Former Crocs Exec and Avia Co-founder Joins “Barefoot” Start-up Xero Shoes
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Isaiah Stewart’s New Limited Edition Colorway: ‘Warrior Red’ Barefoot Basketball Shoe
NBA Power Forward Isaiah Stewart and his partner, Xero Shoes, launch an exclusive, limited edition X1 Warrior Red colorway, dropping October 22, 2025. The collaboration reflects Stewart’s on-court mentality in a barefoot basketball shoe that embodies peak performance: lightweight, flexible and responsive with natural movement design. “I’m hyped to finally bring the ‘Warrior Red’ to life with Xero Shoes, who has been such an incredible partner to me," Stewart said. "This colorway represents everything I play for: toughness, pride, and never backing down. I love how Xero Shoes captured that spirit in a shoe that feels like me." “The Warrior Red colorway is inspired by Isaiah’s tenacious, defensive presence on the court,” says Xero Shoes Design Director, Kristina Funck. “The outsole's red detailing, radiating from the forefoot, signifies power and mirrors the advantages of natural movement. We wanted the shoe to move like Isaiah does: grounded and explosive.” For the 2024-25 season, Stewart surprised many by partnering with the barefoot brand Xero Shoes. A long-time wearer of barefoot shoes, he wore the X1 in games and training last season and will continue this year. Stewart may be seen in two additional custom colorways this season, exclusive to him: “Stewart Shutdown,” a silver/white colorway symbolizing his defensive abilities to shut down opponents, and “Rastafarian Roots,” featuring the colors of the Jamaican flag as a tribute to his heritage. A Barefoot Basketball Shoe The Xero Shoes X1 is the first-of-its-kind barefoot basketball shoe with a lightweight, barefoot design consisting of a wide toe box and zero-drop, flexible sole that lets players move naturally on the court. The Warrior Red colorway drops October 22 at xeroshoes.com, limited quantities available.
Xero Shoes Unveils the X1 Barefoot Basketball Shoe
NBA and WNBA Athletes and Performance Trainers Partner with the Brand (Broomfield, CO) March 6, 2025 – Xero Shoes reveals the X1, a barefoot basketball shoe worn in the NBA and WNBA. Designed with input from players and trainers and rooted in barefoot principles, the X1 will launch to consumers on March 26, 2025. The brand aims to redefine basketball footwear with an innovative “foot-forward” lightweight design to maximize performance and comfort. Power forward Isaiah Stewart is the latest NBA athlete to sign with Xero Shoes and wear the X1 on the court this season. "I feel like I’m gaining a lot by switching from a standard basketball shoe,” said Stewart. “I feel very grounded. I play with a lot of force, strength and power, and the Xero Shoes X1 allow me to function as the human body should." The groundbreaking X1 shoe debuted in the NBA Playoffs in May 2024 on shooting guard Justin Holiday. WNBA center Temi Fagbenle will continue to wear the X1 during her 2025 season. Basketball trainers, Mike Guevara and Felix Flores, who train several NBA athletes with a focus on foot strength, have partnered with the brand to help players transition to, and get the most value from, the X1. “I’ve been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible!” says Fagbenle. The X1 brings the brand’s iconic natural movement DNA to the court: a foot-shaped toe box for balance and stability, a low-to-the-court design for quick cuts and pivots, and a zero-drop heel for a powerful push-off. The X1’s minimal design is lightweight for more energy throughout the game. The women’s-specific version of the X1 used data from thousands of 3D foot scans to create a shoe that matches the anatomy of a woman’s foot. “For years, athletes and trainers requested basketball shoes after seeing the benefits of barefoot training off the court,” says John Wadley, Xero Shoes VP of Product Development and a longtime basketball player. “Xero Shoes is not just stepping into the world of basketball, we are making a bold statement to evolve the sport by embracing footwear that enhances natural movement. Our goal is to give players more healthy games in a season and more seasons in a career.” Xero Shoes X1 Mid and X1 Low Basketball Shoe X1 Mid MSRP: $170 X1 Low MSRP: $160 Colorways: White, Black, Sunny Lime Men Sizes: 7-13, 14, 15, 16, 17 Women Sizes: 5-12, 13, 14 Weight (each shoe): 11.2 oz (men’s size 9), 9.8 oz (women’s size 7) Launch Date: March 26, 2025 Updates on Xero Shoes’ X1 release and more info is available at xeroshoes.com/basketball. ### MEDIA CONTACT Alexa Lampasona Xero Shoes PR Director alexa@xeroshoes.com
