The Xero Press

NBA and WNBA Athletes and Performance Trainers Partner with the Brand (Broomfield, CO) March 6, 2025 – Xero Shoes reveals the X1, a barefoot basketball shoe worn in the NBA and WNBA. Designed with input from players and trainers and rooted in barefoot principles, the X1 will launch to consumers on March 26, 2025. The brand aims to redefine basketball footwear with an innovative “foot-forward” lightweight design to maximize performance and comfort.  Power forward Isaiah Stewart is the latest NBA athlete to sign with Xero Shoes and wear the X1 on the court this season. "I feel like I’m gaining a lot by switching from a standard basketball shoe,” said Stewart. “I feel very grounded. I play with a lot of force, strength and power, and the Xero Shoes X1 allow me to function as the human body should." The groundbreaking X1 shoe debuted in the NBA Playoffs in May 2024 on shooting guard Justin Holiday. WNBA center Temi Fagbenle will continue to wear the X1 during her 2025 season. Basketball trainers, Mike Guevara and Felix Flores, who train several NBA athletes with a focus on foot strength, have partnered with the brand to help players transition to, and get the most value from, the X1. “I’ve been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible!” says Fagbenle. The X1 brings the brand’s iconic natural movement DNA to the court: a foot-shaped toe box for balance and stability, a low-to-the-court design for quick cuts and pivots, and a zero-drop heel for a powerful push-off. The X1’s minimal design is lightweight for more energy throughout the game. The women’s-specific version of the X1 used data from thousands of 3D foot scans to create a shoe that matches the anatomy of a woman’s foot.  “For years, athletes and trainers requested basketball shoes after seeing the benefits of barefoot training off the court,” says John Wadley, Xero Shoes VP of Product Development and a longtime basketball player. “Xero Shoes is not just stepping into the world of basketball, we are making a bold statement to evolve the sport by embracing footwear that enhances natural movement. Our goal is to give players more healthy games in a season and more seasons in a career.” Xero Shoes X1 Mid and X1 Low Basketball Shoe X1 Mid MSRP: $170 X1 Low MSRP: $160 Colorways: White, Black, Sunny Lime Men Sizes: 7-13, 14, 15, 16, 17 Women Sizes: 5-12, 13, 14 Weight (each shoe): 11.2 oz (men’s size 9), 9.8 oz (women’s size 7) Launch Date: March 26, 2025 Updates on Xero Shoes’ X1 release and more info is available at xeroshoes.com/basketball. ### MEDIA CONTACT Alexa Lampasona Xero Shoes PR Director alexa@xeroshoes.com  

