LIVESTRONG.COM Names Xero Shoes' Prio as One of the Best Barefoot Lifting Shoes
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Parade: Best Gardening Shoes
Plant Your Feet in Comfortable Footwear—Gracie is one of Parade's Best Gardening Shoes Parade rounds up their 20 best gardening shoes, and Xero Shoes' Gracie rain boot is a perfect fit!Writer Bobbi Dempsey boasts that "the ankle-high design of these Gracie boots from Xero Shoes helps keep water and mud out, so your feet stay warm and dry."The Gracie is waterproof and lightweight, compared to other rain boots. The colorful in pinks, greens and yellows match all the great flowers and vegetables that you'll be harvesting. READ MORE
Fox Denver Features Born to Run and Xero Shoes Partnership
Great Day Colorado's Chris Tomer visits Xero Shoes' new warehouse to meet with his friends, our partners Christopher McDougall and Eric Orton.Watch the video to learn more about WHY they partnered with Xero Shoes for the new "Born to Run" line.And check out the article here.
HiConsumption: 12 Best Hiking Boots to Wear on the Trails
Xero Shoes' Scrambler Mid, was recently featured in HiConsumption's The 12 Best Hiking Boots to Wear on the Trails."Some people like more of a barefoot feel out on the trails. If so, opt for a zero-drop hiking boot over a standard boot. Known for its dedication to zero-drop footwear for the outdoors, Xero has made its new Scrambler Mid in partnership with Michelin — yes, the tire company. These hikers utilize the latter’s Fiber Lite outsoles, with lugs inspired by its mountain bike tires for traversing through muddy terrain. Like other Xero shoes, these lightweight Scramblers feature wide toe boxes for spreading your digits, TrailFoam midsoles for superior comfort, and abrasion-resistant, breathable uppers." READ MORE
Xero Shoes Named in Gear Junkie's "Emerging Gear" List
One of our latest releases, the Sunrise, was recently featured in Gear Junkie's Emerging Gear article."Xero Shoes makes a lot of impressively lightweight shoes, but the new Sunrise is the all-time lightest. At 5.9 ounces in a men’s 9, the Sunrise is a minimalist slip-on camp shoe with a fold-down heel and a microsuede upper." READ MORE
Field & Stream: Xero Shoes one of the Best Sustainable Outdoor Brands
Xero Shoes among the 45 Best Sustainable Brands in Field & StreamIn honor of Earth Day, Field & Stream writer Meg Carney (also the host of the Outdoor Minimalist Podcast) lists the top sustainable brands AND how to find out if the companies you shop are sustainable. READ MORE One of the criteria is to see what public information brands share about their environmental practices, materials sourcing and product care.You can find Xero Shoes' sustainability practices here.
Today.com: Supportive Walking Sandals for your next trip
When you're traveling, you want a pair of sandals that can do it all: hit the beach, hike the trails and look good at dinner.Today.com features Xero Shoes' Z-Trail EV as one of the Best Walking Sandals for Hiking, recommended by Podiatrist Dr. Alissa Kuizinas.Here's why:These shoes are equipped with quick-dry webbing straps crafted from recycled water bottles. Additionally, the brand says the shoes' zero-drop heel design promotes proper posture, balance and agility, while the flexible sole bends and flexes with each step. READ MORE
“Born to Run 2” Authors, Christopher McDougall and Eric Orton, Reveal First-Ever Footwear Collaboration
“Born to Run 2” Authors, Christopher McDougall and Eric Orton, Reveal First-Ever Footwear Collaboration Xero Shoes Designs Exclusive, Limited Edition Trail and Road Shoe Colorways April 12, 2023 (Broomfield, CO) – Christopher McDougall, bestselling author of “Born to Run,” and Eric Orton, co-author of “Born to Run 2” and world-renowned running coach, reveal an exclusive footwear collaboration with the barefoot-inspired footwear brand, Xero Shoes. The 2009 publication of the bestselling book, “Born to Run”, which sold more than three million copies, catalyzed the natural movement and minimalist running idea. Since then, McDougall and his coach/co-author of “Born to Run 2”, Orton have never endorsed a shoe or shoe brand… until now. On April 13, Xero Shoes releases two exclusive, limited edition co-branded versions of McDougall’s and Orton’s favorite running shoes: the Mesa Trail II trail shoe and Zelen road running shoe. The shoes will be available www.xeroshoes.com/born-to-run/. “I’ve tried every natural shoe on the market for the past ten years, and Xero Shoes are the only ones I’ve ever put on my feet and forgotten they were on,” says McDougall. “And I’m not easy to please… I put these shoes through hell. I used the road shoes on trails and the trail shoes on roads, bashing through creeks and climbing tough scrambles. 