The Xero Press

Xero Shoes Launches the X2, the Brand’s Next-Generation Barefoot Basketball Shoe

Xero Shoes Launches the X2, the Brand’s Next-Generation Barefoot Basketball Shoe

New FeelTrue® MAX sole, X-Lock security and a women's-specific last  Xero Shoes launches the X2, the brand's second basketball shoe, built on the barefoot, natural movement philosophy of the X1, one of the first barefoot basketball shoes worn in the NBA and WNBA. While the category keeps stacking foam higher and locking the ankle down tighter, the X2 goes the other direction. Instead of adding bulk, it strips performance down to what the foot actually needs: ground connection, natural flex and a secure hold that moves with the player instead of against them. When the X1 launched in March 2025, core sizes sold out quickly as athletes, coaches and trainers responded to a shoe that was lightweight and connected to the court. Independent reviewers agreed: WearTesters scored the X1 8.5 out of 10 and wrote that it "proves that it absolutely can" work as a basketball shoe. The X2 keeps what players loved, including the foot-shaped toe box for balance and stability and the zero-drop platform that keeps the heel and forefoot level for a powerful push-off, but also features new upgrades. Upgraded Sole Engineered for Power The X2 debuts the brand's new FeelTrue® MAX sole. Its ultralight SPU outsole is thinner, lighter and grippier than rubber, engineered to maximize power transfer on every jump, cut, plant and hard drive down the court, game after game. A classic herringbone pattern, reimagined for hardwood, provides the grip for quick multi-directional movement. Court Connection Beneath the foot, a performance foam layer and a Poron® strobel layer add protection against impact. At 12.5mm, the X2 sits roughly half as high off the hardwood as the lowest-profile mainstream performance basketball shoes. Secure Lockdown Xero Shoes' X-Lock system, functional tensioning straps combined with a tongue gusset, locks the foot in place without limiting the natural range of motion needed to generate on-court power play after play. An engineered upper with 3D-printed overlays gives the X2 an evolved look in a single hybrid-height silhouette, replacing the X1's separate Mid and Low. One of the Lightest Performance Basketball Shoes The X2 weighs 10.6 oz (women's size 8) and 12.4 oz (men's size 10), putting it among the lightest true performance basketball shoes available. Independent lab testing by RunRepeat puts the average basketball shoe at 13.3 oz.  Women’s Specific Design Most women's basketball shoes, including many signature models, are built on unisex or men's lasts and offered in smaller sizes and different colors. The women's X2 is a rarity: it is built on a women's-specific performance last that keeps the same wide toe box as the men's shoe with a lower volume and a narrower heel to fit her foot.  NBA athlete Isaiah Stewart returns as a Xero Shoes partner for the X2 launch. He's worn the X1 in professional play and training since 2025. "I bring a lot of power to the court, in games and training. Most shoes get in the way of that, but not this one. With the X2 I feel low-to-the-court, fast and locked in." The X2 is available now at xeroshoes.com for $169.99.  
Read More Xero Shoes Launches the X2, the Brand’s Next-Generation Barefoot Basketball Shoe
Xero Shoes Introduces Mesa Summit, the Brand’s First with a Rock Guard

