Xero Shoes Expands Executive Team with Industry Veterans to Drive Rapid Expansion
Shaun Aharam, Tom Curran, and Jody Eichler bring decades of experience in product management, sales, and digital marketing to top-performing minimal shoe company
Broomfield, CO (July 7, 2022) – Xero Shoes, a leading provider of natural movement footwear, announces the hiring of three seasoned industry professionals to join the Company’s leadership team. Shaun Aharam, Director of Product Management; Tom Curran, Director of Sales; and Jody Eichler, VP of Digital bring an array of experience to propel Xero Shoes’ rapid sales expansion and support digital and creative marketing efforts.
“We’re thrilled to have people with this level of talent joining our team and accelerating our growth,” says Steven Sashen, CEO of Xero Shoes. “With their combined sales, marketing, and creative expertise, we look forward to helping more people discover the comfort, health benefits, and FUN of Xero Shoes.”
Shaun Aharam is a curious creative with a background as a Creative Director and Product Designer for Khul, Nautica, Oscar de la Renta, Ralph Lauren, Target Corporation, and The North Face. At Xero Shoes, he joins as Director of Product Management, where he will lead product design and development.
“I have a passion for design and storytelling, and this mindset allows me to ground the product in practicality and purpose, with the intention to always create something new,” says Aharam. “My position with Xero Shoes allows me to align my personal passions of wellness and fitness with decades of industry experience.”
Tom Curran joins Xero Shoes as the Director of Sales and will oversee Xero Shoes’ rapid expansion in the U.S. wholesale channel and international marketplace. Tom built up an impressive sales portfolio at Newton Running, where he grew into the role of VP of Sales at Newton Running.
“I’ve been involved in the natural footwear industry for more than 12 years, and with Xero Shoes continually expanding their lifestyle and performance footwear, I look forward to pursuing new avenues for sales and distribution,” says Curran. “We’ve seen the adoption of minimalist footwear grow and I’m looking forward to developing strong retail and distribution partnerships.”
Jody Eichler, Xero Shoes’ new VP of Digital brings more than 20 years of experience in digital marketing where she’s led interactive, full-scale B2B and B2C campaigns. She’s a pioneer in the SEO field and her marketing tactics have improved campaigns and led to increased sales leads.
“Now more than ever, digital marketing is pivotal to scaling a successful brand,” says Eichler. “We already have a loyal fan base of repeat customers that really love their Xero Shoes and interact with us through the web, email, and social media. I’m eager to help amplify Xero Shoes’ strategic marketing efforts with next-level, digitally connected brand interactions and customer-centric marketing journeys.”
Xero Shoes plans to make more strategic hires over the next year to meet customer demand and industry growth in the minimalist footwear industry. In 2021, the Company grew 45% year-over-year, with annual net revenue of $33.5 million.
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About Xero Shoes
Founded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally so they can “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes out of necessity after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn’t ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021 and now has a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity. Xero Shoes is the footwear partner for two USA National Teams – USA Artistic Swimming and USA Archery. Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC’s hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin “Mr. Wonderful” O’Leary.
