Steven Sashen, CEO and Lena Phoenix, CFO
Steven and Lena are husband and wife (I’m assuming you can guess which is which) and life-long entrepreneurs.
Steven is the visionary and marketer for Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers.
Lena is an avid hiker. In her previous life she created and sold a home mortgage company, and has managed the back-end of numerous companies. She’s the glue that keeps Xero Shoes from busting at the proverbial seams as it grows, taking care of all things logistical and numeric.
If you want a good laugh and some insight into Steven and Lena’s relationship, read the story of how Xero Shoes began.
Dennis Driscoll, Chief Product Officer
Dennis not only spearheads our new product development, but brings invaluable experience to Xero Shoes.
A 35-year industry veteran, Dennis co-founded Avia Athletic Footwear (which sold to Reebok) and, prior to joining Xero Shoes, was Global Design Director for Crocs. He started in footwear in 1978 with Osaga Athletic Footwear, was the Global Business Unit Director of Footwear for Wilson Sporting Goods, spent 7 years at Converse in senior product roles, and worked at Doc Martens Footwear as the Global Director of Product.
Says Dennis of Xero Shoes, “Xero Shoes are genuine, legitimate. We don’t need to create ways to differentiate our product… it actually IS different!”
Barbara O’Neil, Human Resources Manager
Identifying and developing an individual’s talent and strengths brings passion to the business of people operations. As the HR Manager, Barbara’s experience as an educator, executive director, fundraiser and program director over the last 30 years has found its fit with Xero Shoes.
Having the opportunity to work with creative, innovative and collaborative staff across the company, Barbara’s knowledge and passion for emotionally intelligent growth among individuals and teams makes her work at Xero both wonderfully challenging and deeply rewarding.
Her favorite performance shoes – The Mesa Trail or the HFS.
The pair that she cannot do without—the Phoenix, with a shoe goal of every color and iteration of this style!
Cedric Scotto, Global Sales Director
A native of France, Cedric Scotto is a former NCAA athlete and professional golfer. Cedric’s passion for movement and its impact on the body led him to graduate school, where he furthered his research and expertise in biomechanics and discovered his passion for footwear.
He started his career in the outdoor and running industry as a field rep, and has since had several roles in the industry; as the Medical program Director, he grew the US wholesale business by collaborating with medical professionals, International Sales Manager, overseeing Europe, Asia Pacific and South America, and collaborating with product teams to create advance concept and innovative products.
Cedric has joined the Xero team because he believes footwear is an essential part of well being.
The Xero Shoes Team!
Okay, we’ll get individual pics up here soon of our Customer Happiness Team, Sales Team, Warehouse Team, Product Team, and everyone else.
But until then, here’s the group shot of the bipeds that are here to help you LIVE LIFE FEET FIRST!