Former Crocs Exec and Avia Co-founder Joins “Barefoot” Start-up Xero Shoes
latest News
Xero Shoes Launches Three New Casual-Style Everyday Shoes, Plus Michelin Hiking Boot and Workout Shoe
Xero Shoes Launches Three New Casual-Style Everyday Shoes, Plus Michelin Hiking Boot and Workout ShoeNew Spring Footwear is 20 Percent Off Through March 14Broomfield, CO (March 1, 2023) – Most consumers associate minimalist footwear with performance shoes. While Xero Shoes’ top sellers include running, hiking, and fitness shoes, their customers’ number one request has been casual style shoes that provide the same lightweight, barefoot inspired, foot-shaped comfort. On March 1, Xero Shoes adds to the brand’s growing lineup of more than 35 shoes with the launch of three casual styles, an ultra-lightweight hiker developed with Michelin soles, and a fitness shoe. The new spring styles will be 20+ percent off during the launch sale from March 1 through March 14. You can view the new footwear at XeroShoes.com/Spring23Sale and in Europe at XeroShoes.eu/Spring23Sale. The Dillon improves an iconic sneaker silhouette for men and women with a wider, foot-shaped design for a natural fit. The Sunrise is a lightweight casual camping and travel slip-on made with a cozy microfiber upper. The Glenn is a men’s classic Oxford silhouette with a nubuck leather upper, made for comfort with a wide toe box for a natural feel. The Scrambler Mid hiking boot features a thin, high-performance Michelin sole with the application of fiberlite technology, offering unparalleled lightness and flexibility for natural motion. The Prio Neo upgrades Xero’s best-selling fitness shoe, the Prio, for a sleeker look. “We’re one of the fastest growing brands in the country thanks to the product recommendations from our customers who say that once they wear shoes that let their feet move and function naturally to feel the world, they don’t want to wear anything else,” says Xero Shoes’ CEO and co-founder, Steven Sashen. “In fact, over half of Xero Shoes customers own more than four pairs of their shoes.”Xero Shoes sets the brand apart with a commitment to natural comfort based on a foot-first design: wider, foot-shaped toe box; a low-to-the-ground profile for balance and agility; a flexible sole construction for natural movement; and a patented FeelTrue® sole backed with a 5,000-mile sole warranty.Adds Sashen, "Our new line has a shoe that will fit anyone’s needs and style, whether you're running errands around town, hitting the trails, or working up a sweat at the gym." Xero Shoes’ Spring/Summer 2023 Footwear Lineup Dillon – Classic Sneaker The Dillon makes an iconic sneaker silhouette more comfortable with Xero DNA including a breathable, vegan-friendly knit upper and roomy, foot-shaped toe box. The new cup sole may look “normal”, but slip it on to discover a flexible sole with fantastic ground feedback.Weight: 9.8 oz, each (M9) / 8 oz, each (W7)MSRP: $99.99 Sunrise – Camp and Travel Slip-on ShoeSlip on the Sunrise when you’re ready to step out of your tent for your morning coffee, or make the trek to your mailbox. The Sunrise is your ultimate travel companion – toss them in your pack, or clip them to your backpack with the integrated heel loop, they’re so lightweight you won’t even notice. The microfiber upper feels silky smooth, and the step-on heel lets you slide into comfort day or night. Weight: 5.6 oz, each (M9) / 5.0 oz, each (W7)MSRP: $69.99 Glenn – Men’s Dress Casual Leather ShoeWith a classic Oxford silhouette and a nubuck, water-repellant leather upper, the Glenn looks and feels great whether you're wearing a suit or a pair of jeans. The wider, foot-shaped toe box means your toes can spread and relax while the flexible, zero-drop sole gives you natural comfort. Weight: 10.2 oz, each (M9)MSRP: $129.99 Scrambler Mid – Ultralight Hiking BootXero Shoes partnered with ‘Soles by Michelin’ to design the Scrambler Mid. The thin fiberlite technology in the Michelin sole consists of a thin fabric, giving the sole unparalleled strength, flexibility and lightness. Rounding out this robust hiking boot are truncated lugs inspired by mountain bike tires, guaranteeing grip and shedding mud on any hiking adventure. Weight: 10.2 oz, each (M9) / 8.0 oz, each (W7)MSRP $169.99 Prio Neo – Performance Training ShoeA performance upgrade to Xero Shoes’ best-selling all-around fitness shoe, the Prio Neo looks sleeker with welded construction and a mesh upper. A moisture-wicking lining keeps you cool, and Xero Shoes’ iconic tensioning system holds your foot securely in place.Weight: 9.6 oz each (M9) / 7.8 oz each (W7)MSRP: $99.99###ABOUT XERO SHOESwww.xeroshoes.comXero Shoes was founded in 2009 by husband and wife co-founders Steven Sashen and Lena Phoenix in a spare bedroom in their house. The company started with a simple “DIY sandal kit”, assembled by Sashen and Phoenix, who appeared on ABC's hit reality-business show, Shark Tank in 2013, where they turned down a $400,000 investment offer. Since then, the brand but has evolved into a complete line of more than 39 casual and performance shoes, boots, and sandals. Xero Shoes designs barefoot-inspired footwear that lets your feet function the way nature intended while giving you the protection and style you’re looking for. The mission is to help people experience the comfort and benefits of natural movement footwear so they can “Live Life Feet First”. Xero Shoes expanded to Europe in November 2021, and has customers ages 2-92 in 97 countries who wear their shoes for every occasion and activity.
Xero Shoes Launches Newest Footwear on November 16
Xero Shoes Launches Newest Footwear on November 16 Five New Performance and Casual Shoes Bring Natural Movement to Any Activity(Broomfield, CO) November 16, 2022 – Whether you’re running on trails or roads, working out at the gym, or just handling daily errands, your feet are meant to do what’s natural – bend, flex, move, and feel. Since 2009, Xero Shoes has dominated the natural footwear category and their line expands with five new radically lightweight, performance, and casual products. The new lineup includes the Forza Runner, a sleek road running shoe; Forza Trainer, a power and stability workout shoe; Mesa Trail II, an upgraded lightweight trail running shoe; Prio Suede, a men’s casual shoe; and the Denver Leather, a men’s leather boot. Each of these products features a wider, foot-shaped toe box, a low-to-the-ground profile for balance and agility, a flexible design for natural movement, and a patented FeelTrue® sole backed with a 5,000-mile sole warranty.High-Res Images available HERE. Forza Runner - Sleek Speed Runner ($129.99) The lightweight Forza Runner combines performance and versatility in a super lightweight, running shoe that’s only 7.2oz (M9) / 6.4oz (W7). The bootie construction design makes this shoe feel like one with your foot, featuring a sock-like, breathable, knit mesh upper. Just as capable on a run with its versatile, road-gripping tread pattern, the Forza Runner is designed with eye-catching colors that will make you want to show off the sleek style even when you’re not running. Forza Trainer – Power and Stability Shoe ($129.99) Power and stability start by connecting your feet to the ground, and the Forza Trainer was specifically designed to give you that connection with an instep strap that locks down your foot securely and holds the laces in place. The bootie-style construction and silky smooth lining make workouts more comfortable than ever while making the shoe look stylish enough to tackle whatever the day takes you. Mesa Trail II – Lightweight Trail Runner ($119.99) Thousands of Xero Shoes customers loved the bestselling Mesa Trail's combination of lightweight comfort and trail-gripping security. The Mesa Trail II improves on that with more rugged, durable, and protective welded components, like a durable toe cap and sidewall welding to prevent dirt from getting in your shoes. This lightweight trail runner is only 8.2oz (M9)/6.4oz (W7) and features a breathable mesh upper and moisture-wicking lining. Prio Suede – “Do Everything” Stylish Shoe in Suede ($109.99) Taking athleisure to a new level, Xero put a smooth suede upper on the best-selling “do-everything” Prio. This retro-inspired design will take you from the office to a night out, providing comfort with the wider, foot-shaped toe box, non-elevated heel, and flexible FeelTrue® rubber sole that’s backed with our 5,000 mile sole warranty. Denver Leather – Cold and Wet Weather Men’s Boot ($139.99) When it's a cold and damp day, the rugged, leather Denver Leather features a water-repellant full-grain leather upper, flannel lining, heat-reflective insole, and grippy lugged treads, you may wish that warm weather never comes. Xero Shoes’ made a leather version of our best-selling men's boot, the Denver, and kept it lightweight at only 11.6oz (M9) thanks to its barefoot-friendly design.###