600+ miles later, both pairs are looking terrific. That’s when I knew Xero Shoes were my brand.”“It all starts with the Xero Shoes’ overriding philosophy and focus on natural running and movement because we are in lock step with this ethos and it is very exciting to be partnering with a company that is driven by their mission,” says Orton. “Add this to the company’s eclectic team of shoe industry experts, and you have a powerful combination of business principles and high-end performance shoes.” Born to Run Mesa Trail II – Lightweight Trail Running Shoe$119.99 “This shoe is my desert island pick if I could only have a single footwear choice. The Mesa Trail is like a bouldering shoe up top but an all terrain vehicle below with a sole so grippy it feels like an ATV tire. I’ve got like 600 miles in these beasts and they show no signs of quitting on me.” - Christopher McDougall “ Agility, flexibility, and durability - they have a perfect blend of natural performance and protection that my feet crave for my “everyday” trail runs.” - Coach Eric Orton Born to Run Zelen Road Running Shoe$129.99 “I gotta tip my cap to Xero Shoes for creating a zero drop roadster that’s terrific on trails. The Zelen is a dream on roads and trails. Handled 5 hilly miles and two creek crossings like a champ. Excellent design all around.” - Christopher McDougall “I wanted a very minimal shoe in my road running arsenal and the knit upper gives me the ideal, locked down comfort fit I need for my shorter strength runs and easy endurance runs. And the Zelen is the first shoe I grab for my everyday walking around town to get the benefits of natural performance." - Coach Eric Orton “Christopher’s book ‘Born to Run’ was one of the inspirations for Xero Shoes,” says Sashen, CEO and Co-Founder. “Getting out of ‘normal’ running shoes improved my form which helped cure years-long running injuries and made me faster.” Sashen, at 60, is a Master’s All-American sprinter. He adds, “We’re thrilled to partner with Christopher and Eric on these two special edition running shoes so more runners can discover the comfort, benefits, and fun, of natural movement.”To help runners of every skill level become healthier and happier, Xero Shoes presents a monthly interactive, live webinar, “Born to Run Reboot” hosted by McDougall and Orton. Details at xeroshoes.com/born-to-run.The Born to Run Mesa Trail II and Zelen feature the same specs as Xero Shoes’ original models and will be available in whole and half sizes for men (6.5 to 13, 14 and 15), and women (5 to 12) on April 13, 2023. ###
HEALTH: Forza Trainer wins Best in Fitness Awards
HEALTH Magazine reviewed fitness gear, equipment, apps and shoes for their annual Best in Fitness Awards and Xero Shoes Forza Trainer wins as one of the best sneakers. ACSM certified trainer and Xero Shoes fan, Aimee Nicotera, recommends the Forza Trainer."These help people actually feel the ground and give the toes lots of space." If you are a fan of strength training/weight lifting and CrossFit, these are worth trying as the straps keep your feet secure, and the heel's non-elevated "zero drop" allows you to firmly plant yourself and complete your weight-bearing moves.
Xero Shoes Ranks No. 203 in Financial Times’ Award: “The Americas' Fastest Growing Companies 2023”
March 28, 2023 – Financial Times announced “The Americas' Fastest Growing Companies 2023” ranking, and Xero Shoes ranked No. 203 on the list, reporting a compound annual growth rate of 283 percent. This is the second year for Xero Shoes to be named to “The Americas' Fastest Growing Companies 2023” ranking, which lists the top 500 companies in the Americas that have achieved the highest compound annual growth in revenues between 2018 and 2021. Xero Shoes’ net revenue grew from $8.7 Million in 2018 to $33.6 Million in 2021. "We're honored to be recognized by Financial Times as one of the fastest-growing companies in the Americas,” say Xero Shoes CEO and Co-Founder, Steven Sashen. “The ongoing demand for natural movement from our international customer base has been one of the reasons we continue to expand into new footwear categories, offering shoes for anything they do.""Our continued growth is thanks to the hard work of our team and the support of our customers, who are passionate about our mission to change the world, one pair of shoes at a time,” adds President and Co-Founder, Lena Phoenix.The data was collected via desk research in official sources like publicly available earning presentations, investor relations, websites, and annual reports. Across 20 countries, over 7,000 public companies were examined.
