Breaking News: Hell has Frozen Over ;-)

Lena said it best: Proof that Hell has frozen over: America’s largest bank lends money to company that actually needs it! The bank is JPMorgan Chase. The company… Xero Shoes! Typically, banks like to give you money based on what you did in the past, not what you think you’ll do in the future. And […]

An Easy Running Program for Beginners

When I tell people that I love distance running, I often get reprimanded. “You’re going to blow out your knees,” people warn me.  I don’t know if they genuinely think they are going to save me from the perils of ACL surgery or if people just like to get on a soapbox, but it’s getting […]

Xero Shoes ranked #818 in Inc. 5000!

We are very happy to announce that Inc. Magazine just published their list of the 5000 fastest growing companies in America and Xero Shoes ranked #818, with 617% growth over 3 years. We were #1753 last year. We’re also #11 for Denver companies, and #17 for Colorado! Less than 1 in 3 companies make the […]

Tips to Transition to Minimalist Running

There is an overwhelming amount of information available in the world today on how to best make the switch from regular padded or “supportive” footwear to minimalist footwear. The Xero Shoes team themselves have accumulated an amazing amount of great information and other tips on making the transition, but as a couple of ultra-marathon runners who […]

Can’t Find the Size, Color, or Style You Want? Here’s why…

It’s now mid-July, 2018 and we know that some people are upset because we may not have the size, or color, or style of the Xero Shoe that you want. Huge apologies. Clearly, it’s not our intention to run out of inventory and be unable to replace it in a timely manner. It’s happening for […]

Fitness for Executives – Dobbycizing

Trying to get a good workout, but don’t have enough time? Xero Shoes CFO and co-founder, Lena Phoenix, has a new workout program that I know you’ll love. Do you have a similar fitness plan? If so, we’d love to see it!

Maximal Shoes Not a Solution?

From the “We told you so” file comes this new bit of running shoe research: The study concluded that runners experienced a higher impact peak and increased loading rate with the “maximal” shoes. Increases in both factors are associated with a greater likelihood of injury, such as plantar fasciitis and tibial stress fractures. Actually, this […]

Xero Shoes is a winner on 3 “Top Colorado Companies” lists

Feel the World, Inc. (dba Xero Shoes), maker of addictively comfortable shoes and sandals, has won three prestigious state and local awards: The Colorado Office of Economic Development’s Colorado Companies to Watch, Colorado Biz magazine’s 2018 Top Women-owned Business List, and Biz West magazine’s Mercury 100. Colorado Companies to Watch honors second stage companies that […]

How to Get Primal with Your Fitness Plan

There is certain footwear that was designed to help your feet move naturally. Similarly, there are certain movement patterns that your body was designed to do. These are called the “primal movement patterns.” The primal movement patterns should form the basis for your fitness plan if you want to move better, achieve better sports performance, […]

Are You Stretching Properly?  

The body can be challenging to understand, especially without extensive study both academically and experientially. Most people don’t stretch properly, simply out of a misunderstanding of what needs to be stretched. For example, you may feel sensation in your low back and so you stretch it, when the reality might be that the low back actually needs the […]