One aspect of our business that we’re most proud of and makes us very happy is that we can give back to those who’ve inspired us.
In this case, we were inspired by the Tarahumara Indians of Mexico, also known as the Raramuri. If you haven’t read Christopher McDougall’s New York Times bestseller Born To Run yet, you must. It’s a great read, and tells quite a bit about the Tarahumara.
What it doesn’t discuss very much, though, is how difficult life can be in the Copper Canyon. Healthcare and medical care is hard to come by. Clean water is rare. Food is scarce. This part of Mexico has been experiencing a major drought. Child mortality is high, and educational opportunities are not easily available.
So, to give thanks and support the Tarahumara, we donate 5% of the purchase price of our DIY FeelTrue® Xero Shoes to the Tarahumara Children’s Hospital Fund.
TCHF provides medical care, education, food and clean water programs and, in many ways, provide aid in this difficult and in-need area.
Thank you for your purchases which allow us to thank and help the Tarahumara.