John Wadley Joins Xero Shoes from Altra as VP of Product Development
Broomfield, CO (October 18, 2022) – Xero Shoes, a leading provider of natural movement footwear, welcomes John Wadley as the VP of Product Development. He comes to Xero Shoes from VF Corp.’s Altra brand, where he was Director of Product Innovation and Sustainability.Wadley will lead Xero Shoes’ product development staff, liaising with Product Design, Product Management and Operational counterparts to continue innovating the brand’s growing line of barefoot-inspired footwear. He brings extensive knowledge and experience in performance running, trail running, and hiking shoe construction, which will build on Xero Shoes’ mission of providing life-changing footwear based on “foot first” designs.“Xero Shoes is growing at an impressive rate, and I’m excited to inject fresh, innovative ideas and solutions to capture new and retain existing customers who love natural movement,” says Wadley. “The brand has so much potential and I’m looking forward to using my expertise in product development and innovation to elevate their classic and new footwear styles.”Prior to Xero Shoes, Wadley played an instrumental role in fueling Altra’s hyper growth over the past 10 years, in roles as Senior Footwear Developer, and during the brand’s new ownership under VF Corp. as Director of Product Development, and most recently his aforementioned role as Director of Product.“We’re excited to welcome John to Xero Shoes where he will be a great addition to the Product Creation team,” says Dennis Driscoll, Chief Product Officer. “He brings a ‘can do’ spirit and has experience successfully navigating the type of rapid growth Xero Shoes has been experiencing.”###About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally and “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021. The brand features a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity. Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary.
Xero Shoes Makes the Inc. 5000 for the Sixth Time, Ranking No. 2,114
(Broomfield, CO) August 16, 2022 – Inc. announced that Feel the World, dba Xero Shoes, is No. 2,114 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. Xero Shoes’ experienced a three-year revenue growth of 282.5 percent.“We're thrilled to be named on the Inc. 5000 for the sixth year in a row, thanks to the hard work from our growing number of employees and the passion from our customers who have discovered the comfort, health benefits, and FUN of Xero Shoes,” says Steven Sashen, CEO and Co-Founder of Xero Shoes. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. During this time, Xero Shoes hired key executives including Shaun Araham, Director of Product Management; Tom Curran, Director of Sales; and Jody Eichler, VP of Digital, who bring an array of experience to propel Xero Shoes’ rapid expansion in both DTC and wholesale businesses sales expansion and support digital and creative marketing efforts. In 2021, the Company grew 46 percent year-over-year, with annual net revenue of $33.6 million. Xero Shoes also launched xeroshoes.eu website to meet the growing demands in the European market.“Despite the economic roadblocks, we’re proud of our company’s continued growth and ability to rise above multiple challenges as we provide our customers with innovative footwear that changes lives,” says Lena Phoenix, President and Co-Founder of Xero Shoes.###About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally so they can “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes out of necessity after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021 and now has a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity. Xero Shoes is the footwear partner for two USA National Teams - USA Artistic Swimming and USA Archery. Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary.