Xero Shoes Becomes the Official Barefoot/Minimalist Training Shoe of Select Training Programs at Life Time
New footwear sponsor brings natural performance and comfort to training and fitnessBroomfield, CO (June 18, 2024) – As the world of fitness training continues to evolve, so does overall understanding of footwear’s impact on performance and natural movement. It’s with this at the forefront that today, Xero Shoes announced a new relationship with Life Time, the nation’s premier healthy lifestyle brand as the official barefoot/minimalist footwear of its Dynamic Personal Training and Alpha Signature Group Training programs.This new partnership introduces Xero Shoes’ natural comfort and performance to Life Time’s team of more than 3,500 Dynamic Personal Trainers and Alpha Coaches with the goal of inspiring and educating Life Time members on the benefits of minimalist shoes as part of their training programs and classes.Xero Shoes are crafted to mimic a natural, barefoot experience during workouts, designed with wider, foot-shaped toe boxes and zero-drop, flexible soles. According to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program.“We’re thrilled that Life Time recognized how Xero Shoes can help their team of Dynamic Personal Trainers, Coaches and members perform better and experience the benefits of natural movement both in and out of the gym,” says Xero Shoes Co-Founder Steven Sashen. “Life Time and Xero Shoes are bringing our shared communities together and, emphasizing positivity, health, and life-changing footwear.”As part of the relationship, Life Time members will have the opportunity to participate in events at select clubs to test a variety of Xero Shoes styles to understand the benefits and differences these shoes may provide for their desired goals. These events will showcase the shoes' unique features and educate attendees on the advantages of embracing natural movement in their fitness routines.“Given the expertise and experience of our Dynamic Personal Trainers, they recognize the benefits of training in a minimal shoe, and we couldn’t be more excited to work with the best in category, Xero Shoes, as trainers and to share with our clients,” said Ryan Sonnenburg, Vice President of Personal Training at Life Time. “We can’t wait to see how our clients increase their own performance and output as they incorporate Xero into their routines.”Details of the agreement were not disclosed. For more information on Life Time personal training programs and Alpha Signature Group Training programs, visit www.lifetime.life.# # #About Xero ShoesBorn in Boulder, Colorado, in 2009, Xero Shoes continues to revolutionize the footwear industry by offering innovative barefoot shoes, boots, and sandals. Crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. From mountain trails to urban jungles, Xero Shoes help you... Live Life Feet First™. For more information, visit www.xeroshoes.com or follow @xeroshoes.About Life Time®Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 39,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.
Xero Shoes Debuts Basketball Shoe Partnership with Denver Nuggets Shooting Guard Justin Holiday
Denver, CO (May 14, 2024)—Xero Shoes announced its first NBA athlete partnership with Denver Nuggets shooting guard Justin Holiday, who will wear a custom-designed barefoot/minimalist basketball shoe during Tuesday’s Nuggets versus Minnesota Timberwolves NBA Playoffs game. “After years of working out off-court barefooted, I felt the first-hand benefits of allowing my feet to move in their natural state and wanted to maximize the benefits of barefoot movement,” said Holiday. “I love wearing the Xero Shoes basketball shoes because I feel more explosive and more efficient in my movements. These minimalist shoes make me feel better when pivoting, cutting, and jumping because I’m closer to the court. Now I wear Xero Shoes every day for training, lifting, and wearing casually.”In addition to months of training and performance testing his custom-designed basketball shoe, Holiday completes regular barefoot training, which gives his feet the ground feedback that is more noticeable than when you wear traditional shoes. The Xero Shoes' product development team collaborated with basketball athletes (including Holiday), trainers, and other experts to design and test a minimalist basketball shoe. The shoe