The Xero Press

Xero Shoes Launches Newest Footwear on November 16 

Xero Shoes Launches Newest Footwear on November 16 Five New Performance and Casual Shoes Bring Natural Movement to Any Activity(Broomfield, CO) November 16, 2022 – Whether you’re running on trails or roads, working out at the gym, or just handling daily errands, your feet are meant to do what’s natural – bend, flex, move, and feel. Since 2009, Xero Shoes has dominated the natural footwear category and their line expands with five new radically lightweight, performance, and casual products. The new lineup includes the Forza Runner, a sleek road running shoe; Forza Trainer, a power and stability workout shoe; Mesa Trail II, an upgraded lightweight trail running shoe; Prio Suede, a men’s casual shoe; and the Denver Leather, a men’s leather boot. Each of these products features a wider, foot-shaped toe box, a low-to-the-ground profile for balance and agility, a flexible design for natural movement, and a patented FeelTrue® sole backed with a 5,000-mile sole warranty.High-Res Images available HERE.  Forza Runner - Sleek Speed Runner ($129.99) The lightweight Forza Runner combines performance and versatility in a super lightweight, running shoe that’s only 7.2oz (M9) / 6.4oz (W7). The bootie construction design makes this shoe feel like one with your foot, featuring a sock-like, breathable, knit mesh upper. Just as capable on a run with its versatile, road-gripping tread pattern, the Forza Runner is designed with eye-catching colors that will make you want to show off the sleek style even when you’re not running. Forza Trainer – Power and Stability Shoe ($129.99) Power and stability start by connecting your feet to the ground, and the Forza Trainer was specifically designed to give you that connection with an instep strap that locks down your foot securely and holds the laces in place. The bootie-style construction and silky smooth lining make workouts more comfortable than ever while making the shoe look stylish enough to tackle whatever the day takes you. Mesa Trail II – Lightweight Trail Runner ($119.99) Thousands of Xero Shoes customers loved the bestselling Mesa Trail's combination of lightweight comfort and trail-gripping security. The Mesa Trail II improves on that with more rugged, durable, and protective welded components, like a durable toe cap and sidewall welding to prevent dirt from getting in your shoes. This lightweight trail runner is only 8.2oz (M9)/6.4oz (W7) and features a breathable mesh upper and moisture-wicking lining. Prio Suede – “Do Everything” Stylish Shoe in Suede ($109.99) Taking athleisure to a new level, Xero put a smooth suede upper on the best-selling “do-everything” Prio. This retro-inspired design will take you from the office to a night out, providing comfort with the wider, foot-shaped toe box, non-elevated heel, and flexible FeelTrue® rubber sole that’s backed with our 5,000 mile sole warranty.  Denver Leather – Cold and Wet Weather Men’s Boot ($139.99) When it's a cold and damp day, the rugged, leather Denver Leather features a water-repellant full-grain leather upper, flannel lining, heat-reflective insole, and grippy lugged treads, you may wish that warm weather never comes. Xero Shoes’ made a leather version of our best-selling men's boot, the Denver, and kept it lightweight at only 11.6oz (M9) thanks to its barefoot-friendly design.###

WIRED Features Xero Shoes' Denver Leather in the Gift Guide

WIRED recently listed their "Wish List 2022" for the holidays, and Xero Shoes' Denver Hemp and Denver Leather made it on the list as one of the best gifts to buy.

Muscle & Health Says Xero Shoes' Alpine is Best for Winter

Xero Shoes Alpine Snow Boot "keeps the wet out" while remaining lightweight and grippy, as Muscle And Health states, in their Dressed to Descend article. And if you don't have the print edition, you can check out the Alpine and other gear in their article, Dressed to Descend. Search our full selection of barefoot winter boots, or find our best sellers below: MORE WINTER BOOTS FROM XERO SHOES Mika BUY HERE Xcursion Fusion BUY HERE Ashland BUY HERE Tari BUY HERE Denver Leather BUY HERE Gracie BUY HERE

VeryWell Fit Names Xero Shoes' Mesa Trail the Best Zero-Drop Shoe for Women

VeryWell Fit names the 10 Best Zero Drop Running Shoes of 2022, and after extensive testing and reviews, Xero Shoes' Mesa Trail comes out on top as the best women's overall!For those who loved the original Mesa Trail, we now have the Mesa Trail II, featuring an updated design that boasts a thinner, stronger, more protective, durable toe cap and sidewall welding.

