Our co-founder, Lena Phoenix, likes to say, “There is NO reason to start another shoe company… unless your products change people’s lives.”
And if you read the reviews of our shoes and sandals, you’ll hear a lot of people saying just that, even if what was life-changing for them is as simple as finding shoes that are COMFORTABLE.
Frankly, it’s the emails, phone calls, reviews, and letters (yes, actual letters delivered by a mail person) where people share how much Xero Shoes has impacted their lives that keep us going.
We’re creating a MOVEMENT movement: Helping people experience the comfort, fun, and benefits of Natural Movement. And making natural movement the obvious, healthy, choice… the way natural food is currently.
One of our goals is being respectful stewards of our environment and the planet.
With footwear, especially, performance footwear, there are some limitations to what we can do while still providing the durability, usability, and function our customers want, at a price they can afford.
We’re careful not to jump into “sustainable” or “environmentally beneficial” products or methods without looking at the bigger picture. For example, creating fleece from recycled plastic bottles sounds like a great thing… until it was discovered that fleece sheds synthetic microfibers — tiny bits of plastic that marine scientists say could be jeopardizing our oceans.
We think of our measured, long-term vision approach as being “Environmentally Intelligent.”
Some of the ways we do this include:
- Our minimalist designs use fewer materials than traditional shoes (especially the performance products)
- Our simpler designs, without midsole layers, require less energy to manufacture
- Our soles last longer — where most performance shoe companies recommend replacing their products every 3-500 miles, our soles have a 5,000 mile sole warranty.
- Whenever possible, we use renewable materials, like hemp
We look forward to more and better ways we can “tread lightly” as we help you Live Life Feet First!
Let me ask you a question: Do your feet feel better at the end of the day than they did at the beginning?
If not, it’s because your shoes aren’t letting your feet do what’s NATURAL.
One quarter of the bones and joints in your entire body are in your feet. You have more nerve endings in your soles than anywhere but your fingertips and lips.
This means your feet are meant to bend, to move, to flex, and feel the world.
Comfort and performance come from letting your feet do what they’re meant to do, naturally.
Xero Shoes let them do that with what we call “3 Pillars of Natural”:
- Natural FIT — wide toe boxes let your toes spread and relax. A non-elevated (zero-drop) heel for proper posture.
- Natural MOTION — super flexible to let your feet bend and move naturally. Low-to-the-ground for balance and agility.
- Natural FEEL — the patented FeelTrue® soles give you just-right protection while still giving the ground feedback your brain needs for efficient, natural movement.
Plus they’re affordable, and so durable that they have a 5,000 mile sole warranty.
The short answer is: Start slowly. Give yourself time get used to using your muscles naturally, to relaxing, and to your gait changing.
For running, you might start with a VERY short run… like 30 seconds! If that’s not fun, there are a number of hints on our site that will help you. When a short run feels easy and fun, add 10 more seconds to your next run. Then “lather, rinse, repeat.”
Listen to your body. Use fun as your guide.
This blog post may be helpful.
Check out this article about proper walking form, whether you’re in bare feet or shoes.
Every time we release a shoe for some specific purpose, like the Speed Force for running, we find that people will do just about anything in it – from hiking to slacklining to weightlifting or using as a day to day shoe.
Trust me, we don’t want to stop you. We think it’s super cool when someone sends us a photo of them at the top of a mountain and the shoe that took them there was our casual Hana 😉
That said, if you’re looking for a recommendation, below are some of our most commonly worn shoes for specific activities:
All of our shoes are travel friendly because they’re so lightweight and versatile. But we’ve heard many people say they used just one of these for a whole vacation (depending on where they went)
Yes, all of our shoes and sandals are zero-drop.
That means the heel isn’t higher than the ball of the foot, for proper posture.
Xero Shoes is about promoting the benefits (and comfort and FUN) of natural movement, first and foremost. Whenever we can, though, we make vegan-friendly products.
Sometimes we aren’t able to due to the materials needed to construct a shoe that meets the requirements of jobs that require, say, a leather shoe.
At this time, the only shoes not vegan-friendly are the Alston and Coalton, which are made of leather, and the Mika and Pacifica, which contain a small amount of wool.
