5 Reasons You Should Take a Hike

I don’t know why “take a hike” is something we say when we want someone to go away, especially since hiking can be so good for you. Shouldn’t we say that to people we like, and then go with them?! Here are 5 reasons why you might want to take a hike: And, of course, […]

Huarache Running Sandals of the Tarahumara – Kits and Custom huaraches

Okay, so the big question is, “WHY use huarache, the Tarahumara running sandals?” The answer is pretty obvious, but there are some important-yet-surprising pieces to the puzzle. The obvious answer about huarache is: It’s the closest thing there is to barefoot running, without some of the hazards of barefoot running. Namely, you’re adding a layer […]

What makes a comfortable shoe?

We couldn’t have said it better, Ben. Frankly, I’m stunned there aren’t airbag, hydraulics, and puppies in there somewhere. This image was an actual post by #nike describing what one of their upcoming shoes feels like. It's appalling the complete lack of regard that most modern shoe companies have towards the biomechanics of the human […]

New TerraFlex Trail Running and Hiking Shoe

If you’re looking for a lightweight but aggressive trail shoe, our new TerraFlex should do the trick. Fans of our best-selling running shoe, the Prio, said, “I love this shoe, but need something more trail-friendly.” And that’s the TerraFlex. Made with our same commitment to Natural Movement™, in the TerraFlex you’ll find: Natural Fit — […]

The Lena minimalist casual shoe for women is here!

We announced our first closed-toe shoe in October 2016, the Hana. The Hana is mostly a “men’s” shoe, even though there are LOTS of women who wear it. Well, we’re thrilled to announce the “sister” to the Hana… the Lena. And, yes, technically the Lena is a “women’s shoe,” but if you’re a man with […]

Xero Communication

All footwear was minimalist prior to the early 70s. Every shoe was, basically, a “barefoot shoe.” But now we’ve had over 40 years of heavily padded, motion-controlled shoes. And when you combine 4 decades of time with billions of dollars of marketing, everyone thinks that you NEED those shoes… even though there is no evidence […]

Can I get you a 3-D printed deck chair for your trip on the Titanic?

It’s the newest, greatest, thing to ever hit footwear. 3-D printing! Under Armour is launching 3-D printed shoe components made with their “5-axis simultaneous machining center.” And New Balance returns the volley with 3-D printed midsoles made with “selective laser sintering.” Other “Big Shoe” companies are also fast tracking 3-D printed products. If there were […]

Why you want flexible footwear

m c schraefel (yes, that’s how she writes her name) offers not only an awesome review of our new Umara Z-Trail sandal, but a great explanation of WHY you want flexible footwear. As you’ll see, it’s not rocket science: Almost 1/4 of all the bones and joints in your body are in your feet. Your […]