has a lower stack height (including rubber, midsole foam, and sockliner) that maximizes performance and comfort, while also being lighter weight than conventional basketball shoes. Holiday also has a unique shoe size that is narrower than average and always poses a challenge, so Xero Shoes catered the fit in his custom-made shoe.The Xero Shoes’ basketball shoe features the brand’s iconic natural footwear DNA: a wider foot-shaped toe box designed for stability and big toe engagement, and a zero-drop heel for efficiency. A key component of the shoe is a protective foam that retains a lightweight, low-profile design. For a secure fit and lockdown, the shoe features a Velcro strap and a heel capture for on-court dynamic movement. A moisture-wicking and abrasion-resistant liner keeps athletes’ feet cool and comfortable. A multi-layer monofilament mesh material rounds out the design. It gives a sleek and modern look while being lightweight, flexible, and breathable without sacrificing durability.Adds Xero Shoes Co-Founder Steven Sashen, “We are confident in the design philosophy of this shoe and our goal is to give players more games in a season and more seasons in a career. We’re proud that Justin is the first player to realize and demonstrate what Xero Shoes can bring to the NBA.”“Throughout the process we’ve received countless wear test reports that the shoe enables basketball athletes to get closer to the court, allowing for quick direction changes,” said John Wadley, VP of Product Development and a lifelong basketball player. “We feel weight is currently undervalued in the sport, so this shoe construction focuses on lightweight materials that pack a powerful punch. The shoe’s signature zero-drop platform and wide toe box optimizes stability and power by fostering toe splay for improved balance and stability.”For more information, visit https://xeroshoes.com/basketball/.###About Xero Shoes: Xero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand’s goal is to offer comfortable and natural footwear, enabling people to “Live Life Feet First”. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia.Media Contact for Interviews, Assets and Additional Info: Alexa LampasonaGlobal PR DirectorAlexa@xeroshoes.com
Two Iconic Xero Shoes Sandals Now Available at Free People
(Broomfield, CO) March 26, 2024 – Xero Shoes partners with Free People to introduce two barefoot sandals, the Genesis and Z-Trek, into the fashion-forward retailer’s footwear collection. This collaboration marks a significant step for Xero Shoes as it expands its reach to fashion-conscious consumers, particularly those who appreciate a blend of natural movement, style and comfort.The two sandals, Genesis and Z-Trek, are crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes continues to revolutionize the footwear industry by offering more than 50 styles of innovative barefoot shoes, boots, and sandals. Xero Shoes Genesis Packable Sandal is a staple of the product line with its huarache design and thin sole that offers the ultimate barefoot-inspired experience. It has adjustable cord straps that help tailor the perfect fit, and a traction outsole to ensure grip on any surface. The sandal is lightweight and packable, making it the perfect essential for your travel and getaway adventures. Xero Shoes Genesis Packable Sandal Price: $45 Weight: 8.8oz for the pair (women’s size 7) Colors: Grisaille, Stone, Black Women’s Sizes: full sizes only, from 6-10 Xero Shoes Z-Trek Packable Sport Sandal can take you from the trail to the city with a sport sandal upper and the lightweight, barely-there feel of a packable travel sandal. This sandal is made from recycled nylon rPET straps that are fully adjustable to provide a customized fit. The sandals’ dual-direction chevron tread offers excellent grip on varying surfaces.Xero Shoes Z-Trek Packable Sport Sandal Price: $60 Weight: 8.8oz for the pair (women’s size 7) Colors: Green, Black Women’s Sizes: full sizes only, from 6-11 Shop Xero Shoes sandals online at freepeople.com/brands/xero-shoes.###ABOUT XERO SHOESXero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-Founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand's goal is to offer comfortable and natural footwear, enabling people to "Live Life Feet First". Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. ABOUT FREE PEOPLEFree People is a global lifestyle brand, defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle, Free People has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and X.