Every product’s page gives a recommendation for selecting the correct size.
Also, see our size guidelines at xeroshoes.com/xerofit/.
We understand that ordering shoes online can be hard, especially when the sizing between shoes vary (trust us–we’re working on it!). If you’re still unsure, please email our Customer Happiness team at firstname.lastname@example.org.
Also, keep in mind that we offer free domestic exchanges in case you get a size that doesn’t feel right.
We would love to give you personal advice, but we are not doctors and can’t give a specific answer or medical advice.
However, we’ve written a few blog posts about plantar fasciitis that you might find helpful:
As you’ll see in the blog posts above, research shows that strengthening your foot can help with plantar fasciitis.
Xero Shoes are designed to let your feet do what’s natural — bend, flex, move and feel the world.
Research shows that “supporting” your arch can make your foot weaker in as little as a few weeks, while even just walking in a minimalist shoe can improve foot muscle strength.
We want to let your feet be feet… and support you for life.
Since our soles are flat, with no built-in arch support, they’re probably the best shoe to use if you decide to add an insole.
So you know, though, our shoes are intentionally designed to let your feet bend, flex, and move naturally. Research shows that “supporting” your arch or immobilizing your foot with an orthotic can make your foot weaker in as little as a few weeks, while even just walking in a minimalist shoe can improve foot muscle strength.
We’ve heard from a number of customers who wear CorrectToes with their Xero Shoes.
Most of them are wearing the product with our sandals, but we know of some who wear CorrectToes with our closed-toe shoes also. It will depend, in part, about your foot’s width.
Currently, our kids sizes range from 11 to youth 4 (Y4) in the Prio.
From there, a women’s 6 will be a half size larger than the Y4.
That means that if your kid wears a youth 5 or up, they can fit into our women’s sizes.
We’re expanding our kids line this year (stay tuned).
And if you want to recommend a new/different size or style, email email@example.com
The more demand we have for particular shoes or colors, the more we’re able to offer.
Email firstname.lastname@example.org with your suggestions if you’d like to see a certain color or style.
Will you ever make more sizes or certain shoes? What about a women’s version of a men’s shoe, or a men’s version of a women’s shoe?
Email email@example.com if you have a suggestion or request for a specific shoe, color, or size. The more demand we have, the greater our ability to make more shoes (this includes making men’s versions of our women’s shoes and visa versa).
The women’s styles will fit more narrow than the men’s. If you are a man with a narrow foot, then you may be prefer the “women’s” sizes. If you are a woman with a wider foot, then you may want to try the “men’s” styles.
The difference in length between men’s and women’s closed toe shoes is 1.5 sizes.
Below is a size conversion chart:
Our sandals, since they come in “whole sizes” only have only a 1 size difference between styles. A men’s 8, for example, would be comparable in length to a women’s 9.
We find that temperature ratings aren’t very accurate. They vary greatly depending on environmental factors, like humidity and typical weather (a Tennessee snowstorm is quite different from one in Colorado!)
Below is an overview that might help:
We hope you don’t have to ask, but in case you do…our sandals will not keep your feet warm. Add a pair of socks, like ToeSox and you can make it through colder weather. Find some waterproof, insulated socks and you can be one of those people who wears socks all year ’round. Check out what our CEO, Steven Sashen, has done in a Colorado winter
Closed Toe Shoes
Most of our closed-toe shoes are not designed to keep your feet warm. They’ll be just as warm as a traditional closed toe shoe. The Pacifica, though, with its wool-blend upper is warmer.
Water Resistant Boots and Shoes
The following boots are water resistant, not waterproof. They’ll repel water to a certain degree and keep your feet warm, but they aren’t “trudge through a slushy puddle in the middle of winter” level weatherproof.
If you love the style of one of our water resistant shoes, you can enhance their ability to repel water by adding a waterproof coating, like a Scotch Guard spray or beeswax.
Currently, the Xcursion is our only fully-waterproof boot. These shoes are fully waterproof and will keep your feet dry in wet-weather conditions. Bring it on, monsoon!
We design all of our shoes here in Colorado. Xero Shoes are responsibly, ethically, and fairly manufactured in China.