Field & Stream Features Two Xero Shoes in "Best Trail Hiking Shoes for 2023"
Field & Stream Features Two Xero Shoes in "Best Trail Hiking Shoes for 2023".Best for Wide Feet: Xero Shoes Scrambler Mid"The Scrambler has an extremely large toe box that will allow your feet to flex naturally over a variety of terrain. These shoes feature a rather interesting tread design that was designed in conjunction with Michelin tires, the whole idea being to create the equivalent of a mountain bike tire for your feet. The lugs provide some nice grip over rocks and will prevent slipping in muddy areas. As a bonus, Xero Shoes gives the Scrambler Mid outsoles a 5,000-mile warranty, significantly more miles than most boots and shoes are projected to last."Best Lightweight: Xero Shoes DayLite Hiker Fusion"This is one of the most comfortable pairs of shoes on the market today. The DayLites have a heel that is flat and level with the inner drop sole for a more natural stance while walking. The footbed is also wide and cushy. The idea is to allow the foot to operate more naturally inside the shoe. Combine that concept with the light weight, and you have a minimalist pair of hiking shoes that is perfect for a variety of hiking scenarios." READ MORE
Xero Shoes on "How I Built This" Podcast
Xero Shoes founders Steven Sashen and Lena Phoenix were recently featured on the immensely popular NPR podcast and radio show How I Build This, hosted by Guy Raz. How I Built This dives deep into the origin stories of iconic brands, sharing how visionary entrepreneurs weather the trials and failures on the road to success. Six years and just over 500 episodes in, it’s a top-five business podcast on Apple, and number 14 among business podcasts on Spotify. So yes, this is right up there with the time Steven and Lena appeared on Shark Tank. The interview lasts nearly 90 minutes, and covered a wide range of personal, professional, and philosophical topics. Even if you think you know the Xero Shoes story, you’re going to learn something new. A few revelations from the interview include… Steven’s jobs have included: Standup comedian - he even opened for Jay Leno and Jerry Seinfeld Designer of screenwriting software Cable TV host for a show about diagnosing computer problems Real estate investor SEO and website builder Lena moved to Boulder, Colorado, to study dance at a Tibetan Buddhist university Lena’s engagement ring from Steven came out of a gumball machine and cost 50 cents Steven was inspired to “go barefoot” by running 5k without shoes around Boulder One reason the couple began making barefoot sandals was to keep Steven’s bare feet from staining a white carpet The original name of Xero Shoes was Invisible Shoes Steven and Lena only sold DIY sandal kits for the first 4 years of the business The original Xero Shoes “customer service department” was a dining room table Xero Shoes’ original foot-shaped shoe designs were based on a composite of foot tracings from hundreds of customers Get the full story by listening to How I Built This. APPLE SPOTIFY AMAZON WONDERY
Xero Shoes Launches Three New Casual-Style Everyday Shoes, Plus Michelin Hiking Boot and Workout Shoe
Xero Shoes Launches Three New Casual-Style Everyday Shoes, Plus Michelin Hiking Boot and Workout ShoeNew Spring Footwear is 20 Percent Off Through March 14Broomfield, CO (March 1, 2023) – Most consumers associate minimalist footwear with performance shoes. While Xero Shoes’ top sellers include running, hiking, and fitness shoes, their customers’ number one request has been casual style shoes that provide the same lightweight, barefoot inspired, foot-shaped comfort. On March 1, Xero Shoes adds to the brand’s growing lineup of more than 35 shoes with the launch of three casual styles, an ultra-lightweight hiker developed with Michelin soles, and a fitness shoe. The new spring styles will be 20+ percent off during the launch sale from March 1 through March 14. You can view the new footwear at XeroShoes.com/Spring23Sale and in Europe at XeroShoes.eu/Spring23Sale. The Dillon improves an iconic sneaker silhouette for men and women with a wider, foot-shaped design for a natural fit. The Sunrise is a lightweight casual camping and travel slip-on made with a cozy microfiber upper. The Glenn is a men’s classic Oxford