Xero Shoes Expands Executive Team with Industry Veterans to Drive Rapid Expansion
Shaun Aharam, Tom Curran, and Jody Eichler bring decades of experience in product management, sales, and digital marketing to top-performing minimal shoe company Broomfield, CO (July 7, 2022) – Xero Shoes, a leading provider of natural movement footwear, announces the hiring of three seasoned industry professionals to join the Company’s leadership team. Shaun Aharam, Director of Product Management; Tom Curran, Director of Sales; and Jody Eichler, VP of Digital bring an array of experience to propel Xero Shoes’ rapid sales expansion and support digital and creative marketing efforts. “We're thrilled to have people with this level of talent joining our team and accelerating our growth,” says Steven Sashen, CEO of Xero Shoes. “With their combined sales, marketing, and creative expertise, we look forward to helping more people discover the comfort, health benefits, and FUN of Xero Shoes.”Shaun Aharam is a curious creative with a background as a Creative Director and Product Designer for Khul, Nautica, Oscar de la Renta, Ralph Lauren, Target Corporation, and The North Face. At Xero Shoes, he joins as Director of Product Management, where he will lead product design and development. “I have a passion for design and storytelling, and this mindset allows me to ground the product in practicality and purpose, with the intention to always create something new,” says Aharam. “My position with Xero Shoes allows me to align my personal passions of wellness and fitness with decades of industry experience.”Tom Curran joins Xero Shoes as the Director of Sales and will oversee Xero Shoes’ rapid expansion in the U.S. wholesale channel and international marketplace. Tom built up an impressive sales portfolio at Newton Running, where he grew into the role of VP of Sales at Newton Running.“I’ve been involved in the natural footwear industry for more than 12 years, and with Xero Shoes continually expanding their lifestyle and performance footwear, I look forward to pursuing new avenues for sales and distribution,” says Curran. “We’ve seen the adoption of minimalist footwear grow and I’m looking forward to developing strong retail and distribution partnerships.”Jody Eichler, Xero Shoes’ new VP of Digital brings more than 20 years of experience in digital marketing where she’s led interactive, full-scale B2B and B2C campaigns. She’s a pioneer in the SEO field and her marketing tactics have improved campaigns and led to increased sales leads.“Now more than ever, digital marketing is pivotal to scaling a successful brand,” says Eichler. “We already have a loyal fan base of repeat customers that really love their Xero Shoes and interact with us through the web, email, and social media. I’m eager to help amplify Xero Shoes’ strategic marketing efforts with next-level, digitally connected brand interactions and customer-centric marketing journeys.”Xero Shoes plans to make more strategic hires over the next year to meet customer demand and industry growth in the minimalist footwear industry. In 2021, the Company grew 45% year-over-year, with annual net revenue of $33.5 million.###About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally so they can “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes out of necessity after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021 and now has a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity. Xero Shoes is the footwear partner for two USA National Teams - USA Artistic Swimming and USA Archery. Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary.
Xero Shoes ranks #39 on Inc. Magazine’s List of the Rocky Mountain Region’s Fastest-Growing Private Companies
With 5 years on the national Inc. 5000 list of fastest growing companies in America, Feel The World, Inc. (dba Xero Shoes) adds another feather in its cap, ranking #39 for fastest growing private companies in the Rocky Mountain region.Co-founders Steven Sashen and Lena Phoenix say, "We are SO grateful to our customers and employees who've helped Xero Shoes not only grow at this rate, year after year, but who've discovered the benefits, comfort, and FUN you experience when you get out of 'normal' shoes and Live Life Feet First!See more about the Rocky Mountain region's fastest growing companies here > https://www.inc.com/regionals/rocky-mountainAnd check out Xero Shoes' profile at https://www.inc.com/profile/xero-shoesSteven and Lena love to show what the company looked like at the beginning, back in late 2009, in this artist's rendering:Sashen points out, "This is not totally accurate... we only had 2 cats."But the company did start on the floor of a corner of a spare bedroom, making DIY barefoot running sandal kits that quickly sold to customers in more than 90 countries.Things have changed quite a bit since then (no more cats :-( ) ... Xero Shoes still sells the do-it-yourself sandals, but the product line now includes casual and performance shoes, boots, and sandals that people wear for almost every imaginable activity, from a stroll on the beach to climbing Kilimanjaro, to running ultra marathons, to a night on the town, or a day on your feet at work.