While we would love to manufacture in America, it is literally not possible at this time, in the same way it’s not possible to domestically manufacture the device you’re using to read this answer.
Performance footwear manufacturing moved to Asia in the 70s and shows no likelihood of moving back. Note that some companies that claim “made in America” are still sourcing their materials from overseas (or the US companies from which they buy their materials are doing so).
We visit and work with our factories multiple times per year. We also have an on-the-ground manufacturing agent who oversees the factories when we’re not there to ensure that conditions are good, workers are treated fairly, and the shoes are made in compliance with all local laws and regulations. The factories we use treat and pay their workers exceptionally well.
Companies much larger than ours use these same factories and have spent millions of dollars on audits to assure themselves and their wholesale partners about the quality and conditions.
While our shoes are low to the ground for balance and agility, and flexible enough to let your feet bend and move naturally, our shoes are not electrically conductive.
We have heard from some customers who made their Xero Shoes conductive by putting a rivet or grommet through the soles but we do not have any personal experience with this.
Please keep in mind that any alterations to the shoes would not be covered under warranty.
Here on our website, for one.
You can also check www.xeroshoes.com/stores to find a retailer near you.
We have new retailers coming on board every week all around the world, so check back often.
And if you know of a store that should be carrying Xero Shoes, let us know about them. Email firstname.lastname@example.org
We accept credit cards, PayPal, check and money order.
You can also order with 4 monthly, no-interest payments using ViaBill. You’ll see that option on the Product Description Pages and when you get to the Checkout page.
You can… kind of.
We have samples of all of our products for you to try on so you can find the right size and style.
If you’re nearby, we’ll bring the product you want to our office from our Denver warehouse within in 1-2 business days for you to pick up.
If you’re just passing through and can’t wait a day or so, we can ship your order to you. We may have another option, depending on your situation; call us to see what’s possible.
Feel free to visit us at:
100 Technology Drive, Suite 315
Broomfield, CO 80021
Our Customer Happiness Team is here to help, Monday – Friday, 9:30 – 4:30 (except holidays)
We do offer active military personnel a 15% discount on orders placed through xeroshoes.com. We just request proof of service.
Email email@example.com from a government email account or send a copy of your Military ID. Once that has been received, we will email you directions about how get your military discount.
Shipping time depends on what you order, where your package is going, and how fast you want it delivered.
When you get to the Checkout page, you’ll see different options and prices before you’re asked for payment information.
Typical shipping domestic shipping times are:
- First Class and Standard Shipping – estimated 3-8 business days – can be slower during high volume mail times
- Priority Mail – 2 or 3 business days
- Priority Express Mail – 1 or 2 business days
Please note that USPS does not guarantee delivery times for First Class and Priority Mail.
For International deliveries, here are some typical times:
- DHL Packet Plus – 1-3 weeks average, may take longer depending on receiving country*
- First Class – 1-3 weeks average, may take up to 8 depending on receiving country*
- Priority Mail – 6-10 business days*
- Priority Mail Express – 3-5 business days*
* International delivery times may be increased by additional customs processing times at the border.
Full tracking is available for items shipped with DHL International shipping and USPS Priority Express International shipments.
You may also want to check for a retailer near you at www.xeroshoes.com/stores.
You can find more information about shipping here: www.xeroshoes.com/shipping
We do! We’ve sold Xero Shoes to people in more than 97 countries around the world.
We use the US Postal service or DHL to send our shipments. The cost to ship will depend on the weight of the package and the delivery speed you select; several options will be provided at checkout.
Limited tracking is available for some Standard and First Class International shipments depending on the country. Full tracking is available with all Priority Express and Express International shipments.
Though almost all of our international orders arrive without incident, we strongly advise you to select Priority Express International or Express International if you live in a country with a less reliable postal service. We cannot guarantee delivery of packages shipped using First Class International.
At this time, we’ve stopped shipping to Brazil, Mexico or Indonesia due to poor delivery. See the FAQ “Do You Deliver to my Country” for more details and options if you’re in those countries.
International delivery can take anywhere from 3 days to 8 weeks depending on how long your order spends in customs at the border.
