office team at IBM, created the first digital marketing roles at Sealy Posturepedic and at Reed Elsevier in the Reed Business Retail Group, plus held senior marketing positions for successful tech startups. Suze has completed Master’s certificates at George Washington University and Duke University, and holds a Bachelor Degree from Appalachian State University


janice busey - production managerJanice – Production Coordinator

Janice comes to Xero Shoes with a diverse background; from the military to elementary education, she has experience relating to a wide range of people. She has completed a Master’s degree in teaching from the University of Washington and a Bachelor Degree in Mathematics from Loyola College in Maryland.

Janice is an active person and loves the outdoors. She enjoys hiking, mountain biking, weight-lifting, snowboarding and snowshoeing with her husband and their dog. They love that they can do most of these activities in their Xero Shoes! “I slip-on my Z-Treks when going into the mountains, but love my Genesis for everyday wear,” says Janice. Her husband wears his Z-Treks everyday and has even developed an arch in his previously flat feet!


Andrew at Spartan RaceAndrew – Retail Account Manager

A native Coloradan, he attended Metropolitan State College of Denver, and has a background in sales and customer service across a variety of industries. He is an avid painter, loves to run, and enjoys participating in obstacle course races such as Tough Mudder and Spartan Race. He lives in the Denver area with his beautiful wife and daughter, as well as a shadowy cat and a hyperactive dog.


Gigging in DongguanMarcus Hemopo – Technical Consultant, I.T.G. Footwear Consulting

A NZ Maori, Marcus has been a shoe technician and designer for 35 years. Perhaps more importantly, he’s been a drummer for 42 years and hasn’t not stopped gigging since his first garage band when he was 15.

Marcus has worked in Asia for 17 years and, with his lovely wife, built a bar named after her, “Irene’s.” It’s like the Cheers of Houjie, China. Stop by for a pint or to watch rugby or footy.

We’re thrilled and honored to have Marcus helping us make Xero Shoes the best they can be.