Xero Shoes Introduces Mesa Summit, the Brand’s First with a Rock Guard

Lightweight Trail Shoes Built for Trail Running, Hiking, and Natural Movement Xero Shoes Mesa Summit and Mesa Summit WP lightweight trail shoes arrive August 2026, designed for runners and hikers who want ground feedback and protection without the stiffness, weight, or overbuilt feel common in many trail shoes.  Barefoot trail shoes offer real advantages to let feet move naturally: lighter weight, zero-drop design, and a wide toe box for better comfort. But the most common tradeoff is too little protection: feeling every rock and root underfoot. That’s where Mesa Summit provides protection where it matters and freedom where it counts. A new ESS rock guard, the first in Xero Shoes, is embedded in high-impact zones and helps shield feet from rocks and roots without stiffening the ride. The updated abrasion- and debris-resistant polyester mesh upper, reinforced with a 3D-printed overlay, adds durability without compromising flexibility or lightweight comfort. For wet conditions, the Mesa Summit WP retains breathability with waterproof protection. These upgrades improve Xero Shoes’ popular Mesa Trail franchise. “Mesa Summit is about helping people move on the trails the way their bodies were designed to move,” said Michael Pao, Chief Product Officer at Xero Shoes. “It combines the protection you need on technical terrain with the natural feel, flexibility, and ground connection that define our barefoot experience." Mesa Summit Stack Height: 12mm (9.5mm + 3.5mm removable insole) Lug Height: 3.5mm Drop: 0mm Strategically-placed ESS rock guard embedded into a layer of performance foam that protects high-impact zones Updated abrasion and debris-resistant polyester mesh upper reinforced with a 3D-printed overlay Grippy outsole with EVA cutthroughs reduces weight and maintains traction Secure fit and lockdown through the heel and midfoot and a foot-shaped toe box  Flexible construction preserves natural foot movement as the shoe bends and flexes throughout running/hiking stride Weight (each pair): Men’s 9: 9.8oz Women’s 8: 8.4oz Mesa Summit WP Stack Height: 12mm (9.5mm + 3.5mm removable insole) Lug Height: 3.5mm Drop: 0mm Weight (each pair):  Men’s 9: 10.4oz  Women’s 8: 9.6oz XeroTex® Waterproof Membrane combined with a debris collar Strategically-placed ESS rock guard embedded into a layer of performance foam that protects high-impact zones Updated abrasion and debris-resistant polyester mesh upper reinforced with a 3D-printed overlay Grippy outsole with EVA cutthroughs reduces weight and maintains traction Secure fit and lockdown through the heel and midfoot and a foot-shaped toe box  Flexible construction preserves natural foot movement as the shoe bends and flexes throughout running/hiking stride
Read More Xero Shoes Introduces Mesa Summit, the Brand’s First with a Rock Guard
The Sandal That Started It All: Xero Shoes' Genesis Marks Its Biggest Year Yet with Literary Sport Collab

The Sandal That Started It All: Xero Shoes' Genesis Marks Its Biggest Year Yet with Literary Sport Collab