Comfort Redefined: Xero Shoes Launches Trendsetting New Barefoot Styles
Comfort Redefined: Xero Shoes Launches Trendsetting New StylesSpring/Summer Collection Features Outdoor and Casual Lifestyle Shoes, Boots and SandalsBroomfield, CO (March 13, 2024) – Xero Shoes, a trailblazer in barefoot footwear, announces the launch of the Spring/Summer ‘24 collection focusing on comfort and foot-first design. While high-end brands are now designing luxury, low-profile footwear to fit the trend of minimalist sneakers, approach shoes, and flat sandals, Xero Shoes remains the same, affordable style. “As footwear professionals, we understand the significance of innovation, comfort, and functionality, said Michael Pao, Chief Product Officer. “The rise in barefoot interest is more than just a fashion statement; it's a testament to the consumer's evolving interest in well-being and foot health, and Xero Shoes fulfills the need for comfortable, versatile footwear.”Xero Shoes newest styles focus on key design elements: Comfortable, wider, foot-shaped toe boxes and flexible, zero-drop sole. A balance of protection and ground feel, supporting natural movement and foot freedom. From casual outings to active pursuits, the versatile new collection seamlessly transitions between various activities without compromising style. Introducing Xero Shoes Spring 2024 Lineup:Dillon Canvas Slip-on Sneaker ($74.99) – Convenient to slip on or off, the Dillon Canvas Slip-on is an easy-to-wear travel-friendly shoe. A durable and soft cotton canvas upper feels good on feet for walking, errands, travel, and everything in between. H-Trail Sandal ($79.99) – Xero Shoes’ authentic roots started with sandals, and the H-Trail sandal offers a sport sandal design that’s also stylish. The sandal features fully adjustable lacing and a thin foam layer and offers the perfect balance of sensory feedback and protection. With its minimalist, all-black design, this sandal has an anchoring effect on any outfit. Scrambler Mid II WP Hiking Boot ($189.99) – An ultralight, waterproof PFAS-free hiking boot designed with eVent® BIO technology provides hikers comfort and breathability in wet conditions. Combined with the Michelin fiberlite technology in the sole, this hiking boot is extremely lightweight, flexible, and grippy for rugged terrain. Scrambler Mid II Hiking Boot ($169.99) – An update to Xero Shoes’ top-of-the-line ultralight hiking boot designed with upgraded abrasion-resistant, breathable upper and welded sidewall. Combined with the Michelin fiberlite technology in the sole, this hiking boot is extremely lightweight, flexible, and grippy for rugged terrain. Ridgeway Mesh Low Trail Shoe ($119.99) – A multi-purpose hiking shoe designed with breathable mesh and a “nature-inspired” flecked rubber outsole that is grippy enough for performance but stylish for city streets. Hiking sneakers and approach shoes are a “slow-rise” trend, according to the trend forecasting platform WGSN, to appeal to consumers’ appreciation for outdoor recreation. Find Xero Shoes' newest styles on XeroShoes.com/spring24sale for 20 percent off (or more for multiple new product purchases) from March 13 through 27. ###ABOUT XERO SHOESXero Shoes is one of the leading natural movement footwear brands with 50-plus casual and performance shoes, boots, and sandals. Co-Founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand's goal is to offer comfortable and natural footwear, enabling people to "Live Life Feet First". Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. www.xeroshoes.com
Xero Shoes Expands Operations, Moves to a New Office in Broomfield, CO
Xero Shoes Expands Operations, Moves to a New Office in Broomfield, COBroomfield, CO (November 11, 2023) - Xero Shoes, a natural footwear brand, moves to a new office location in Broomfield, Colorado to support the brand’s growth and market traction. The new office address is 320 Interlocken Parkway, Suite 100, Broomfield, CO 80021.At 15,615 sq. ft., the new office is more than double the size of Xero Shoes’ previous location, which measured 7,316 sq. ft. This expansion marks a significant milestone in the company's journey. Net revenue from January 1 through June 30, 2023, increased by 24 percent over the prior year for US and Europe. The additional space accommodates the growing team: Xero Shoes now has 96 full-time employees in the US and EU.Xero Shoes' commitment to providing natural, foot-shaped, comfortable footwear has led to substantial growth in recent years. Xero Shoes opened its first customer-facing retail store in April 2023 at 11777 East 55th Ave. Suite 101, Denver, CO 80239. In January 2022, the brand expanded to a 86,200 sq. ft warehouse, six times larger than the former.###
Xero Shoes Launches New Barefoot Shoes for Running, Hiking and Casual Wear
