Business SealsMeet the Xero Shoes Team

If you email or call us, see us at a race or a trade show, come to Broomfield (in between Boulder and Denver) and stop by the office or join us for a run, here’s who you’ll meet.

Lena Phoenix and Steven Sashen from Xero Shoes Barefoot SandalsSteven Sashen, CEO and Lena Phoenix, COO

Steven and Lena are husband and wife (I’m sure you can guess which is which) and life-long entrepreneurs.

Steven is the visionary and marketer for Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers.

Lena is an avid hiker. In her previous life she created and sold a home mortgage company, and has managed the back-end of numerous companies. She’s the glue that keeps Xero Shoes from busting at the proverbial seams as it grows, taking care of all things logistical and numeric.

If you want a good laugh and some insight into Steven and Lena’s relationship, read the story of how Xero Shoes began.


Dennis Driscoll, Chief Development Officer for Xero Shoes Barefoot SandalsDennis Driscoll, Chief Product Officer

Dennis not only spearheads our new product development, but brings invaluable experience to Xero Shoes.

A 35-year industry veteran, Dennis co-founded Avia Athletic Footwear (which sold to Reebok) and, prior to joining Xero Shoes, was Global Design Director for Crocs. He started in footwear in 1978 with Osaga Athletic Footwear, was the Global Business Unit Director of Footwear for Wilson Sporting Goods, spent 7 years at Converse in senior product roles, and worked at Doc Martens Footwear as the Global Director of Product.

Says Dennis of Xero Shoes, “Xero Shoes are genuine, legitimate. We don’t need to create ways to differentiate our product… it actually IS different!”


taylorTaylor Theall, Chief Satisfaction Officer

In 2011, Taylor packed his car full of his favorite ice tea, his guitar and his cat and headed cross country from Boston to Colorado to forge a new adventure.

A long time flip-flop wearer, Taylor has since become a Xero Shoes convert and has traded in his flops for Clouds.

With over 15 years of customer service experience, Taylor can be found at Rocky Mountain Paddleboard teaching folks the joys of getting on some of Colorado’s fine but limited water.  He has also been sighted playing music in bars and distilleries, in streets and living rooms, on decks and stages throughout the state.  His work on the craft of music and live entertainment has led him from the rainforests of Australia to the beaches of Fiji.  He plays a unique blend of original music and radio hits with a twist, but listeners beware – his music has been known to make children smile, men dance, and women swoon.