Xero Shoes Barefoot Sandals On Shark Tank

In 2013, Lena and I had the honor and pleasure of appearing on the ABC hit reality-business show, Shark Tank on ABC… and on October 1st we appeared on CNBC, who syndicated the show. Over 30,000 applied to be on the show and we were on pins and needles for months, waiting to see if […]

Xero Shoes Barefoot Sandals in COLOR!

Houston, we have color! I am extremely happy and proud to announce that you can now get Xero Shoes in 4 WAY COOL colors. And to celebrate, you can also save 20% if you order by October 2nd! In addition to our Coal Black, you can now get Mocha Earth, Electric Mint, Boulder Sky, and […]

How to think like a shoe company

You know the saying “when all you have is a hammer, everything looks like a nail”? Well, it’s true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard! Check out this video about the “secret” Adidas development center. Especially watch at the 2:10 […]

Barefoot in Asia – Regev’s Review

I just realized that I have a strange history with barefoot running, barefoot walking, and minimalist shoes. First, like most of us, I spent a lot of time barefoot as a kid in the Summer. I went to a camp in the Pocono Mountains (Camp Shohola just in case any readers also went there) and […]

Barefoot Sandals – the best minimalist running shoes

Every now and then, someone will smugly say to me: “Barefoot Sandals is an oxymoron. If you’re barefoot, you’re not wearing sandals, and if you’re wearing sandals, you’re not barefoot!” Yes, technically, that’s true. Barefoot is barefoot and shod is shod. And, I’ll admit, I’m normally a stickler for grammar. I hate when people say […]

Best Barefoot Running Shoes, you say?

What makes Xero Shoes the best barefoot running shoes? We were invited to show our previously named Invisible Shoes running sandals (well, walking, hiking, working out, hanging out, too) on television. So we asked some of our customers who liked the idea of being on TV if they would submit a short “Why I like […]

Barefoot Running Sandals vs. Running Shoes

A barefoot running vs. running shoes “infographic” I’m get all geeky over well-presented information, and the graphic about barefoot running and regular running shoes from XRayTechnicianSchoools.net is a pleasure. Whenever someone says to me “Barefoot running can cause injuries” I remind them of the fact in 1/3 of the infographic: 90% (I heard 80%) of […]

The little lie of barefoot running

As the barefoot running boom continues to explode, it’s important that we debunk the mythology that’s sprung up and face some facts. And perhaps the most obvious fact is this: If you run with anything between your skin and the ground, you are not barefoot runner. Let me say that again. If you wear Vibram […]

5 Common Stride Missteps

Let us guess, you ditched the cushioned clodhoppers only to find a new host of issues to deal with. Blisters on the bottom of your feet? Sore hips? Calves aching so much you can’t walk? Soak in some Epsom Salt and give yourself a break. No one said changing a lifetime of running habits overnight […]

How NOT to start barefoot running

I was on a panel discussion about barefoot running a while back. At one point, someone in the audience asked, So how do I transition to barefoot running? NOTE — even if you’re not a runner, this story is still relevant and important for you… okay, back to the story… Before I could respond, a […]