Broomfield, CO (August 22, 2023) – Barefoot shoe brand, Xero Shoes, just launched eight new styles: two updated running shoes, two trail runners, a workout trainer, a waterproof hiking boot, a men’s casual moccasin, and a faux wool slipper. Now with more than 45 styles, Xero Shoes adds styles for every occasion to meet the growing demand, as worldwide searches for "barefoot shoes" have steadily risen since 2021, currently at “peak volume” according to Google Trends. “The talented designers on our team developed our brand into a full-fledged line that appeals to the masses,” says VP of Product Development, Shaun Aharam. “Our Chief Product Officer, Dennis Driscoll, established the foundation of our Xero Shoes’ DNA, which prioritizes natural movement, and with his guidance, we've maintained this focus while incorporating creative design elements.”Xero Shoes’ new styles will be 20+ percent off during the launch sale from August 22 through September 5. Shop and buy at xeroshoes.com/fall23sale in the US and xeroshoes.eu/fall23sale in Europe.Xero Shoes’ Fall/Winter lineup includes updates to bestsellers and new styles:RUNNING SHOES Scrambler Low – An ultra-lightweight trail runner, unparalleled lightness and flexibility are guaranteed by the fiberlite technology in the Michelin sole. HFS II - An evolution of the best-selling road running shoe, with a more aggressive tire tread-inspired outsole for comfort. Mesa Trail WP – A waterproof version of the best-selling trail shoe, Mesa Trail. This version keeps your feet dry on cold or wet runs in a surprisingly lightweight package. Speed Force II – The “closest-to-barefoot” racing flat. Co-founder and Masters All-American sprinter, Steven Sashen, uses this for training, racing, and everyday wear. WORKOUT/ATHLEISURE SHOE Nexus Knit – Provides comfort and style to wear for workouts and everyday activities, with a premium knit booty design that’s sleek, stylish, and breathable. HIKING BOOT Ridgeway – A waterproof mid-height hiking boot with a classic, retro look that strips away every bit of unnecessary weight and stiffness. CASUAL SHOES Pagosa – This slipper is light as a feather, the vegan-friendly synthetic wool keeps you cozy in cool weather. The collapsible heel lets you wear it as a slide if you like. Kona – A coastal-style slip-on moccasin for men, made with lightweight, breathable chambray cotton. As Xero Shoes’ founders and co-CEOs, Steven Sashen and Lena Phoenix discussed on the “How I Built This” podcast, the brand may have started with just a “barefoot running sandal kit” in 2009, but now has a cult-like following of people who never want to wear anything other than the brand’s lightweight, comfortable, foot-shaped shoes, boots, and sandals.Xero Shoes distinguishes itself from other brands by prioritizing natural comfort through a foot-first design. This includes a wider, foot-shaped toe box, a non-elevated “zero-drop” heel, a flexible sole that allows feet and toes to bend and move naturally and that’s so durable it’s backed with a 5,000-mile sole warranty.###
Xero Shoes Makes the Inc. 5000 for the 7th Time
Your browser does not support the video tag. NEW YORK, August 15, 2023 – Inc. revealed today that Xero Shoes ranks No. 1,861 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Xero Shoes' had a three-year revenue of 302 percent. Co-CEO Steven Sashen said, "We're thrilled to be honored again and couldn't do it without our dedicated employees, who go above and beyond: whether they're designing natural footwear, servicing our customers, marketing our products, or picking and shipping boxes of shoes." As Co-CEO Lena Phoenix said on the "How I Built This" podcast earlier this year, "We have an evangelical customer base that is eager to grow with us, and we're excited to see what's next." The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. This year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. ###
Xero Shoes Partners with Team Novo Nordisk through 2024
Xero Shoes Partners with Team Novo Nordisk through 2024Barefoot-inspired Footwear Benefits both Athletes and Staff(Broomfield, CO) August 8, 2023 – The world’s first all-diabetes professional cycling team, Team Novo Nordisk, has partnered with Xero Shoes as their official off-bike footwear.Cyclists wear rigid sport-specific shoes while riding, but off the bike comfortable footwear that allows for a natural range of motion in the feet and toes could benefit riders. For example, according to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program. Xero Shoes’ wider, foot-shaped toe boxes and flexible soles could help with active recovery, whether that’s for riders after a day of training or racing, or for their support staff who are on their feet all day.