Dennis Driscoll, Chief Development Officer for Xero Shoes Barefoot Sandals

Former Crocs Exec and Avia Co-founder Joins “Barefoot” Start-up Xero Shoes

Boulder, CO, October 2, 2012 – Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware. Driscoll’s roll at the bestselling “barefoot sandal” manufacturer is […]

Xero Shoes Barefoot Sandals in COLOR!

Houston, we have color! I am extremely happy and proud to announce that you can now get Xero Shoes in 4 WAY COOL colors. And to celebrate, you can also save 20% if you order by October 2nd! In addition to our Coal Black, you can now get Mocha Earth, Electric Mint, Boulder Sky, and […]

Dan Lieberman on Running Form

Harvard’s Daniel Lieberman is one of the stars in Chris McDougall’s book, Born To Run. In the book, Chris describes Dr. Lieberman’s anthropological theory that humans ability to run long distances (while maintaining their body temperature) allowed us to chase down animals that, for short distances, are much faster than we are. He also details […]

See, Barefoot Running is NOT Bad for You

The media is an interesting thing. One day, they love you, the next day they hate you. As long as there’s controversy, they’re interested… ish. The last time barefoot running made all the news it was when the University of Colorado study (done right up the hill from me) apparently showed that barefoot running was […]

Vibrating insoles, bare feet, and balance

The Wall Street Journal online published an article describing the research of James Collins from Harvard. James wondered why people get less steady on their feet as they get older. His conclusion: They get less feedback from the ground and lose the ability to balance. So far so good. His solution: An insole that provides […]

Barefoot Running… The Movie!

I know many of you are eagerly waiting for the Born To Run movie (I am, too). Well, until that’s out at your local gajillion-plex, check out this trailer of the new barefoot running movie by Michael Sandler and Jessie Lee, authors of Barefoot Running. I’m forever grateful to Michael and Jessie… when I decided […]

How to think like a shoe company

You know the saying “when all you have is a hammer, everything looks like a nail”? Well, it’s true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard! Check out this video about the “secret” Adidas development center. Especially watch at the 2:10 […]

Run in Peace, Micah True

There’s no way to adequately thank one of the great inspirations in the running world, Micah True, also known as Caballo Blanco (“White Horse”), who was found dead just hours ago. Micah, arguably the “star” of Christopher McDougall’s best seller, Born To Run, went out for a run on Tuesday and did not return. There’s […]

University of Colorado Barefoot Running Study

  The media is having an anti-barefoot running field day thanks to a study published by some people right up the street from me at the University of Colorado (BTW, I’ve been living in Boulder for 19 years and nobody has been able to explain why they call the university CU instead of UC.). Each […]

Dr. Mark’s brilliant Natural Running video

Dr. Mark Cucuzzella is not only FAST (he won the US Air Force Marathon this year), he’s committed to understanding the facts of barefoot running (and minimalist, too). As a physician, professor, and owner of Two Rivers Treads running shoe store, Mark is all about getting people running safely, enjoyably, and easily. Plus, he’s a […]