Dave Cavanagh + Xero Shoes Prio = American Ninja Warrior!

BIG CONGRATS to Dave Cavanagh Dave is a multiple-time “walk on” to American Ninja Warrior. He was, finally, invited to compete in the recent try-outs in Baltimore and… well… check out how he did. And check out the shoes he’s wearing! Yup, those are our best-selling running/fitness shoe, the Prio. Dave is heading to Las […]

Will Maximal Running Shoes HURT You?

When you run, you can hit the ground with anywhere from 3-6 times your body weight. That’s a lot of force! Clearly you need a LOT of cushioning to deal with that force, right? Well, this is the argument that underlies all non-minimalist shoes, but it’s really the premise behind so-called MAXIMALIST shoes, like this […]

Lift Natural, Lift Stronger

By Allison Goldestein Think about the last time you went to the gym. You likely planned your outfit in advance. (How much will I be sweating? How good do I want to look? What’s actually clean?) However, unless you are a competitive weightlifter, you probably did not think much about your footwear. You just wore […]

Hiking for Health

Want to improve your health AND have fun? Take a hike! Hiking has significant health benefits. Here are just 5: Hiking on rugged trail surfaces is a natural way to engage your core muscles, Burn calories — Hiking on uneven terrain increases the amount of energy used by your body by 28 percent compared to […]

5 Reasons You Should Take a Hike

I don’t know why “take a hike” is something we say when we want someone to go away, especially since hiking can be so good for you. Shouldn’t we say that to people we like, and then go with them?! Here are 5 reasons why you might want to take a hike: And, of course, […]

Huarache Running Sandals of the Tarahumara – Kits and Custom huaraches

Okay, so the big question is, “WHY use huarache, the Tarahumara running sandals?” The answer is pretty obvious, but there are some important-yet-surprising pieces to the puzzle. The obvious answer about huarache is: It’s the closest thing there is to barefoot running, without some of the hazards of barefoot running. Namely, you’re adding a layer […]

What makes a comfortable shoe?

We couldn’t have said it better, Ben. Frankly, I’m stunned there aren’t airbag, hydraulics, and puppies in there somewhere. This image was an actual post by #nike describing what one of their upcoming shoes feels like. It's appalling the complete lack of regard that most modern shoe companies have towards the biomechanics of the human […]

New TerraFlex Trail Running and Hiking Shoe

If you’re looking for a lightweight but aggressive trail shoe, our new TerraFlex should do the trick. Fans of our best-selling running shoe, the Prio, said, “I love this shoe, but need something more trail-friendly.” And that’s the TerraFlex. Made with our same commitment to Natural Movement™, in the TerraFlex you’ll find: Natural Fit — […]

The Lena minimalist casual shoe for women is here!

We announced our first closed-toe shoe in October 2016, the Hana. The Hana is mostly a “men’s” shoe, even though there are LOTS of women who wear it. Well, we’re thrilled to announce the “sister” to the Hana… the Lena. And, yes, technically the Lena is a “women’s shoe,” but if you’re a man with […]