The barefoot sandal that started as a cult-favorite for runners predates the "quiet luxury" rope sandal trend by more than a decade — and its momentum is only building Xero Shoes launched its latest collaboration on July 8: a refined edition of its iconic Genesis sandal with Literary Sport. The partnership marks the second major collaboration of the year for the Genesis, following a collaboration with J.Crew, and comes as the fifteen-year-old sandal design experiences a cultural moment few footwear silhouettes ever reach. A Design Born from Necessity, Not Trend The Genesis traces back to 2009, when Boulder runner and Masters All-American sprinter Steven Sashen cut a piece of rubber, laced it with cord, and strapped it to his feet. Sashen, plagued by chronic running injuries, had taken up barefoot running and found his pain disappearing — a discovery inspired in part by the huaraches worn by Mexico's Tarahumara runners, popularized in the bestselling book Born to Run. What started as a personal experiment turned into the global footwear brand, Xero Shoes. Sashen and his wife, co-founder Lena Phoenix, began selling DIY Sandal Kits from their Boulder home, building a devoted following among barefoot runners, minimalist hikers, and early wellness converts. A 2013 appearance on Shark Tank introduced the brand to a mainstream audience for the first time, and customer demand for a ready-to-wear sandal followed. This sandal was refined based on customer feedback, with the official Genesis debut in 2018.  The simple design has remained unchanged since and focuses on Xero Shoes’ minimal to the  max philosophy: a sole just millimeters thick, and paracord lacing that moves with the foot rather than against it. The idea was never to add support, it was to let the foot do what it was built to do. From Cult Favorite to Fashion Moment The Genesis stayed under the radar until 2024, when Miu Miu released a strikingly similar rope sandal priced more than $800. The comparison sent the Genesis viral, not as an imitation of a trend, but as proof that health, wellness, and performance continue to shape fashion. Vogue has since called the Genesis an "unexpected fashion hero," GQ featured the sandal with linens and menswear summer style, and this summer Xero Shoes followed with a collaboration with J.Crew. The Literary Sport collaboration continues that trajectory. Guided by a shared appreciation for restraint and considered detail, the collaboration reimagines the Genesis's signature paracord with navy leather cording and a polished silver bead, arriving in a custom mesh drawstring bag with dedicated shoe compartments. "We're honored to work with brands like Literary Sport and J.Crew," said Kristina Funck, Design Director at Xero Shoes. "It's powerful when partners with that level of cultural influence recognize both our brand's authenticity and the strength of our iconic silhouette. Over the last two years, our team has focused on evolving the brand's aesthetic and product direction while staying true to the minimalist principles Xero Shoes was built on." Why the Genesis Endures More than fifteen years after its first prototype, the Genesis remains one of Xero Shoes' most recognized products because it delivers on a simple promise: Ultralight and packable — built to disappear into a bag, not weigh one down Easy to slip on and off — no fuss, no laces to fight with Adjustable for a customized fit — the lacing moves with the foot, not against it Versatile enough to style with anything — from trail to travel to everyday wear What's Next for Xero Shoes The Genesis's momentum reflects a broader shift underway at Xero Shoes, as consumer interest in health, wellness, and performance continues to reshape fashion. "Our goal is simple: get more people into minimalist footwear so they can experience those benefits," said Megan Elias, Director of Product Merchandising. "To do that, we need to meet consumers where they are and create products relevant to how they live today." While much of the barefoot footwear category has focused on lifestyle use, Xero Shoes is pushing further into performance, with adoption from elite athletes including a basketball shoe worn by NBA and WNBA players, and a pickleball and court-sport shoe that launched in spring 2026.
Read More The Sandal That Started It All: Xero Shoes' Genesis Marks Its Biggest Year Yet with Literary Sport Collab

latest News

Xero Shoes Debuts Basketball Shoe Partnership with Denver Nuggets Shooting Guard Justin Holiday

Xero Shoes Debuts Basketball Shoe Partnership with Denver Nuggets Shooting Guard Justin Holiday

Denver, CO (May 14, 2024)—Xero Shoes announced its first NBA athlete partnership with Denver Nuggets shooting guard Justin Holiday, who will wear a custom-designed barefoot/minimalist basketball shoe during Tuesday’s Nuggets versus Minnesota Timberwolves NBA Playoffs game. “After years of working out off-court barefooted, I felt the first-hand benefits of allowing my feet to move in their natural state and wanted to maximize the benefits of barefoot movement,” said Holiday. “I love wearing the Xero Shoes basketball shoes because I feel more explosive and more efficient in my movements. These minimalist shoes make me feel better when pivoting, cutting, and jumping because I’m closer to the court. Now I wear Xero Shoes every day for training, lifting, and wearing casually.”In addition to months of training and performance testing his custom-designed basketball shoe, Holiday completes regular barefoot training, which gives his feet the ground feedback that is more noticeable than when you wear traditional shoes. The Xero Shoes' product development team collaborated with basketball athletes (including Holiday), trainers, and other experts to design and test a minimalist basketball shoe. The shoe has a lower stack height (including rubber, midsole foam, and sockliner) that maximizes performance and comfort, while also being lighter weight than conventional basketball shoes. Holiday also has a unique shoe size that is narrower than average and always poses a challenge, so Xero Shoes catered the fit in his custom-made shoe.The Xero Shoes’ basketball shoe features the brand’s iconic natural footwear DNA: a wider foot-shaped toe box designed for stability and big toe engagement, and a zero-drop heel for efficiency. A key component of the shoe is a protective foam that retains a lightweight, low-profile design. For a secure fit and lockdown, the shoe features a Velcro strap and a heel capture for on-court dynamic movement. A moisture-wicking and abrasion-resistant liner keeps athletes’ feet cool and comfortable. A multi-layer monofilament mesh material rounds out the design. It gives a sleek and modern look while being lightweight, flexible, and breathable without sacrificing durability.Adds Xero Shoes Co-Founder Steven Sashen, “We are confident in the design philosophy of this shoe and our goal is to give players more games in a season and more seasons in a career. We’re proud that Justin is the first player to realize and demonstrate what Xero Shoes can bring to the NBA.”“Throughout the process we’ve received countless wear test reports that the shoe enables basketball athletes to get closer to the court, allowing for quick direction changes,” said John Wadley, VP of Product Development and a lifelong basketball player. “We feel weight is currently undervalued in the sport, so this shoe construction focuses on lightweight materials that pack a powerful punch. The shoe’s signature zero-drop platform and wide toe box optimizes stability and power by fostering toe splay for improved balance and stability.”For more information, visit https://xeroshoes.com/basketball/.###About Xero Shoes: Xero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand’s goal is to offer comfortable and natural footwear, enabling people to “Live Life Feet First”. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia.Media Contact for Interviews, Assets and Additional Info: Alexa LampasonaGlobal PR DirectorAlexa@xeroshoes.com