silhouette with a nubuck leather upper, made for comfort with a wide toe box for a natural feel. The Scrambler Mid hiking boot features a thin, high-performance Michelin sole with the application of fiberlite technology, offering unparalleled lightness and flexibility for natural motion. The Prio Neo upgrades Xero’s best-selling fitness shoe, the Prio, for a sleeker look. “We’re one of the fastest growing brands in the country thanks to the product recommendations from our customers who say that once they wear shoes that let their feet move and function naturally to feel the world, they don’t want to wear anything else,” says Xero Shoes’ CEO and co-founder, Steven Sashen. “In fact, over half of Xero Shoes customers own more than four pairs of their shoes.”Xero Shoes sets the brand apart with a commitment to natural comfort based on a foot-first design: wider, foot-shaped toe box; a low-to-the-ground profile for balance and agility; a flexible sole construction for natural movement; and a patented FeelTrue® sole backed with a 5,000-mile sole warranty.Adds Sashen, "Our new line has a shoe that will fit anyone’s needs and style, whether you're running errands around town, hitting the trails, or working up a sweat at the gym." Xero Shoes’ Spring/Summer 2023 Footwear Lineup Dillon – Classic Sneaker The Dillon makes an iconic sneaker silhouette more comfortable with Xero DNA including a breathable, vegan-friendly knit upper and roomy, foot-shaped toe box. The new cup sole may look “normal”, but slip it on to discover a flexible sole with fantastic ground feedback.Weight: 9.8 oz, each (M9) / 8 oz, each (W7)MSRP: $99.99 Sunrise – Camp and Travel Slip-on ShoeSlip on the Sunrise when you’re ready to step out of your tent for your morning coffee, or make the trek to your mailbox. The Sunrise is your ultimate travel companion – toss them in your pack, or clip them to your backpack with the integrated heel loop, they’re so lightweight you won’t even notice. The microfiber upper feels silky smooth, and the step-on heel lets you slide into comfort day or night. Weight: 5.6 oz, each (M9) / 5.0 oz, each (W7)MSRP: $69.99 Glenn – Men’s Dress Casual Leather ShoeWith a classic Oxford silhouette and a nubuck, water-repellant leather upper, the Glenn looks and feels great whether you're wearing a suit or a pair of jeans. The wider, foot-shaped toe box means your toes can spread and relax while the flexible, zero-drop sole gives you natural comfort. Weight: 10.2 oz, each (M9)MSRP: $129.99 Scrambler Mid – Ultralight Hiking BootXero Shoes partnered with ‘Soles by Michelin’ to design the Scrambler Mid. The thin fiberlite technology in the Michelin sole consists of a thin fabric, giving the sole unparalleled strength, flexibility and lightness. Rounding out this robust hiking boot are truncated lugs inspired by mountain bike tires, guaranteeing grip and shedding mud on any hiking adventure. Weight: 10.2 oz, each (M9) / 8.0 oz, each (W7)MSRP $169.99 Prio Neo – Performance Training ShoeA performance upgrade to Xero Shoes’ best-selling all-around fitness shoe, the Prio Neo looks sleeker with welded construction and a mesh upper. A moisture-wicking lining keeps you cool, and Xero Shoes’ iconic tensioning system holds your foot securely in place.Weight: 9.6 oz each (M9) / 7.8 oz each (W7)MSRP: $99.99###ABOUT XERO SHOESwww.xeroshoes.comXero Shoes was founded in 2009 by husband and wife co-founders Steven Sashen and Lena Phoenix in a spare bedroom in their house. The company started with a simple “DIY sandal kit”, assembled by Sashen and Phoenix, who appeared on ABC's hit reality-business show, Shark Tank in 2013, where they turned down a $400,000 investment offer. Since then, the brand but has evolved into a complete line of more than 39 casual and performance shoes, boots, and sandals. Xero Shoes designs barefoot-inspired footwear that lets your feet function the way nature intended while giving you the protection and style you’re looking for. The mission is to help people experience the comfort and benefits of natural movement footwear so they can “Live Life Feet First”. Xero Shoes expanded to Europe in November 2021, and has customers ages 2-92 in 97 countries who wear their shoes for every occasion and activity.
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