Do not “transition slowly” to barefoot running

The more time you spend around barefoot running and minimalist running — the more articles you read in magazines and newspapers, the more interviews you hear with doctors or runners, the more stories you see on the news, the more websites you see about it, the more research you hear about it — the more… Read more

Why Barefoot Running?

While barefoot running isn’t new, it’s popularity has been going through the roof since Christopher McDougall’s book, Born To Run, became popular in 2009. Ironically, Born To Run isn’t really about barefoot running. It’s about the Tarahumara Indians in the Copper Canyon of Mexico and how they’re able to run pain-free and injury free for… Read more

Can I get you a 3-D printed deck chair for your trip on the Titanic?

It’s the newest, greatest, thing to ever hit footwear. 3-D printing! Under Armour is launching 3-D printed shoe components made with their “5-axis simultaneous machining center.” And New Balance returns the volley with 3-D printed midsoles made with “selective laser sintering.” Other “Big Shoe” companies are also fast tracking 3-D printed products. If there were… Read more

The Shocking Truth about Sprinting Workouts (from Xero Shoes)

Most people associate barefoot running with long distance. But Xero Shoes CEO, Steven Sashen, is a Masters All-American sprinter… the opposite of a marathoner. And while people view the effort, determination, and sometimes near-death experiences of the ultra runner with great respect, sprinting is still the sport that crowns “The Fastest Man in the World.”… Read more

Barefoot Running at Age 70!

I’m thrilled to introduce you to Xero Hero, Bill Johnson. What makes Bill a Xero Hero (other than the dozen pairs of Xero Shoes that he owns)? Well… Bill began barefoot running about 7 years ago… at age 63! According to his doctors, he shouldn’t be able to run at all. But now at age… Read more