Barefoot Sandals Shamrock Style

Happy, and barefoot, St. Patrick’s day!

Happy St. Patrick’s Day from Xero Shoes! I don’t know about you, but I’d love to find this barefoot sandal 4-leaf clover in my garden. I’m sure it would make you lucky if you found it;-) Since moving to Boulder, CO almost 20 years ago, I love St. Patrick’s day, not just because of the […]

Xero Shoes Barefoot Running Sandals on Shark Tank

We were on Shark Tank!

Did you see us on ABC’s Shark Tank? (if not, click here) Want to try a pair of Xero Shoes • Original Barefootware and have the fun and benefits of being barefoot… plus: The protection you want A perfect fit (you can trim them to size if you like) Style that expresses your personality (with […]

Xero Shoes Barefoot Running Sandals on Shark Tank

Xero Shoes on ABC’s Shark Tank on Feb 1st!

For all of you who, for the last 3 years, have said to us, “You guys should be on Shark Tank!”: You can stop saying it now You’ll appreciate how good of a secret we’ve kept 😉 While Lena and I were taking our first vacation since starting our company, we got an email saying […]

Is there a best way to run?

The barefoot running boom has heated up a debate about the best way to run. Barefoot? Shoes? Barefoot shoes? Midfoot strike, heel strike, forefoot strike? In today’s New York Times Online, Gina Kolata (whose writing and name I adore) goes after this question. Really, you can stop reading after the first sentence of the 2nd […]

Barefoot Running – The Movie!

Our friends Michael Sandler and Jessica Lee have just released an incredibly ambitious project: Barefoot Running – The Movie Shot in Hawaii, the footage is STUNNING (it’ll make you want to run, run barefoot, run barefoot in Hawaii, or just move to Hawaii). I’m telling you, some of the shots in this movie make it […]

See, Barefoot Running is NOT Bad for You

The media is an interesting thing. One day, they love you, the next day they hate you. As long as there’s controversy, they’re interested… ish. The last time barefoot running made all the news it was when the University of Colorado study (done right up the hill from me) apparently showed that barefoot running was […]

Barefoot Running… The Movie!

I know many of you are eagerly waiting for the Born To Run movie (I am, too). Well, until that’s out at your local gajillion-plex, check out this trailer of the new barefoot running movie by Michael Sandler and Jessie Lee, authors of Barefoot Running. I’m forever grateful to Michael and Jessie… when I decided […]

Run in Peace, Micah True

There’s no way to adequately thank one of the great inspirations in the running world, Micah True, also known as Caballo Blanco (“White Horse”), who was found dead just hours ago. Micah, arguably the “star” of Christopher McDougall’s best seller, Born To Run, went out for a run on Tuesday and did not return. There’s […]

Dr. Mark’s brilliant Natural Running video

Dr. Mark Cucuzzella is not only FAST (he won the US Air Force Marathon this year), he’s committed to understanding the facts of barefoot running (and minimalist, too). As a physician, professor, and owner of Two Rivers Treads running shoe store, Mark is all about getting people running safely, enjoyably, and easily. Plus, he’s a […]

How To Run Barefoot

“What’s the best way to learn barefoot running?” It’s easy (and FUN) if you follow these few guidelines…