Who is behind Xero Shoes • Original Barefootware?

Business SealsMeet the Xero Shoes Team

If you email or call us, see us at a race or a trade show, come to Boulder and stop by the office or join us for a run, here’s who you’ll meet.

Lena Phoenix and Steven Sashen from Xero Shoes Barefoot SandalsSteven Sashen, CEO and Lena Phoenix, COO

Steven and Lena are husband and wife (I’m sure you can guess which is which) and life-long entrepreneurs.

Steven is the visionary and marketer for Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers.

Lena is an avid hiker. In her previous life she created and sold a home mortgage company, and has managed the back-end of numerous companies. She’s the glue that keeps Xero Shoes from busting at the proverbial seams as it grows, taking care of all things logistical and numeric.

If you want a good laugh and some insight into Steven and Lena’s relationship, read the story of how Xero Shoes began.


Dennis Driscoll, Chief Development Officer for Xero Shoes Barefoot SandalsDennis Driscoll, Chief Development Officer

Dennis not only spearheads our new product development, but brings invaluable experience to Xero Shoes.

A 35-year industry veteran, Dennis co-founded Avia Athletic Footwear (which sold to Reebok) and, prior to joining Xero Shoes, was Global Design Director for Crocs. He started in footwear in 1978 with Osaga Athletic Footwear, was the Global Business Unit Director of Footwear for Wilson Sporting Goods, spent 7 years at Converse in senior product roles, and worked at Doc Martens Footwear as the Global Director of Product.

Says Dennis of Xero Shoes, “Xero Shoes are genuine, legitimate. We don’t need to create ways to differentiate our product… it actually IS different!”


Bill Babcock UltramarathonerBill Babcock, Customer Service Manager

In addition to taking care of your orders, your questions, and your emails, Bill is the resident ultra-marathoner in the office, regularly running 70-90 miles/week either barefoot or in Xero Shoes, and often running 20 miles just for fun.

Bill is also an accomplished professional artist and former professional violinist.

If you want to take a run through the mountain trails of Colorado, he’s your guy. And if you want an apple fritter, you’ll have to fight him for it.


Kim Bullard, Shipping and Fulfillment Manager

Kim is a rare bird: an actual Colorado native! She makes our life a LOT easier thanks to her over 20 years of warehouse experience. Kim loves the outdoors and animals of all kinds, and hates that we’re no longer working from Steven and Lena’s home, because she can’t play with their cats, Lily and Lula. Kim reports that her favorite hobby is spoiling her grandson.

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