The Xero Press

NBA and WNBA Athletes and Performance Trainers Partner with the Brand (Broomfield, CO) March 6, 2025 – Xero Shoes reveals the X1, a barefoot basketball shoe worn in the NBA and WNBA. Designed with input from players and trainers and rooted in barefoot principles, the X1 will launch to consumers on March 26, 2025. The brand aims to redefine basketball footwear with an innovative “foot-forward” lightweight design to maximize performance and comfort.  Power forward Isaiah Stewart is the latest NBA athlete to sign with Xero Shoes and wear the X1 on the court this season. "I feel like I’m gaining a lot by switching from a standard basketball shoe,” said Stewart. “I feel very grounded. I play with a lot of force, strength and power, and the Xero Shoes X1 allow me to function as the human body should." The groundbreaking X1 shoe debuted in the NBA Playoffs in May 2024 on shooting guard Justin Holiday. WNBA center Temi Fagbenle will continue to wear the X1 during her 2025 season. Basketball trainers, Mike Guevara and Felix Flores, who train several NBA athletes with a focus on foot strength, have partnered with the brand to help players transition to, and get the most value from, the X1. “I’ve been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible!” says Fagbenle. The X1 brings the brand’s iconic natural movement DNA to the court: a foot-shaped toe box for balance and stability, a low-to-the-court design for quick cuts and pivots, and a zero-drop heel for a powerful push-off. The X1’s minimal design is lightweight for more energy throughout the game. The women’s-specific version of the X1 used data from thousands of 3D foot scans to create a shoe that matches the anatomy of a woman’s foot.  “For years, athletes and trainers requested basketball shoes after seeing the benefits of barefoot training off the court,” says John Wadley, Xero Shoes VP of Product Development and a longtime basketball player. “Xero Shoes is not just stepping into the world of basketball, we are making a bold statement to evolve the sport by embracing footwear that enhances natural movement. Our goal is to give players more healthy games in a season and more seasons in a career.” Xero Shoes X1 Mid and X1 Low Basketball Shoe X1 Mid MSRP: $170 X1 Low MSRP: $160 Colorways: White, Black, Sunny Lime Men Sizes: 7-13, 14, 15, 16, 17 Women Sizes: 5-12, 13, 14 Weight (each shoe): 11.2 oz (men’s size 9), 9.8 oz (women’s size 7) Launch Date: March 26, 2025 Updates on Xero Shoes’ X1 release and more info is available at xeroshoes.com/basketball. ### MEDIA CONTACT Alexa Lampasona Xero Shoes PR Director alexa@xeroshoes.com  

New footwear sponsor brings natural performance and comfort to training and fitnessBroomfield, CO (June 18, 2024) – As the world of fitness training continues to evolve, so does overall understanding of footwear’s impact on performance and natural movement. It’s with this at the forefront that today, Xero Shoes announced a new relationship with Life Time, the nation’s premier healthy lifestyle brand as the official barefoot/minimalist footwear of its Dynamic Personal Training and Alpha Signature Group Training programs.This new partnership introduces Xero Shoes’ natural comfort and performance to Life Time’s team of more than 3,500 Dynamic Personal Trainers and Alpha Coaches with the goal of inspiring and educating Life Time members on the benefits of minimalist shoes as part of their training programs and classes.Xero Shoes are crafted to mimic a natural, barefoot experience during workouts, designed with wider, foot-shaped​ toe boxes and zero-drop, flexible soles. According to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program.“We’re thrilled that Life Time recognized how Xero Shoes can help their team of Dynamic Personal Trainers, Coaches and members perform better and experience the benefits of natural movement both in and out of the gym,” says Xero Shoes Co-Founder Steven Sashen. “Life Time and Xero Shoes are bringing our shared communities together and, emphasizing positivity, health, and life-changing footwear.”As part of the relationship, Life Time members will have the opportunity to participate in events at select clubs to test a variety of Xero Shoes styles to understand the benefits and differences these shoes may provide for their desired goals. These events will showcase the shoes' unique features and educate attendees on the advantages of embracing natural movement in their fitness routines.“Given the expertise and experience of our Dynamic Personal Trainers, they recognize the benefits of training in a minimal shoe, and we couldn’t be more excited to work with the best in category, Xero Shoes, as trainers and to share with our clients,” said Ryan Sonnenburg, Vice President of Personal Training at Life Time. “We can’t wait to see how our clients increase their own performance and output as they incorporate Xero into their routines.”Details of the agreement were not disclosed. For more information on Life Time personal training programs and Alpha Signature Group Training programs, visit www.lifetime.life.# # #About Xero ShoesBorn in Boulder, Colorado, in 2009, Xero Shoes continues to revolutionize the footwear industry by offering innovative barefoot shoes, boots, and sandals. Crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. From mountain trails to urban jungles, Xero Shoes help you... Live Life Feet First™. ​For more information, visit www.xeroshoes.com or follow @xeroshoes.About Life Time®Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 39,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.