Two Iconic Xero Shoes Sandals Now Available at Free People

Two Iconic Xero Shoes Sandals Now Available at Free People

(Broomfield, CO) March 26, 2024 – Xero Shoes partners with Free People to introduce two barefoot sandals, the Genesis and Z-Trek, into the fashion-forward retailer’s footwear collection. This collaboration marks a significant step for Xero Shoes as it expands its reach to fashion-conscious consumers, particularly those who appreciate a blend of natural movement, style and comfort.The two sandals, Genesis and Z-Trek, are crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes continues to revolutionize the footwear industry by offering more than 50 styles of innovative barefoot shoes, boots, and sandals. Xero Shoes Genesis Packable Sandal is a staple of the product line with its huarache design and thin sole that offers the ultimate barefoot-inspired experience. It has adjustable cord straps that help tailor the perfect fit, and a traction outsole to ensure grip on any surface. The sandal is lightweight and packable, making it the perfect essential for your travel and getaway adventures. Xero Shoes Genesis Packable Sandal Price: $45 Weight: 8.8oz for the pair (women’s size 7) Colors: Grisaille, Stone, Black Women’s Sizes: full sizes only, from 6-10  Xero Shoes Z-Trek Packable Sport Sandal can take you from the trail to the city with a sport sandal upper and the lightweight, barely-there feel of a packable travel sandal. This sandal is made from recycled nylon rPET straps that are fully adjustable to provide a customized fit. The sandals’ dual-direction chevron tread offers excellent grip on varying surfaces.Xero Shoes Z-Trek Packable Sport Sandal Price: $60 Weight: 8.8oz for the pair (women’s size 7) Colors: Green, Black Women’s Sizes: full sizes only, from 6-11 Shop Xero Shoes sandals online at freepeople.com/brands/xero-shoes.###ABOUT XERO SHOESXero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-Founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand's goal is to offer comfortable and natural footwear, enabling people to "Live Life Feet First". Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. ABOUT FREE PEOPLEFree People is a global lifestyle brand, defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle, Free People has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and X.

A woman wearing Scrambler Mid II hiking boots hiking over rocks on a clear, cool day while wearing a large backpack and using trekking poles