Please note that some countries do require the payment of import duties for international shipments above a certain value. We advise you to know the import regulations of your country and understand that you will be responsible for payment of any duties and fees imposed by your government at the border.
All packages will be marked as merchandise; as a commercial shipper, we are not able to mark a package as a gift (if you’re giving Xero Shoes as a gift, that’s not the same as us sending a gift).
Also, check our store locator at www.xeroshoes.com/stores. There may be a Xero Shoes dealer closer to you.
We’ve sent Xero Shoes to 97 countries around the world.
Sadly, though, we have had to discontinue shipping packages to certain countries due to unreliable delivery, notably Mexico, Indonesia, and Brazil.
To find out if we ship to your location, you can either add items to your cart and go through the checkout process — if you don’t see your country, then we may not deliver there.
You can also ask Customer Happiness Team — email firstname.lastname@example.org or call 303.447.3100 (that’s always the fastest way)
If you live in a country that we can’t ship to, you may want to look into the following courier services that may be able to forward packages to your location:
Another option — see if we have a store near you that can ship to you — https://xeroshoes.com/stores/
Also we have a few styles available on Amazon.
We’ve heard that many international customers ship their shoes to friends or family in the US, UK, or Australia who will be visiting soon.
Orders typically ship within 1-2 business days. You’ll receive an email with the tracking number once it has shipped.
If you don’t see that email, please check your spam or promotions filter. And if you don’t see it there, reach out to us directly — 303.447.3100
NOTE: During a sale, holiday, or if we’re blanketed with snow (we’re in Colorado) it may take longer than the 1-2 business days that we usually strive for.
While we stand behind the quality of our products, we also know reality: nothing is perfect and nothing goes 100% according to plan. That’s why we have a 2 Year Manufacturer’s Warranty.
There are more details about our warranty here.
Please email email@example.com or call us at 1-800-499-8880 or 303.447.3100 so we can evaluate your situation and give you the correct remedy options.
The simplest answer is: Do they feel right?
Sizing is largely about personal preference. You could take 3 people with identical feet, put them in the same shoe, and they’d have 3 different opinions about how the shoe fits.
Some people think you need a lot of room in front of your toes. This is true for shoes with thick midsoles, but not with Xero Shoes (when thicker shoes bend, the “inside” shortens faster than the outside… like what happens when you bend a phone book).
Some people like their toes to lightly touch the front of the shoe because it gives them additional feedback.
We recommend wearing the shoes indoors for a bit to see how they feel (remember, if you need to return or exchange, the product must be in “new and unworn” condition).
If you’re a woman with a wider foot, you may be more comfortable in a “men’s” style. And if you’re a man with a narrower foot, you may like a “women’s” style better.
If you have other questions about fit, give us a call — 303.447.3100 or 1-800.499.8880
Lena likes to say there’s a “sweet spot” for sandal strap tension and position. Some people find it right away and others take a bit of time.
Go to https://xeroshoes.com/adjust/ for more info and suggestions.
There’s a simple way to shorten the straps on the Cloud or Genesis at https://xeroshoes.com/adjust/
Hmmm… there should have been an instruction card that came with your kit which pointed you to these resources:
1) How to make your DIY kit with FeelTrue soles — https://xeroshoes.com/make/
2) How to make your Classic DIY kit — https://xeroshoes.com/how-to-make-huaraches/
3) How to tie your DIY sandals — https://xeroshoes.com/tying/
If you need a different size, or want to try a different style, we can help.
Shoes sent for exchange must be in new and unworn condition. Please include the original packing materials, if possible.
There are 2 ways to exchange your Xero Shoes:
- The quickest option — Place a new order for the pair you want, then return your first pair (again, in new and unworn condition) using the return label that we provide (see below).
Once we receive the original pair we’ll give you a full refund (including shipping) on the new order. If you choose this method, be sure to include your original packing slip with your new order number written on it, along with a note that you would like a full refund. We will email you when your return has been processed. Please note we can only provide prepaid return labels for US orders.
If you don’t have your packing slip, that’s not a problem, just write all your information on a blank piece of paper.
