We’re Hiring!

About the Role

The Digital Graphic Designer at Xero Shoes helps bring our brand purpose—unlocking natural power through movement—to life across digital and global channels. This role, which reports to our Director of Brand Marketing, is primarily focused on creating engaging, performance-driven assets for paid media, email, web, and social platforms, while also supporting print needs to ensure campaign consistency across all touchpoints. Working closely with marketing and ecommerce partners, the Digital Designer adapts seasonal toolkits into channel-ready executions that connect with both our core barefoot community and new audiences worldwide.

Responsibilities

• Design compelling graphics for email campaigns, digital ads, and social content, ensuring consistency with brand identity.
• Develop paid media assets (Meta, TikTok, Google), including GIFs, short-form video, and AI-enhanced creative.
• Translate seasonal toolkits into channel-specific executions: homepage refreshes, landing pages, site banners, and international channel assets.
• Support print design needs such as packaging inserts, retail collateral, wholesale/brand decks, and campaign toolkits for global partners.
• Create animations and motion graphics to enhance storytelling across digital channels.
• Retouch, resize, and optimize assets for consistent use across web, paid, social, and print.
• Stay current on digital and design trends, incorporating AI tools to scale creative output.
• Collaborate with cross-functional teams to deliver high-quality assets on time.

Skills & Experience

• 2–4 years of design experience in consumer-facing brands (ecommerce/DTC preferred).
• Strong portfolio showcasing digital-first creative (paid, social, email) with some print examples.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects/Premiere a plus).
• Familiarity with Figma and openness to AI-powered creative tools.
• Understanding of motion design, GIF creation, and short-form content optimization.
• Collaborative, detail-oriented, and adaptable in a fast-paced environment.

Bonus Points

• Experience designing landing pages, site experiences, or Shopify assets.
• Knowledge of UX/UI principles and performance marketing.
• Interest in wellness, fitness, or lifestyle brands.

Job Type: Full-time, based in Broomfield, CO, reporting to our Director of Brand Marketing

Pay: The annualized salary for this position ranges between $60,000 – $80,000, DOE

This range is an estimate based on potential employee qualifications, operational needs, and other considerations as permitted by Colorado Equal Pay Transparency Rule 4.1.2.  Other rewards may include annual bonuses, short- and long-term incentives, and equity awards.

Benefits Include:

• Medical and dental upon employment
• Additional employee-funded ancillary benefits, such as qualified HSA, or FSA, and Voluntary Life / AD&D, Accidental, Critical Care, etc., are also available if you choose to participate
• 401k eligible after 3 months of employment
• Xero Shoes provided life insurance
• Employee bonus and incentive plans
• Sick and vacation accrual

Please send a letter of interest and your resume to apply@xeroshoes.com with Digital Designer in the subject line.

Xero Shoes is handling our own recruitment. We will not respond to solicitations from recruiters.

Xero Shoes is a performance & lifestyle footwear brand on a mission to help people everywhere experience the freedom and benefits of natural movement. From everyday wear to elite-level athletics, our footwear is designed to enhance performance without sacrificing comfort or connection to the ground.

Are you passionate about health, wellness, and high-performance design? Do you want to make a meaningful impact in people’s lives through innovative footwear? We're looking for a motivated, creative, senior performance footwear designer to join our fast-growing team and contribute to the next generation of natural performance footwear.

About the Role

You’ll help lead the design of performance-forward minimalist footwear that balances natural biomechanics with the demands of high-impact sports. This is a unique opportunity to shape the future of natural performance footwear in categories where minimalism is underrepresented but highly needed. 

You’ll bring deep expertise in performance needs, athlete insights, and footwear construction — while embracing the Xero Shoes DNA: natural fit, natural feel, and natural motion.

Key Responsibilities:

• Lead Footwear Design Projects in Running, Training, and/or Court Sports, from concept to commercialization. 
• Integrate Natural Movement Principles into high-performance designs that support proprioception, flexibility, and lightweight agility. 
• Balance Innovation with Simplicity: Create products that remove unnecessary components while delivering uncompromised performance. 
• Collaborate Across Teams: Work closely with product, development, marketing, and sourcing to bring products to life with quality and efficiency. 
• Conduct User Research & Wear Testing to refine fit, function, and form based on real-world athlete and customer feedback. 
• Champion Sustainability: Seek materials and methods aligned with our environmental values and durability standards 
• Mentor and Guide junior designers

What You Bring: 

• Bachelor’s degree in Industrial Design, Footwear Design, or equivalent. 
• 7+ years of performance footwear design experience, with a portfolio that includes products in Running, Training, or Court / Basketball 
• Strong understanding of biomechanics, deep appreciation for athlete needs, and sport specific footwear needs 
• A design approach that integrates athlete and category insights, and brand principles into a proven market winner. 
• Deep knowledge of footwear materials, tooling design, and upper construction 
• Demonstrated knowledge of last design, outsole/midsole tooling, upper construction, and performance fit systems. 
• Experience working with overseas factories and development teams. 
• Proficiency in 2D and 3D design tools (e.g., Adobe CC, Rhino, Gravity Sketch, Keyshot, etc.). 
• Ability to balance innovation with manufacturability and timelines. 
• Excellent verbal, visual, and written communication skills to clearly present ideas and storytelling to cross-functional partners and leadership.

Bonus Points For: 

• Experience designing for minimalist or barefoot-inspired footwear brands. 
• Passion for movement, whether you're a runner, crossfitter, court athlete, or fitness enthusiast. 
• Working knowledge of sustainable design practices and materials  
• Experience developing off timeline innovation concepts  

Job Type:  Full-time, Hybrid (you must be able to commute to Broomfield 3-4 days per week) 

Based in Broomfield, CO, reporting to our CPO,  

Pay: The annualized salary for this position ranges between $110,000.00 - $130,000.00 DOE This range is an estimate, based on potential employee qualifications, operational needs and other considerations as permitted by Colorado Equal Pay Transparency Rule 4.1.2.  Other rewards may include annual bonuses, short- and long-term incentives, and equity awards. 

Benefits Include: 

• Medical, Dental & Vision upon employment 
• Additional employee funded ancillary benefits, such as: qualified HSA, or FSA, and Voluntary Life / AD&D, Accidental, Critical Care etc. are also available if you choose to participate 
• 401k eligible after 3 months of employment 
• Xero Shoes provided life insurance 
• Employee bonus and incentive plans 
• Sick and vacation accrual 
• A pair of shoes per month 

Well qualified and commutable candidates should submit your cover letter and resume to apply@xeroshoes.com.

Xero Shoes handles all recruiting, recruiters and agencies will not be responded to.