Best Xero Shoes Hiking Boots, According to Top Media

Outdoor gear reviewers and media are constantly looking for the best hiking boots, and spend months testing different brands on varying terrain. Media rave about Xero Shoes' hiking boots and shoes, citing the lightweight design, wide toe box and zero-drop sole as some of the key differentiators. Check out the list below of media's top-rated, best Xero Shoes hiking boots. HICONSUMPTION: Scrambler Mid II WP "Surprisingly comfortable despite the thinner sole, the Xero Scrambler Mid II is a grippy, lightweight hiking boot that recently got improvements in terms of style and performance." Read More Sports Illustrated: Scrambler Mid "While they have minimal cushioning, these shoes also have an extremely flexible sole. This allows your feet to flex and move as they would outside of the shoe, making it a great choice for technical trails." Read More Outdoor Life: Scrambler Mid "I was impressed with just how little I thought about it on everything from muddy trails to road walks. And unlike traditional hiking boots, it’s still exceptionally flexible, bending with the foot as you roll through your stride." Read More The Inertia: Ridgeway "It’s incredibly lightweight, and sports a wide toe box that really allows the foot to stretch as you go about your day." Read More Field & Stream: Scrambler Mid "The Scrambler has an extremely large toe box that will allow your feet to flex naturally over a variety of terrain. " Read more Forbes: Xcursion Fusion "As one of the lightest hiking boots on the market, its minimalist design and flexible sole make it feel like you're wearing nothing at all—a common theme among Xero Shoes’ featherlight footwear offerings." Read More Footwear News: Xcursion Fusion " This barefoot shoe from Xero gives you that super natural feeling while still protecting the feet." Read More Matador Network: Ridgeway  "These minimalist boots prioritize a close-to-the-ground experience, allowing for increased flexibility and agility compared to traditional hiking boot. Despite their minimalist design, the Ridgeways are surprisingly adept at handling varied terrain. " Read More

Best Barefoot Xero Shoes, According to Media

Best Barefoot Xero Shoes, According to Media

Barefoot shoes provide a natural, foot-shaped design that allows toes to spread and feet to relax while allowing you to feel the ground beneath you. Media rave about Xero Shoes' barefoot shoes, citing the lightweight design, wide toe box and zero-drop sole as some of the key differentiators. Check out the list below of media's top-rated, best Xero Shoes barefoot shoes for walking, casual wear and more. WIRED: Prio Neo Best All-Around Shoe - Prio Neo: "They're trim, light, flexible, and well ventilated, making them good for a run, but they're also nice enough to wear around town as a casual shoe." Travel + Leisure: Prio Best Overall - Prio: "These barefoot “cross trainers” from Xero Shoes can be used for running and working out, but they’re also perfect for walking." NBC SELECT: Dillon Best Wide Toe Box - Dillon: "These shoes have a wide toe box with soft, flexible upper materials. They are flexible in the sole, bend well at the toe joint and offer enough cushioning to be comfortable even on hard surfaces.” ELLE: Kelso Best Wide Toe Box - Kelso: "This sneaker stands out for its spacious toe box, offering a stylish solution for those seeking both flair and functionality." Good Housekeeping: Tari Best Boots - Tari: "Who said barefoot shoes can't be stylish or worn in colder months? If you're looking for barefoot boots, this pick from Xero Shoes features a zero-drop heel that allows your foot to bend and flex as you walk around." Forbes: Sunrise Best Lightweight - Sunrise: "They’re the one item in my bag that, as a self-proclaimed over-packer, I never have to question because they take up so little space.. Plus, they feel like a dream on bare skin, so socks are optional." Marathon Handbook: Scrambler Low Comfortable Pick - Scrambler Low: "The shoe is breathable and perfect for running or hiking on the road or gravel paths... Overall a great shoe if you are looking for a comfortable and versatile minimalist shoe." Modest Man: Genesis Budget Pick - Genesis: "The Genesis combines elements of a flip-flop and a sandal, offering a practical barefoot sandal design." Sports Illustrated: Prio Neo Best Barefoot Running Shoes - Prio Neo: "The design is meant to be slipped into seamlessly, such that Xero claims some users even forget they’re wearing the shoes. ...if you’re looking for a simple zero drop shoe to walk around in daily, these are a great choice." Outdoor Gear Lab: Prio Prio: "An attractive minimalist shoe that's comfortable on or off the trail."