“We’re extremely pleased to be working with Xero Shoes,” said CEO and Co-Founder of Team Novo Nordisk, Phil Southerland. “Xero Shoes are an up-and-coming American brand and with their ethos and the thought that goes into their whole design and manufacturing process, it’s a perfect partnership for Team Novo Nordisk.”"We're thrilled to help Team Novo Nordisk not only perform better on their bikes by integrating our footwear into their lives but also to spread their inspiring message of resilience and determination," says Xero Shoes CEO, Steven Sashen.Adds Southerland, “It’s important for us as a team to work together with partners who share our goal not only to inspire, educate and empower but also to stay true to the natural aspects of performance and we feel that Xero Shoes will be a great fit for us.”With a shared commitment to promoting health, wellness, and athletic achievement, Xero Shoes and Team Novo Nordisk aim to redefine what is possible.Team Novo Nordisk’s only US athlete, Logan Phippen, has raced on the team for the past seven years, two years at the WorldTour level with the pro team and five years on the development team. Phippen was diagnosed with Type 1 Diabetes at 24, and with the guidance of his medical team, was back on the bike within a week.###ABOUT XERO SHOESXero Shoes was founded in 2009 on the floor of a corner of a spare bedroom by husband and wife co-founders Steven Sashen and Lena Phoenix, offering a simple “DIY sandal making kit”. Today the company offers a complete line of 39 casual and performance shoes, boots, and sandals. Xero Shoes has customers ranging in age from 2-92 in 97 countries who wear their shoes for every occasion and activity. Xero Shoes’ barefoot-inspired designs let your feet function the way nature intended while giving you the protection and style you’re looking for. The company’s mission: Providing the comfort and benefits of natural movement footwear so people can “Live Life Feet First”. ABOUT TEAM NOVO NORDISKTeam Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes professional cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk came together to create Team Novo Nordisk, based on a shared vision to inspire, educate, and empower people around the world affected by diabetes and promote a healthy and active lifestyle. For more information, visit www.teamnovonordisk.com.
Xero Shoes’ New UK Website Offers Customers More Products, Robust Support
Broomfield, CO (1st May 2023) – Xero Shoes, a worldwide natural footwear company, is thrilled to announce an even better customer experience in the UK market with the takeover of XeroShoes.co.uk. Customers can now browse and buy a broader selection of Xero Shoes, and will have dedicated customer support for the UK.XeroShoes.co.uk had been operated by an authorised UK dealer, Silent Running Ltd. On May 1, 2023, the company behind Xero Shoes (Feel the World, Inc. based in Colorado, USA) will be taking over the domain with a freshly designed and optimised site.Benefits for UK Xero Shoes’ customers include: A more robust, better product assortment (also available on Amazon.co.uk), including new colours and more women’s styles Additional sizing for men and women (Xero Shoes will now offer half sizes in the UK) For the first time in UK, youth styles and sizes are now available Immediate access to Xero Shoes’ sales and new product launches Direct assistance from the Xero Shoes Customer Happiness Team for faster, more convenient support “The UK has been one of our top-performing markets for over 10 years, so we're thrilled to provide a much improved and expanded experience for our UK customers,” says Steven Sashen, Xero Shoes CEO. “We look forward to making it easier for our UK audience to experience the comfort, benefits, and fun that our naturally-inspired shoes, boots, and sandals offer.”After launching XeroShoes.eu in late 2021, this international launch marks an exciting new chapter for Xero Shoes and its commitment to providing comfortable, high-quality footwear for people of all ages and lifestyles.Customers in the UK can purchase shoes on www.XeroShoes.co.uk and www.XeroShoes.uk. ###ABOUT XERO SHOESXero Shoes was founded in 2009 by husband and wife co-founders Steven Sashen and Lena Phoenix in a spare bedroom in their house. The company started with a simple “DIY sandal kit”, assembled by Sashen and Phoenix, who appeared on ABC's hit reality-business show, Shark Tank in 2013, where they turned down a $400,000 investment offer. Since then, the brand but has evolved into a complete line of more than 39 casual and performance shoes, boots, and sandals. Xero Shoes designs barefoot-inspired footwear that lets your feet function the way nature intended while giving you the protection and style you’re looking for. The mission is to help people experience the comfort and benefits of natural movement footwear so they can “Live Life Feet First”. Xero Shoes expanded to Europe in November 2021 and UK in May 2023, and has customers ages 2-92 in 97 countries who wear their shoes for every occasion and activity.
