Why Barefoot Running?

While barefoot running isn’t new, it’s popularity has been going through the roof since Christopher McDougall’s book, Born To Run, became popular in 2009. Ironically, Born To Run isn’t really about barefoot running. It’s about the Tarahumara Indians in the Copper Canyon of Mexico and how they’re able to run pain-free and injury free for… Read more

Do not “transition slowly” to barefoot running

The more time you spend around barefoot running and minimalist running — the more articles you read in magazines and newspapers, the more interviews you hear with doctors or runners, the more stories you see on the news, the more websites you see about it, the more research you hear about it — the more… Read more

Sandals for Barefoot Running? KWGN Investigates.

Vicky Evans from KWGN came out to our new office to check out Xero Shoes. What did she think? Watch the video and find out… While Vicky emphasized barefoot running, people enjoy Xero Shoes for, well, anything you can imagine doing in a sandal… and things you would NEVER do in a flip flop: A… Read more

GOSHEN Movie Trailer – Watch it here!

As many of you know, Xero Shoes were inspired by the Tarahumara of Mexico. First, we were inspired by their story of running enjoyably and injury-free into their 70s and beyond. Then we were inspired by the fact that they ran barefoot or in huaraches — sandals they made out of scraps of tire and… Read more

Best Summer Time Sandals

Thanks to Tamara Kleinberg from www.TheShuuk.com for showing off Xero Shoes as one of the cool inventions for Spring on KWGN Fox 31 in Denver. Of course, we think they’re great for Summer, too… and Fall… and Winter 😉

TrailMax Ultra Running Sandal

Introducing the new TrailMax running sandal. The USA-made sports sandal ingeniously combines the benefits of zero-drop, barefoot footwear with jaw-dropping 65 mm (5.26 inch) of dense, anti-memory foam rubber in the sole for maximum cushioning support. The TrailMax weighs less than the Hoka but boasts more than twice the stack height. According to Boulder-based TrailMax’s… Read more

Livestrong.com reviews the Amuri Z-Trek sport sandal

A few weeks back, we sent a pair of the Amuri Z-Trek sport sandal to Shelby Pratt, the Senior Customer Support Manager for Livestrong.com. What does she think of our lightweight sandals? Well… “These shoes did not seem like they were going to handle much when I first tried them on. A few cleverly placed… Read more

Maximalist Running Shoes / Minimalist Thinking Skills

File this under “Things that make me go AAAAAHHHHHHHH!!!!!” This just in, another article about barefoot vs. minimalist vs. maximalist that really just demonstrates unclear thinking. The article: “Maximalist Shoes: The Latest Running Craze?” would be better if it started without the question mark. But, more importantly, it makes the same mistakes you’ll see over… Read more