SGB Media Interviews Xero Founders Steven and Lena

BIG things are happening at Xero Shoes and SGB Media caught up with our founders, Steven Sashen and Lena Phoenix, to learn more about how Xero Shoes got its start, how our product lineup has evolved, and what new products are on the horizon.Read the full EXEC Q&A. 

Starter Story: Xero Shoes Hit $33.6M In Net Sales in 2021

Several years ago, our founder/CEO Steven Sashen was interviewed on Starter Story. Recently, he provided an update: Xero Shoes Update: In 2021, We Hit $33.6M In Net SalesWe’re seeing more and more highly visible personalities – athletes, celebrities, etc. – discover the comfort, benefits, and fun of Xero Shoes. And we’re seeing continued adoption of our products in retail all around the world. 

Gear Patrol's Best Barefoot Running Shoes: Xero Shoes' HFS and Genesis

Gear Patrol rounded up their best minimal running shoes, and Xero Shoes' HFS road running shoe and the Genesis sandal made the list!  Read the article:Leap Into Minimalism With the Best Barefoot Running ShoesAuthor Ben Emminger says of the HFS, "While I definitely admired the breathability baked into the mesh construction, I also appreciated how these barefoot running shoes resembled the fit of my go-to traditional road shoes. This made getting back into the barefoot discipline more appealing, sort of a bridge between the two."For the Genesis, known as the best barefoot running sandal, it's as close to the ground as you can get! 

John Wadley Joins Xero Shoes from Altra as VP of Product Development

Broomfield, CO (October 18, 2022) – Xero Shoes, a leading provider of natural movement footwear, welcomes John Wadley as the VP of Product Development. He comes to Xero Shoes from VF Corp.’s Altra brand, where he was Director of Product Innovation and Sustainability.Wadley will lead Xero Shoes’ product development staff, liaising with Product Design, Product Management and Operational counterparts to continue innovating the brand’s growing line of barefoot-inspired footwear. He brings extensive knowledge and experience in performance running, trail running, and hiking shoe construction,  which will build on Xero Shoes’ mission of providing life-changing footwear based on “foot first” designs.“Xero Shoes is growing at an impressive rate, and I’m excited to inject fresh, innovative ideas and solutions to capture new and retain existing customers who love natural movement,” says Wadley. “The brand has so much potential and I’m looking forward to using my expertise in product development and innovation to elevate their classic and new footwear styles.”Prior to Xero Shoes, Wadley played an instrumental role in fueling Altra’s hyper growth over the past 10 years, in roles as Senior Footwear Developer, and during the brand’s new ownership under VF Corp. as Director of Product Development, and most recently his aforementioned role as Director of Product.“We’re excited to welcome John to Xero Shoes where he will be a great addition to the Product Creation team,” says Dennis Driscoll, Chief Product Officer. “He brings a ‘can do’ spirit and has experience successfully navigating the type of rapid growth Xero Shoes has been experiencing.”###About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally and “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021. The brand features a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity. Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary.

Footwear Plus Asks: How is Xero Shoes Defining Comfort?

Footwear Plus surveyed top footwear brands about how they define comfort to meet customer needs. Xero Shoes' CEO Steven Sashen speaks up about how our brand stands apart by designing comfortable footwear with a foot-shaped design and a low-to-the-ground feel.They ask, what’s new for next spring? One aspect of comfort is light weight, and our new casual and hiking boots are going to be a gamechanger.Check out the article: Defining Comfort.

USA Today Recommends Xero Shoes' HFS for Autumn Activewear

MindBodyGreen Says Xero Shoes' Prio is the Best Running Shoe for Wide Feet

If you have wide feet, you know that you need a shoe that allows your foot to bend and flex naturally and your toes to spread out. The good news is, all of Xero Shoes feature a wide, foot-shaped design and wide toe box.MindBodyGreen recommends the best minimalist running shoe for wide feet is Xero Shoes' Prio. The shoe is also super light and provides a barefoot feel while protecting your feet.Read the article: The 10 Best Running Shoes For Wide Feet of 2022, From A Certified Personal Trainer 

Oprah Daily's Podiatrist-Recommended Xero Shoes

When you're looking for a shoe that's good for your feet, you turn to a podiatrist. One of our favorites is Dr. Ray McClanahan, who recommends Xero Shoes' Kelso court-style sneaker as a great shoe for bunions."This shoe checks all the boxes of a good foot-shaped design and has a minimal padding from a removable insert.Read the article 12 Best Podiatrist-Recommended Shoes for Bunions