TrailMax Ultra Running Sandal

Introducing the new TrailMax running sandal. The USA-made sports sandal ingeniously combines the benefits of zero-drop, barefoot footwear with jaw-dropping 65 mm (5.26 inch) of dense, anti-memory foam rubber in the sole for maximum cushioning support. The TrailMax weighs less than the Hoka but boasts more than twice the stack height. According to Boulder-based TrailMax’s […]

Run barefoot in the matrix

Run Faster. Run Farther.

Okay, here’s a tough question for you runners out there: Well, Neo, which is it? Tell us which pill you would pick, below…

Dogs say “Go Barefoot” or grrrrrrr…

Whether you love cats or dogs, this video will prove that dogs deserve the title “Man’s Best Friend” when you see what they do to the “foot coffins” most people call “shoes.” They know that barefoot is best (and Xero’s are the closest thing to barefoot) 😉

Parents, keep your children from barefoot running

Know the dangers of distance running!

Parents, do you know the warning signs of “distance running?” Are your children under the influence of the evil pushers of 5k racing? We hope this video will help you save your children from the unnecessary suffering that this horrible addiction can cause. 😉 Big thanks to everyone at BYU TV for this hilarious bit […]

Running Shoe Insider Magazine

Running Shoes Insider Magazine – Secret edition!

After some sneaky social engineering, I got my hands on a copy of Running Shoe Insider, the magazine for running shoe makers and sellers. Up until now I had only suspected what they were really talking about behind closed doors. But now we know! Here’s a photo of the cover. I’m sure you’re as outraged […]

Running shoes are better than barefoot... sometimes

The one reason to avoid barefoot running

Look, I’m the first one to say that barefoot running isn’t for every person under every circumstance. Granted, I’ll say that it’s great for almost everyone, almost all of the time. But every now and then, you need a pair of shoes. Certain restaurants or businesses require SOME form of footwear (one of the reasons […]

The ultimate zero drop zero stack height footwear

Two key components of a barefoot shoe (or minimalist shoe) are “drop” and “stack height.” Drop is the height difference between the heel and ball of the foot. When you stand on the ground, your heel and feet are at the same height, which means “zero-drop.” Stack Height is the thickness of whatever is under […]