Denver, CO (May 14, 2024)—Xero Shoes announced its first NBA athlete partnership with Denver Nuggets shooting guard Justin Holiday, who will wear a custom-designed barefoot/minimalist basketball shoe during Tuesday’s Nuggets versus Minnesota Timberwolves NBA Playoffs game. “After years of working out off-court barefooted, I felt the first-hand benefits of allowing my feet to move in their natural state and wanted to maximize the benefits of barefoot movement,” said Holiday. “I love wearing the Xero Shoes basketball shoes because I feel more explosive and more efficient in my movements. These minimalist shoes make me feel better when pivoting, cutting, and jumping because I’m closer to the court. Now I wear Xero Shoes every day for training, lifting, and wearing casually.”In addition to months of training and performance testing his custom-designed basketball shoe, Holiday completes regular barefoot training, which gives his feet the ground feedback that is more noticeable than when you wear traditional shoes. The Xero Shoes' product development team collaborated with basketball athletes (including Holiday), trainers, and other experts to design and test a minimalist basketball shoe. The shoe has a lower stack height (including rubber, midsole foam, and sockliner) that maximizes performance and comfort, while also being lighter weight than conventional basketball shoes. Holiday also has a unique shoe size that is narrower than average and always poses a challenge, so Xero Shoes catered the fit in his custom-made shoe.The Xero Shoes’ basketball shoe features the brand’s iconic natural footwear DNA: a wider foot-shaped toe box designed for stability and big toe engagement, and a zero-drop heel for efficiency. A key component of the shoe is a protective foam that retains a lightweight, low-profile design. For a secure fit and lockdown, the shoe features a Velcro strap and a heel capture for on-court dynamic movement. A moisture-wicking and abrasion-resistant liner keeps athletes’ feet cool and comfortable. A multi-layer monofilament mesh material rounds out the design. It gives a sleek and modern look while being lightweight, flexible, and breathable without sacrificing durability.Adds Xero Shoes Co-Founder Steven Sashen, “We are confident in the design philosophy of this shoe and our goal is to give players more games in a season and more seasons in a career. We’re proud that Justin is the first player to realize and demonstrate what Xero Shoes can bring to the NBA.”“Throughout the process we’ve received countless wear test reports that the shoe enables basketball athletes to get closer to the court, allowing for quick direction changes,” said John Wadley, VP of Product Development and a lifelong basketball player. “We feel weight is currently undervalued in the sport, so this shoe construction focuses on lightweight materials that pack a powerful punch. The shoe’s signature zero-drop platform and wide toe box optimizes stability and power by fostering toe splay for improved balance and stability.”For more information, visit https://xeroshoes.com/basketball/.###About Xero Shoes: Xero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand’s goal is to offer comfortable and natural footwear, enabling people to “Live Life Feet First”. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia.Media Contact for Interviews, Assets and Additional Info: Alexa LampasonaGlobal PR DirectorAlexa@xeroshoes.com