Get Ready. 4/13/23.

“The Dream Shoe”: A Partnership with Xero Shoes & Born to Run 2 Authors

Fifteen years ago, Christopher McDougall’s iconic book Born to Run changed our ideas of running technique, and running footwear, forever. But McDougall and Eric Orton, his running coach and recent co-author of Born to Run 2: The Ultimate Training Guide, haven’t ever officially partnered with a running shoe company. UNTIL NOW. On April 13th, Xero […]