- The slower, traditional method: Note, this can take 10 business days from the day the shoes are received at our warehouse to process – especially during a sale or new product announcement – plus an additional 4-6 days on shipping for the new shoes. Use the prepaid label we provide (see below) to send your shoes back to us. Include your packing slip and write the size/style/color you are exchanging for. We will email you when we ship out the new shoes.
Below is a link to our full Return Exchange policy for your review. You can print your prepaid return label here as well.
We kindly ask for up to 10 business days to process your request. During sale times, it may take a couple extra days for us to process returns. We appreciate your support and patience throughout the process!
Unfortunately, we are not able to offer free shipping on exchanges for international orders (including APO, FPO and DPO addresses). If you need to exchange from an international location, follow these steps:
International Exchange Instructions:
- Fill out and include your Packing Slip in the return package.
- Ship your shoes back to us at:
Xero Shoes ATTN: Exchanges
3700 Havana St, Unit 312
Denver, CO 80239 USA
- To expedite the processing time for your exchange, email our Customer Happiness Team (firstname.lastname@example.org) the tracking number for your return package.
If you’re having a problem, we recommend calling our Customer Happiness Team to see if they can help, or if your issue is covered by either our 5,000 Mile Sole Warranty or 2-year Manufacturer’s Warranty. They can be reached at 303.447.3100 or 800.499.8880.
We accept shoes back that are in new and unworn condition. Whenever possible, please include the packing materials as well.
As a small company we are not able to refund shipping costs, so your refund will be for the purchase price of the shoes.
You can begin this process by sending the shoes back to us at:
3700 Havana Street
Denver, CO 80239
Include your packing slip and write that you would like a refund.
We will send you an email confirmation when your refund has been completed. We kindly ask for up to 10 business days to process your request.
For US orders only – You can also use the link below to create a prepaid return label for your refund. Please note that will we will deduct a flat fee of $9.99 for all prepaid return labels that are used for refunds.
First, thanks for your support!
Word of mouth has been the #1 driver in our business since we started.
So, not surprisingly, the simplest thing to do is tell people about XeroShoes.com.
Another thing you can do that would be really helpful is to talk to the manager of any store that you think should carry Xero Shoes and tell her/him about us. We know some people who’ve walked into a local store (in their Xero Shoes, of course) and done an impromptu sales pitch 😉
Here’s one more: If you know of any medical, fitness, or health & wellness practitioners (doctors, podiatrists, chiropractors, trainers, chiropractors, yoga teachers, etc.), tell them about us as well. We have special programs for healthcare practitioners who want to promote Xero Shoes.
If you want to earn commissions on sales you refer, check out https://xeroshoes.com/affiliate-info/
And, if you want to directly sell Xero Shoes through your own facility, email email@example.com for more info.
We call our “ambassadors” Xero Heroes.
The Xero Hero program is for social media influencers and content creators who love Xero Shoes.
Xero Heroes are the first to hear about cross-promotional opportunities, contest opportunities, and ways to get involved with our brand.
You can apply to become our next Xero Hero at www.xeroshoes.com/xerohero
Affiliates can earn commissions on sales made by people they refer to Xero Shoes.
Learn more at xeroshoes.com/affiliate-info/
We’d love to hear your thoughts!
Much of our product development comes from hearing what you want next.
Send an email with your requests or suggestions to: firstname.lastname@example.org.
By the way, it can take up to 2 years to develop a new shoe. So we may already be working on what you want 😉
Will you ever create the shoe of my dreams? Like the Jessie with a TerraFlex sole? Or a fashionable waterproof boot? Or…
Suffice it to say, the footwear industry is very competitive and we can’t reveal ALL our plans for future products.
If you have a great suggestion for a new shoe or a request about an existing one, send us an email — email@example.com.
We’re happy to help.
Our Customer Happiness Team is available Monday-Friday, 9-5 Mountain Time, except holidays.
The fastest way to reach us is by calling 303.447.3100 or 1-800.499.8880
You can also email us at firstname.lastname@example.org
We may also be available via Live Chat — click the “Contact us…” button that should be at the lower right of your screen.
If you’ve DM’d on Social Media and haven’t heard back, please try one of the choices above. The tools available to track Social Media messaging don’t always work properly, so it’s best to reach out to us directly.