Xero Shoes Expands Operations, Moves to a New Office in Broomfield, CO

Xero Shoes Expands Operations, Moves to a New Office in Broomfield, CO

Xero Shoes Expands Operations, Moves to a New Office in Broomfield, COBroomfield, CO (November 11, 2023) - Xero Shoes, a natural footwear brand, moves to a new office location in Broomfield, Colorado to support the brand’s growth and market traction. The new office address is 320 Interlocken Parkway, Suite 100, Broomfield, CO 80021.At 15,615 sq. ft., the new office is more than double the size of Xero Shoes’ previous location, which measured 7,316 sq. ft. This expansion marks a significant milestone in the company's journey. Net revenue from January 1 through June 30, 2023, increased by 24 percent over the prior year for US and Europe. The additional space accommodates the growing team: Xero Shoes now has 96 full-time employees in the US and EU.Xero Shoes' commitment to providing natural, foot-shaped, comfortable footwear has led to substantial growth in recent years. Xero Shoes opened its first customer-facing retail store in April 2023 at 11777 East 55th Ave. Suite 101, Denver, CO 80239. In January 2022, the brand expanded to a 86,200 sq. ft warehouse, six times larger than the former.###

Xero Shoes Launches New Barefoot Shoes for Running, Hiking and Casual Wear

Xero Shoes Launches New Barefoot Shoes for Running, Hiking and Casual Wear

Broomfield, CO (August 22, 2023) – Barefoot shoe brand, Xero Shoes, just launched eight new styles: two updated running shoes, two trail runners, a workout trainer, a waterproof hiking boot, a men’s casual moccasin, and a faux wool slipper. Now with more than 45 styles, Xero Shoes adds styles for every occasion to meet the growing demand, as worldwide searches for "barefoot shoes" have steadily risen since 2021, currently at “peak volume” according to Google Trends. “The talented designers on our team developed our brand into a full-fledged line that appeals to the masses,” says VP of Product Development, Shaun Aharam. “Our Chief Product Officer, Dennis Driscoll, established the foundation of our Xero Shoes’ DNA, which prioritizes natural movement, and with his guidance, we've maintained this focus while incorporating creative design elements.”Xero Shoes’ new styles will be 20+ percent off during the launch sale from August 22 through September 5. Shop and buy at xeroshoes.com/fall23sale in the US and xeroshoes.eu/fall23sale in Europe.Xero Shoes’ Fall/Winter lineup includes updates to bestsellers and new styles:RUNNING SHOES Scrambler Low – An ultra-lightweight trail runner, unparalleled lightness and flexibility are guaranteed by the fiberlite technology in the Michelin sole. HFS II - An evolution of the best-selling road running shoe, with a more aggressive tire tread-inspired outsole for comfort. Mesa Trail WP – A waterproof version of the best-selling trail shoe, Mesa Trail. This version keeps your feet dry on cold or wet runs in a surprisingly lightweight package. Speed Force II – The “closest-to-barefoot” racing flat. Co-founder and Masters All-American sprinter, Steven Sashen, uses this for training, racing, and everyday wear. WORKOUT/ATHLEISURE SHOE Nexus Knit – Provides comfort and style to wear for workouts and everyday activities, with a premium knit booty design that’s sleek, stylish, and breathable. HIKING BOOT Ridgeway – A waterproof mid-height hiking boot with a classic, retro look that strips away every bit of unnecessary weight and stiffness. CASUAL SHOES Pagosa – This slipper is light as a feather, the vegan-friendly synthetic wool keeps you cozy in cool weather. The collapsible heel lets you wear it as a slide if you like. Kona – A coastal-style slip-on moccasin for men, made with lightweight, breathable chambray cotton. As Xero Shoes’ founders and co-CEOs, Steven Sashen and Lena Phoenix discussed on the “How I Built This” podcast, the brand may have started with just a “barefoot running sandal kit” in 2009, but now has a cult-like following of people who never want to wear anything other than the brand’s lightweight, comfortable, foot-shaped shoes, boots, and sandals.Xero Shoes distinguishes itself from other brands by prioritizing natural comfort through a foot-first design. This includes a wider, foot-shaped toe box, a non-elevated “zero-drop” heel, a flexible sole that allows feet and toes to bend and move naturally and that’s so durable it’s backed with a 5,000-mile sole warranty.###

