Starter Story: Xero Shoes Hit $33.6M In Net Sales in 2021

Several years ago, our founder/CEO Steven Sashen was interviewed on Starter Story. Recently, he provided an update: Xero Shoes Update: In 2021, We Hit $33.6M In Net Sales We’re seeing more and more highly visible personalities – athletes, celebrities, etc. – discover the comfort, benefits, and fun of Xero Shoes. And we’re seeing continued adoption […]

Gear Patrol’s Best Barefoot Running Shoes: Xero Shoes’ HFS and Genesis

Gear Patrol rounded up their best minimal running shoes, and Xero Shoes’ HFS road running shoe and the Genesis sandal made the list!    Read the article: Leap Into Minimalism With the Best Barefoot Running Shoes Author Ben Emminger says of the HFS, “While I definitely admired the breathability baked into the mesh construction, I […]

Introducing… Born to Run: The Naked Truth

Challenge us! Bring us a problem the Born to Run duo can’t solve. Xero Shoes partners, Christopher McDougall and Eric Orton — aka, the author and coach from Born to Run and Born to Run 2 — have spent their lives studying natural movement and ancestral fitness. They’ve explored every aspect of human endurance, from what we eat, […]

John Wadley Joins Xero Shoes from Altra as VP of Product Development

Broomfield, CO (October 18, 2022) – Xero Shoes, a leading provider of natural movement footwear, welcomes John Wadley as the VP of Product Development. He comes to Xero Shoes from VF Corp.’s Altra brand, where he was Director of Product Innovation and Sustainability. Wadley will lead Xero Shoes’ product development staff, liaising with Product Design, […]

USA Artistic Swimming’s Favorite Xero Shoes

Since 2020, Xero Shoes has been a proud sponsor of the USA Artistic Swimming Senior National Team! They wear our sandals and shoes out of the water, and we like to think it’s just one of the ways that they’ve been so successful! Recap of the 2022 Season The 2022 season just wrapped up for […]

Footwear Plus Asks: How is Xero Shoes Defining Comfort?

Footwear Plus surveyed top footwear brands about how they define comfort to meet customer needs. Xero Shoes’ CEO Steven Sashen speaks up about how our brand stands apart by designing comfortable footwear with a foot-shaped design and a low-to-the-ground feel. They ask, what’s new for next spring? One aspect of comfort is light weight, and our […]