The little lie of barefoot running

As the barefoot running boom continues to explode, it’s important that we debunk the mythology that’s sprung up and face some facts. And perhaps the most obvious fact is this: If you run with anything between your skin and the ground, you are not barefoot runner. Let me say that again. If you wear Vibram […]

Jordan Flowers’ reviews Xero Shoes and…

Jordan Flowers just posted his review of Xero Shoes (formerly Invisible Shoes) and often mentions “other huaraches”, without mentioning names… but it’s kind of obvious who the comparison is to if you’ve been looking at huaraches. I must say that I’m thrilled to see someone independently discovering what we’ve been saying for 2 years 😉 […]

Hey Barefooters: do you have Shoeguiltitis? We have your cure.

Oh, the joys of being barefoot. We will all be able to look back and think of this time as “the enlightenment” when we finally ditched our constrictive foot coffins and let our toes emerge, shaking and crooked, to see the light and heal. The more you adjust to ditching the shoes, the more you […]

can we run a 1:59 marathon?

Phil Maffetone On Xero Shoes Barefoot Sandals

I don’t get starstruck, but I do get excited when I meet someone who’s work I’ve admired and appreciated for years. And Phil Maffetone is one of those people. I got my copy of Phil’s book In Fitness and In Health in 1997 and, way back then (even earlier, really), he advocated minimalism and barefoot […]

Xero Shoes barefoot running sandal outsole — FeelTrue™ 4mm Connect and 6mm Contact

A major advance for barefoot sandals   We are extremely proud to introduce you to the only outsole specifically designed for barefoot running, our FeelTrue™ outsoles! Here is our CEO, Steven Sashen, describing it himself, back when we were still called InvisibleShoe! Click Here to order our DIY FeelTrue Rubber Sandal Kit  With the help […]

Mary Costanza wins Xero Shoes

Congrats to Mary Costanza, who won a pair of Custom-made Xero Shoes and $25 worth of beads to decorate them and make them her very own! Mary was Identity Magazine’s National “I love my…” Mission Week prize winner on February 8th, 2011. National “I love my…” week is an outlet for women to express and […]

Orthotics vs. Barefoot Running

The only time I’ve worn anything other than my huaraches or my sprinting spikes in the last 16 months has been the 3 times I put on my old running shoes… so I could shovel snow. Those shoes have my $200 orthotics in them. And each time I’ve put them on, I have the same […]

Can you really run in huaraches?

When you’re used to hanging out with barefoot runners or, at least, with people who’ve read Born To Run, you forget how “normal people” think. One of the questions I’m most asked by non-barefoot people is: “Can you really run in those?” What amazes me about this question is not how people have forgotten that, […]