Tips to Transition to Minimalist Running

There is an overwhelming amount of information available in the world today on how to best make the switch from regular padded or “supportive” footwear to minimalist footwear. The Xero Shoes team themselves have accumulated an amazing amount of great information and other tips on making the transition, but as a couple of ultra-marathon runners who […]

Can’t Find the Size, Color, or Style You Want? Here’s why…

It’s now mid-July, 2018 and we know that some people are upset because we may not have the size, or color, or style of the Xero Shoe that you want. Huge apologies. Clearly, it’s not our intention to run out of inventory and be unable to replace it in a timely manner. It’s happening for […]

Fitness for Executives – Dobbycizing

Trying to get a good workout, but don’t have enough time? Xero Shoes CFO and co-founder, Lena Phoenix, has a new workout program that I know you’ll love. Do you have a similar fitness plan? If so, we’d love to see it!

Maximal Shoes Not a Solution?

From the “We told you so” file comes this new bit of running shoe research: The study concluded that runners experienced a higher impact peak and increased loading rate with the “maximal” shoes. Increases in both factors are associated with a greater likelihood of injury, such as plantar fasciitis and tibial stress fractures. Actually, this […]

Xero Shoes is a winner on 3 “Top Colorado Companies” lists

Feel the World, Inc. (dba Xero Shoes), maker of addictively comfortable shoes and sandals, has won three prestigious state and local awards: The Colorado Office of Economic Development’s Colorado Companies to Watch, Colorado Biz magazine’s 2018 Top Women-owned Business List, and Biz West magazine’s Mercury 100. Colorado Companies to Watch honors second stage companies that […]

How to Get Primal with Your Fitness Plan

There is certain footwear that was designed to help your feet move naturally. Similarly, there are certain movement patterns that your body was designed to do. These are called the “primal movement patterns.” The primal movement patterns should form the basis for your fitness plan if you want to move better, achieve better sports performance, […]

Are You Stretching Properly?  

The body can be challenging to understand, especially without extensive study both academically and experientially. Most people don’t stretch properly, simply out of a misunderstanding of what needs to be stretched. For example, you may feel sensation in your low back and so you stretch it, when the reality might be that the low back actually needs the […]

Xero Shoes compared to “Big Shoe”

On Friday, at their national conference, the American College of Sports Medicine hosted a panel discussion about the Science and Biomechanics of Footwear featuring representatives from Adidas, Brooks, Topo Athletic and then, me, Steven, from Xero Shoes. The room was PACKED — the highest turnout of any event at the conference. I don’t want to […]

Single Leg Exercises for Foot and Leg Strength

Any time you balance on one leg, you activate muscles in the foot that may otherwise remain underutilized. In fact, standing on one leg can be quite challenging if you’re not accustomed to it, especially when you’re barefoot. Don’t believe me? Give it a shot for yourself right now and see how long you can […]

Transition to barefoot running

Do not “transition slowly” to barefoot running

The more time you spend around barefoot running and minimalist running — the more articles you read in magazines and newspapers, the more interviews you hear with doctors or runners, the more stories you see on the news, the more websites you see about it, the more research you hear about it — the more […]