Xero Shoes Makes the Inc. 5000 for the 7th Time

Xero Shoes Makes the Inc. 5000 for the 7th Time

Your browser does not support the video tag. NEW YORK, August 15, 2023 – Inc. revealed today that Xero Shoes ranks No. 1,861 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Xero Shoes' had a three-year revenue of 302 percent. Co-CEO Steven Sashen said, "We're thrilled to be honored again and couldn't do it without our dedicated employees, who go above and beyond: whether they're designing natural footwear, servicing our customers, marketing our products, or picking and shipping boxes of shoes." As Co-CEO Lena Phoenix said on the "How I Built This" podcast earlier this year, "We have an evangelical customer base that is eager to grow with us, and we're excited to see what's next." The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. This year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. ###

Xero Shoes Partners with Team Novo Nordisk through 2024

Xero Shoes Partners with Team Novo Nordisk through 2024

 Xero Shoes Partners with Team Novo Nordisk through 2024Barefoot-inspired Footwear Benefits both Athletes and Staff(Broomfield, CO) August 8, 2023 –  The world’s first all-diabetes professional cycling team, Team Novo Nordisk, has partnered with Xero Shoes as their official off-bike footwear.Cyclists wear rigid sport-specific shoes while riding, but off the bike comfortable footwear that allows for a natural range of motion in the feet and toes could benefit riders. For example, according to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program. Xero Shoes’ wider, foot-shaped toe boxes and flexible soles could help with active recovery, whether that’s for riders after a day of training or racing, or for their support staff who are on their feet all day.“We’re extremely pleased to be working with Xero Shoes,” said CEO and Co-Founder of Team Novo Nordisk, Phil Southerland. “Xero Shoes are an up-and-coming American brand and with their ethos and the thought that goes into their whole design and manufacturing process, it’s a perfect partnership for Team Novo Nordisk.”"We're thrilled to help Team Novo Nordisk not only perform better on their bikes by integrating our footwear into their lives but also to spread their inspiring message of resilience and determination," says Xero Shoes CEO, Steven Sashen.Adds Southerland, “It’s important for us as a team to work together with partners who share our goal not only to inspire, educate and empower but also to stay true to the natural aspects of performance and we feel that Xero Shoes will be a great fit for us.”With a shared commitment to promoting health, wellness, and athletic achievement, Xero Shoes and Team Novo Nordisk aim to redefine what is possible.Team Novo Nordisk’s only US athlete, Logan Phippen, has raced on the team for the past seven years, two years at the WorldTour level with the pro team and five years on the development team. Phippen was diagnosed with Type 1 Diabetes at 24, and with the guidance of his medical team, was back on the bike within a week.###ABOUT XERO SHOESXero Shoes was founded in 2009 on the floor of a corner of a spare bedroom by husband and wife co-founders Steven Sashen and Lena Phoenix, offering a simple “DIY sandal making kit”. Today the company offers a complete line of 39 casual and performance shoes, boots, and sandals. Xero Shoes has customers ranging in age from 2-92 in 97 countries who wear their shoes for every occasion and activity. Xero Shoes’ barefoot-inspired designs let your feet function the way nature intended while giving you the protection and style you’re looking for. The company’s mission: Providing the comfort and benefits of natural movement footwear so people can “Live Life Feet First”.   ABOUT TEAM NOVO NORDISKTeam Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes professional cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk came together to create Team Novo Nordisk, based on a shared vision to inspire, educate, and empower people around the world affected by diabetes and promote a healthy and active lifestyle. For more information, visit www.teamnovonordisk.com. 

The Denver Channel: "In Good Company" with Xero Shoes

The Denver Channel: "In Good Company" with Xero Shoes

Colorado shoe company expands with first showroom, new warehouseJust why do so many people love Xero Shoes? Watch the latest "In Good Company" segment from Brian Sanders at The Denver Channel to hear from Xero Shoes' founders and learn more about how we're bringing natural movement worldwide