“Born to Run 2” Authors, Christopher McDougall and Eric Orton, Reveal First-Ever Footwear Collaboration
“Born to Run 2” Authors, Christopher McDougall and Eric Orton, Reveal First-Ever Footwear Collaboration Xero Shoes Designs Exclusive, Limited Edition Trail and Road Shoe Colorways April 12, 2023 (Broomfield, CO) – Christopher McDougall, bestselling author of “Born to Run,” and Eric Orton, co-author of “Born to Run 2” and world-renowned running coach, reveal an exclusive footwear collaboration with the barefoot-inspired footwear brand, Xero Shoes. The 2009 publication of the bestselling book, “Born to Run”, which sold more than three million copies, catalyzed the natural movement and minimalist running idea. Since then, McDougall and his coach/co-author of “Born to Run 2”, Orton have never endorsed a shoe or shoe brand… until now. On April 13, Xero Shoes releases two exclusive, limited edition co-branded versions of McDougall’s and Orton’s favorite running shoes: the Mesa Trail II trail shoe and Zelen road running shoe. The shoes will be available www.xeroshoes.com/born-to-run/. “I’ve tried every natural shoe on the market for the past ten years, and Xero Shoes are the only ones I’ve ever put on my feet and forgotten they were on,” says McDougall. “And I’m not easy to please… I put these shoes through hell. I used the road shoes on trails and the trail shoes on roads, bashing through creeks and climbing tough scrambles. 600+ miles later, both pairs are looking terrific. That’s when I knew Xero Shoes were my brand.”“It all starts with the Xero Shoes’ overriding philosophy and focus on natural running and movement because we are in lock step with this ethos and it is very exciting to be partnering with a company that is driven by their mission,” says Orton. “Add this to the company’s eclectic team of shoe industry experts, and you have a powerful combination of business principles and high-end performance shoes.” Born to Run Mesa Trail II – Lightweight Trail Running Shoe$119.99 “This shoe is my desert island pick if I could only have a single footwear choice. The Mesa Trail is like a bouldering shoe up top but an all terrain vehicle below with a sole so grippy it feels like an ATV tire. I’ve got like 600 miles in these beasts and they show no signs of quitting on me.” - Christopher McDougall “ Agility, flexibility, and durability - they have a perfect blend of natural performance and protection that my feet crave for my “everyday” trail runs.” - Coach Eric Orton Born to Run Zelen Road Running Shoe$129.99 “I gotta tip my cap to Xero Shoes for creating a zero drop roadster that’s terrific on trails. The Zelen is a dream on roads and trails. Handled 5 hilly miles and two creek crossings like a champ. Excellent design all around.” - Christopher McDougall “I wanted a very minimal shoe in my road running arsenal and the knit upper gives me the ideal, locked down comfort fit I need for my shorter strength runs and easy endurance runs. And the Zelen is the first shoe I grab for my everyday walking around town to get the benefits of natural performance." - Coach Eric Orton “Christopher’s book ‘Born to Run’ was one of the inspirations for Xero Shoes,” says Sashen, CEO and Co-Founder. “Getting out of ‘normal’ running shoes improved my form which helped cure years-long running injuries and made me faster.” Sashen, at 60, is a Master’s All-American sprinter. He adds, “We’re thrilled to partner with Christopher and Eric on these two special edition running shoes so more runners can discover the comfort, benefits, and fun, of natural movement.”To help runners of every skill level become healthier and happier, Xero Shoes presents a monthly interactive, live webinar, “Born to Run Reboot” hosted by McDougall and Orton. Details at xeroshoes.com/born-to-run.The Born to Run Mesa Trail II and Zelen feature the same specs as Xero Shoes’ original models and will be available in whole and half sizes for men (6.5 to 13, 14 and 15), and women (5 to 12) on April 13, 2023. ###
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