Why barefoot sandals and not minimalist shoes?

New to “barefoot shoes”? Trying to decide between the minimalist shoe options? I know the feeling. Back in 2009, when I knew I wanted the benefits of being barefoot, but with a bit of protection (and something that would let me get into restaurants), I tried everything. I LOVE our new minimalist shoes… they’re built […]

Is there a best way to run?

The barefoot running boom has heated up a debate about the best way to run. Barefoot? Shoes? Barefoot shoes? Midfoot strike, heel strike, forefoot strike? In today’s New York Times Online, Gina Kolata (whose writing and name I adore) goes after this question. Really, you can stop reading after the first sentence of the 2nd […]

Barefoot Running – The Movie!

Our friends Michael Sandler and Jessica Lee have just released an incredibly ambitious project: Barefoot Running – The Movie Shot in Hawaii, the footage is STUNNING (it’ll make you want to run, run barefoot, run barefoot in Hawaii, or just move to Hawaii). I’m telling you, some of the shots in this movie make it […]

“Barefoot Sandal” Start-up Hires Former Crocs Exec

Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware.

Dennis Driscoll, Chief Development Officer for Xero Shoes Barefoot Sandals

Former Crocs Exec and Avia Co-founder Joins “Barefoot” Start-up Xero Shoes

Boulder, CO, October 2, 2012 – Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware. Driscoll’s roll at the bestselling “barefoot sandal” manufacturer is […]

Xero Shoes Barefoot Sandals in COLOR!

Houston, we have color! I am extremely happy and proud to announce that you can now get Xero Shoes in 4 WAY COOL colors. And to celebrate, you can also save 20% if you order by October 2nd! In addition to our Coal Black, you can now get Mocha Earth, Electric Mint, Boulder Sky, and […]

Dan Lieberman on Running Form

Harvard’s Daniel Lieberman is one of the stars in Chris McDougall’s book, Born To Run. In the book, Chris describes Dr. Lieberman’s anthropological theory that humans ability to run long distances (while maintaining their body temperature) allowed us to chase down animals that, for short distances, are much faster than we are. He also details […]

See, Barefoot Running is NOT Bad for You

The media is an interesting thing. One day, they love you, the next day they hate you. As long as there’s controversy, they’re interested… ish. The last time barefoot running made all the news it was when the University of Colorado study (done right up the hill from me) apparently showed that barefoot running was […]

Vibrating insoles, bare feet, and balance

The Wall Street Journal online published an article describing the research of James Collins from Harvard. James wondered why people get less steady on their feet as they get older. His conclusion: They get less feedback from the ground and lose the ability to balance. So far so good. His solution: An insole that provides […]

Barefoot Running… The Movie!

I know many of you are eagerly waiting for the Born To Run movie (I am, too). Well, until that’s out at your local gajillion-plex, check out this trailer of the new barefoot running movie by Michael Sandler and Jessie Lee, authors of Barefoot Running. I’m forever grateful to Michael and Jessie… when I decided […]