Xero Shoes’ New UK Website Offers Customers More Products, Robust Support

Xero Shoes’ New UK Website Offers Customers More Products, Robust Support

Broomfield, CO (1st May 2023) –  Xero Shoes, a worldwide natural footwear company, is thrilled to announce an even better customer experience in the UK market with the takeover of XeroShoes.co.uk. Customers can now browse and buy a broader selection of Xero Shoes, and will have dedicated customer support for the UK.XeroShoes.co.uk had been operated by an authorised UK dealer, Silent Running Ltd. On May 1, 2023, the company behind Xero Shoes (Feel the World, Inc. based in Colorado, USA) will be taking over the domain with a freshly designed and optimised site.Benefits for UK Xero Shoes’ customers include: A more robust, better product assortment (also available on Amazon.co.uk), including new colours and more women’s styles  Additional sizing for men and women (Xero Shoes will now offer half sizes in the UK) For the first time in UK, youth styles and sizes are now available  Immediate access to Xero Shoes’ sales and new product launches  Direct assistance from the Xero Shoes Customer Happiness Team for faster, more convenient support “The UK has been one of our top-performing markets for over 10 years, so we're thrilled to provide a much improved and expanded experience for our UK customers,” says Steven Sashen, Xero Shoes CEO. “We look forward to making it easier for our UK audience to experience the comfort, benefits, and fun that our naturally-inspired shoes, boots, and sandals offer.”After launching XeroShoes.eu in late 2021, this international launch marks an exciting new chapter for Xero Shoes and its commitment to providing comfortable, high-quality footwear for people of all ages and lifestyles.Customers in the UK can purchase shoes on www.XeroShoes.co.uk and www.XeroShoes.uk. ###ABOUT XERO SHOESXero Shoes was founded in 2009 by husband and wife co-founders Steven Sashen and Lena Phoenix in a spare bedroom in their house. The company started with a simple “DIY sandal kit”, assembled by Sashen and Phoenix, who appeared on ABC's hit reality-business show, Shark Tank in 2013, where they turned down a $400,000 investment offer. Since then, the brand but has evolved into a complete line of more than 39 casual and performance shoes, boots, and sandals. Xero Shoes designs barefoot-inspired footwear that lets your feet function the way nature intended while giving you the protection and style you’re looking for. The mission is to help people experience the comfort and benefits of natural movement footwear so they can “Live Life Feet First”. Xero Shoes expanded to Europe in November 2021 and UK in May 2023, and has customers ages 2-92 in 97 countries who wear their shoes for every occasion and activity.   

Fox Denver Features Born to Run and Xero Shoes Partnership

Fox Denver Features Born to Run and Xero Shoes Partnership

Great Day Colorado's Chris Tomer visits Xero Shoes' new warehouse to meet with his friends, our partners Christopher McDougall and Eric Orton.Watch the video to learn more about WHY they partnered with Xero Shoes for the new "Born to Run" line.And check out the article here.

Xero Shoes Ranks No. 203 in Financial Times’ Award: “The Americas' Fastest Growing Companies 2023”

Xero Shoes Ranks No. 203 in Financial Times’ Award: “The Americas' Fastest Growing Companies 2023”

March 28, 2023 – Financial Times announced “The Americas' Fastest Growing Companies 2023” ranking, and Xero Shoes ranked No. 203 on the list, reporting a compound annual growth rate of 283 percent. This is the second year for Xero Shoes to be named to “The Americas' Fastest Growing Companies 2023” ranking, which lists the top 500 companies in the Americas that have achieved the highest compound annual growth in revenues between 2018 and 2021. Xero Shoes’ net revenue grew from $8.7 Million in 2018 to $33.6 Million in 2021. "We're honored to be recognized by Financial Times as one of the fastest-growing companies in the Americas,” say Xero Shoes CEO and Co-Founder, Steven Sashen. “The ongoing demand for natural movement from our international customer base has been one of the reasons we continue to expand into new footwear categories, offering shoes for anything they do.""Our continued growth is thanks to the hard work of our team and the support of our customers, who are passionate about our mission to change the world, one pair of shoes at a time,” adds President and Co-Founder, Lena Phoenix.The data was collected via desk research in official sources like publicly available earning presentations, investor relations, websites, and annual reports. Across 20 countries, over 7,000 public companies were examined.