How to find TRULY comfortable shoes

The secret to finding comfortable shoes…

It’s probably not what you think.

And it’s definitely not what “Big Shoe” companies have been saying for the last 50 years.

It’s not because you need more arch support or better cushioning or to control your pronation or supination.

The secret is actually what humans have been doing for ages.

The secret to TRUE comfort is letting your feet do what’s NATURAL.

Think about this — did you know 1/4 of the bones and joints of your ENTIRE body are in your feet and ankles?

Did you know you have more nerve endings in your soles than anywhere but your fingertips or lips?

CLEARLY, you’re supposed to USE those things at the end of your legs.

Your feet are made to bend and flex and move and FEEL the world (you’ll want to do that safely, and I’ll show you how).

And it gets worse >> When your feet can’t do their job, that function of helping you move and balance tries – UNSUCCESSFULLY — to move “upstream” into your ankle, your knee, your hip, and your back.

You want to let your feet do their job, so the rest of your body can do its job.

But most shoes do the opposite of what’s natural — they squeeze your toes together, they elevate your heel (which messes with your posture), they insulate you from the ground so your brain can’t tell what’s going on with your feet (which means it doesn’t have the info it needs to help you move your body efficiently and enjoyably).

And NO amount of cushioning protects you from the impact of walking or running, or even just standing.

ANOTHER QUESTION — Remember being a kid on a warm summer day and going outside, kicking off your shoes, and feeling the grass between your toes, or the sand under your feet, or the water around your ankles?

Remember how much fun it was to PLAY… until it got so dark your parents had to drag you home, even though you couldn’t see your hand in front of your face or the ball you were trying to kick or hit?

You can have that feeling of fun and freedom NOW… at any age.

It comes from letting your feet do what’s natural.

Now, I’m NOT suggesting you run around barefoot like some aging hippy (I know that’s what I look like, but my wife said she’d leave me if I cut my hair!)

Once my wife and I discovered the fun and the benefits of natural movement, we started Xero Shoes to make footwear that LETS YOUR FEET BE FEET:

– Natural Fit — wide toe boxes let your toes spread and relax. A non-elevated (zero-drop) heel for proper posture.

– Natural Motion — super flexible to let your feet bend and move naturally. Low-to-the-ground for balance and agility.

– Natural Feel — the patented FeelTrue® soles give you just-right protection while still giving the ground feedback your brain needs for efficient, natural movement.

All our casual and performance shoes, boots and sandals are super lightweight. They’re made for almost any activity you do — walk, run, hike, workout, do yoga or CrossFit, or even just stand on your feet all day for work.

They’re so comfortable that at the end of the day you may forget to take them off!

We’ve had people email us to say, “I got into bed and then realized I was still wearing my Xero Shoes!”

Plus they’re affordable and so durable that they have a 5,000 mile sole warranty.

Oh, and yes, we WERE on Shark Tank 😉

We’ve helped hundreds of thousands of people discover the fun, comfort, and benefits of natural movement and we hope you decide to do the same.

Go to to see which styles have your name on them. Check out the reviews (over 17,353 5-star reviews!), and get ready to Live Life Feet First!

(And if you have any questions, our Customer Happiness Team is available to help — 303.447.3100 or [email protected])