Xero Shoes Becomes the Official Barefoot/Minimalist Training Shoe of Select Training Programs at Life Time
New footwear sponsor brings natural performance and comfort to training and fitness
Broomfield, CO (June 18, 2024) – As the world of fitness training continues to evolve, so does overall understanding of footwear’s impact on performance and natural movement. It’s with this at the forefront that today, Xero Shoes announced a new relationship with Life Time, the nation’s premier healthy lifestyle brand as the official barefoot/minimalist footwear of its Dynamic Personal Training and Alpha Signature Group Training programs.
This new partnership introduces Xero Shoes’ natural comfort and performance to Life Time’s team of more than 3,500 Dynamic Personal Trainers and Alpha Coaches with the goal of inspiring and educating Life Time members on the benefits of minimalist shoes as part of their training programs and classes.
Xero Shoes are crafted to mimic a natural, barefoot experience during workouts, designed with wider, foot-shaped toe boxes and zero-drop, flexible soles. According to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program.
“We’re thrilled that Life Time recognized how Xero Shoes can help their team of Dynamic Personal Trainers, Coaches and members perform better and experience the benefits of natural movement both in and out of the gym,” says Xero Shoes Co-Founder Steven Sashen. “Life Time and Xero Shoes are bringing our shared communities together and, emphasizing positivity, health, and life-changing footwear.”
As part of the relationship, Life Time members will have the opportunity to participate in events at select clubs to test a variety of Xero Shoes styles to understand the benefits and differences these shoes may provide for their desired goals. These events will showcase the shoes’ unique features and educate attendees on the advantages of embracing natural movement in their fitness routines.
“Given the expertise and experience of our Dynamic Personal Trainers, they recognize the benefits of training in a minimal shoe, and we couldn’t be more excited to work with the best in category, Xero Shoes, as trainers and to share with our clients,” said Ryan Sonnenburg, Vice President of Personal Training at Life Time. “We can’t wait to see how our clients increase their own performance and output as they incorporate Xero into their routines.”
Details of the agreement were not disclosed. For more information on Life Time personal training programs and Alpha Signature Group Training programs, visit www.lifetime.life.
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About Xero Shoes
Born in Boulder, Colorado, in 2009, Xero Shoes continues to revolutionize the footwear industry by offering innovative barefoot shoes, boots, and sandals. Crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. From mountain trails to urban jungles, Xero Shoes help you… Live Life Feet First™. For more information, visit www.xeroshoes.com or follow @xeroshoes.
About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time app. The Company’s healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 39,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.