Media are constantly looking for the best workout shoes and spend months testing in the gym, at Boot Camp, and at CrossFit. Xero Shoes' workout shoes like the Prio Neo, Forza Trainer and Prio provide natural comfort for maximum performance, while feeling lightweight and breathable. Check out the list below of media's top-rated, best Xero Shoes workout shoes. Prio Neo CNN Underscored: Best Weightlifting Shoes “These are great for lifting and training on the gym floor — and for everyday use,” says Lauren Martin, a certified group fitness instructor in Colorado. Read More Men's Journal: Best Workout Shoes "Minimalist shoes aim to give users the most ‘barefoot’ experience possible without actually being barefoot. Xero is one of the more popular minimalist brands, and the Prio Neo is the brand’s most versatile shoe." Read More Livestrong: Best Barefoot Lifting Shoes "An evolution of the popular Prio, these barefoot lifting shoes from Xero Shoes combine gym functionality with athleisure style." Read More Sports Illustrated: Best Shoes for Circuit Training "The Xero Prio Neo is our pick as one of the best “barefoot” choices for circuit training because the shoes have a flexible, but stable, fit that allows full mobility while still supporting you from the bottom up." Read More Forza Trainer HEALTH Best in Fitness Awards 2023 Best Sneakers A favorite of ACE-certified fitness instructor Aimee Nicotera, she said "These help people actually feel the ground and give the toes lots of space." If you are a fan of strength training/weight lifting and CrossFit, these are worth trying... Read More Women's Health Sneaker Awards 2023 Best Weight Lifting Shoes with Added Support Like all Xero barefoot-style shoes, you feel one with the ground thanks to the thin and flat sole. What's more: “The Velcro strap right below the ankle helps me feel extra locked in and stable when strength training,” says Jacqueline Andriakos, Editor in Chief. Read More SELF: Best Weightlifting Shoes "This flat-soled sneaker also features a wide toe box, which should allow your toes to spread and bend freely for more balance." Read More Woman's World: Best Workout Shoes for Women Over 50 “The Prio Neo is a sleek performance training shoe that’s ready for action and all-day comfort,” Maria Pro says. “A moisture-wicking lining keeps your feet cool.“ Read More Prio HuffPost: Best Sneakers for Working Out "If you're looking for a good "barefoot" sneaker, online fitness instructor Bianca Russo recommended seeking brands that explicitly say their designs include a spacious toe box, so that your toes have the space to move and leverage their innate dexterity." Russo's favorite brand of barefoot-feeling shoes for working out and daily wear are from Xero." Read More Barbend: Best Cross-Training Shoes For barefoot enthusiasts, these minimalist workout shoes can be just the ticket thanks to their 0-millimeter heel-to-toe drop, thick and durable upper, and a removable insole that can allow for an even closer ground contact. Read More

New footwear sponsor brings natural performance and comfort to training and fitnessBroomfield, CO (June 18, 2024) – As the world of fitness training continues to evolve, so does overall understanding of footwear’s impact on performance and natural movement. It’s with this at the forefront that today, Xero Shoes announced a new relationship with Life Time, the nation’s premier healthy lifestyle brand as the official barefoot/minimalist footwear of its Dynamic Personal Training and Alpha Signature Group Training programs.This new partnership introduces Xero Shoes’ natural comfort and performance to Life Time’s team of more than 3,500 Dynamic Personal Trainers and Alpha Coaches with the goal of inspiring and educating Life Time members on the benefits of minimalist shoes as part of their training programs and classes.Xero Shoes are crafted to mimic a natural, barefoot experience during workouts, designed with wider, foot-shaped​ toe boxes and zero-drop, flexible soles. According to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program.“We’re thrilled that Life Time recognized how Xero Shoes can help their team of Dynamic Personal Trainers, Coaches and members perform better and experience the benefits of natural movement both in and out of the gym,” says Xero Shoes Co-Founder Steven Sashen. “Life Time and Xero Shoes are bringing our shared communities together and, emphasizing positivity, health, and life-changing footwear.”As part of the relationship, Life Time members will have the opportunity to participate in events at select clubs to test a variety of Xero Shoes styles to understand the benefits and differences these shoes may provide for their desired goals. These events will showcase the shoes' unique features and educate attendees on the advantages of embracing natural movement in their fitness routines.“Given the expertise and experience of our Dynamic Personal Trainers, they recognize the benefits of training in a minimal shoe, and we couldn’t be more excited to work with the best in category, Xero Shoes, as trainers and to share with our clients,” said Ryan Sonnenburg, Vice President of Personal Training at Life Time. “We can’t wait to see how our clients increase their own performance and output as they incorporate Xero into their routines.”Details of the agreement were not disclosed. For more information on Life Time personal training programs and Alpha Signature Group Training programs, visit www.lifetime.life.# # #About Xero ShoesBorn in Boulder, Colorado, in 2009, Xero Shoes continues to revolutionize the footwear industry by offering innovative barefoot shoes, boots, and sandals. Crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. From mountain trails to urban jungles, Xero Shoes help you... Live Life Feet First™. ​For more information, visit www.xeroshoes.com or follow @xeroshoes.About Life Time®Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 39,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.