Why Barefoot Running?

While barefoot running isn’t new, it’s popularity has been going through the roof since Christopher McDougall’s book, Born To Run, became popular in 2009. Ironically, Born To Run isn’t really about barefoot running. It’s about the Tarahumara Indians in the Copper Canyon of Mexico and how they’re able to run pain-free and injury free for… Read more

Do not “transition slowly” to barefoot running

The more time you spend around barefoot running and minimalist running — the more articles you read in magazines and newspapers, the more interviews you hear with doctors or runners, the more stories you see on the news, the more websites you see about it, the more research you hear about it — the more… Read more

Barefoot Running at Age 70!

I’m thrilled to introduce you to Xero Hero, Bill Johnson. What makes Bill a Xero Hero (other than the dozen pairs of Xero Shoes that he owns)? Well… Bill began barefoot running about 7 years ago… at age 63! According to his doctors, he shouldn’t be able to run at all. But now at age… Read more

Why you want flexible footwear

m c schraefel (yes, that’s how she writes her name) offers not only an awesome review of our new Umara Z-Trail sandal, but a great explanation of WHY you want flexible footwear. As you’ll see, it’s not rocket science: Almost 1/4 of all the bones and joints in your body are in your feet. Your… Read more

Is there a Xero Shoes conspiracy?

Some people think that our mission at Xero Shoes is to rid the world of all other sandals, flip flops, and running shoes and replace them with our lightweight performance recreation footwear. Well, Joel Ellis has stumbled onto something about our true plans that’s far more sinister, infinitely more insidious, and perhaps even bordering on… Read more

Emilio Torres Joins Xero Shoes as VP Sales & Marketing

Emilio Torres, the former Director of Sales Operations for Crocs and, more recently, Vice President of Business Development for Brand 44 Colorado, joins Xero Shoes as Vice President of Sales & Marketing We are THRILLED to announce that Emilio Torres has come on board as our Vice President of Sales and Marketing. Emilio comes to… Read more

Congrats to the Z-Trail Sweepstakes Winners!

4,117 people entered our Z-Trail our Ultimate Sandal Sweepstakes Giveaway! And we’re thrilled to annouce the 61 winners… 58 were randomly chosen and 3 were commenters. And then, well, we added more prizes and winners, as you’ll see below 😉 Oh, and over 2,200 people grabbed their Z-Trail sandals during the launch! If you weren’t… Read more