Local Company Xero Shoes Donates Funds to Marshall Fire Recovery
Denver-Based Footwear Brand Offers Support to Those Struggling in the Aftermath of the Deadly Boulder County FiresBroomfield, CO (February 15, 2022) – Xero Shoes, a Colorado-based footwear manufacturer, has made a $20,000 donation to the Marshall Fire Recovery in support of the Boulder County community and the many who tragically lost their homes over the holidays. With more than 1,000 homes lost and nearly 10,000 people displaced, Xero Shoes hopes the funds can help recover from the devastating impact on local families. Additionally, Xero Shoes will also be taking applications from victims to receive a special 50 percent discount off a pair of Xero Shoes.“Xero Shoes’ donation will provide health, hope and a ‘home away from home’ for those who are getting back on their feet,” said CEO Steven Sashen. As a local to Boulder, and with nearby Denver the hometown of the Xero Shoes’ headquarters, the team is stepping up to serve others. “Throughout this devastating time, our team is working with local organizations to help those who lost everything in this fire. We depend on our community, and without the help of local companies like Xero Shoes, we would not be able to provide the love and support these families need each day.”Those who are interested in applying for a discounted pair of shoes can visit: https://xeroshoes.com/pages/were-you-affected-by-the-marshall-fire/ The Marshall Fire Recovery with the Boulder County Wildlife Fund has assisted victims by offering a range of access to services including property loss and filing claims for assistance, financial and food assistance, mental health supports, transportation, and more.To learn more about Xero Shoes and its corporate philanthropy initiatives, please visit https://xeroshoes.com/.###About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is helping people rediscover the comfort, fun, and benefits of natural movement so they can “Live Life Feet First”. Their goal is to get people out of thick, padded, motion-controlled shoes and into natural, barefoot-inspired footwear with their patented FeelTrue® soles. Xero Shoes was born out of necessity when its co-founder and CEO, Steven Sashen, discovered barefoot running as a solution to his constant running-induced injuries. Now a Masters All-American sprinter, Steven immediately recognized the value of natural movement and was determined to share that with the world. Xero Shoes launched in December 2009 and now has customers ages 1 to 92 in 97 countries who wear their shoes, sandals, and boots for all kinds of activities.
Our Life Logs, Xero Shoes and Animoto Announce: Remember My Story - Video Diaries from the COVID-19 Pandemic
(September 22, 2021) - Our Life Logs, an international story project sharing true-life journeys of resilience from around the globe, has partnered with Xero Shoes and Animoto for an inspired story-telling initiative. Together they will launch the Our Life Logs video library with Remember My Story: Video Diaries from the COVID-19 Pandemic, inviting the public to share their own inspiring stories from this unprecedented time. Our Life Logs believes that humans have the strength and power to overcome adversity in unique and wonderful ways. Xero Shoes’ line of barefoot running-inspired shoes encourages natural movement, helping people to feel more fun and freedom in their lives - something everyone has been longing for during the isolating COVID lockdown. Watch the project video here.Remember My Story will encompass a wide range of pandemic related stories told in the form of Video Diaries: a first responder or other essential worker at the frontlines, a parent with children learning remotely, someone who has lost a job or loved one, a student handling major changes or anything else - all stories are welcome. These stories will showcase the power of the human spirit to persevere through incredible circumstances, creating empathy and connectivity to support everyone living through these transformational times. These stories will be enshrined in COVID history. As a way to support the creators, the first 100 video diaries accepted into the archive will each receive a $100 grant, and the first 50 will also receive a $50 Xero Shoes gift certificate. To read all the details, the submission guidelines and rules, visit the microsite here: www.ourlifelogs.com/rms Remember My Story is also presented in partnership with Animoto, a video editing platform that makes it easy for anyone to create powerful and professional video, no experience required. Animoto is offering a free month of Animoto Professional to Remember My Story video creators for a limited time - just email hello@blueloopllc.com with the subject line ANIMOTO to receive the promo code with more details.Kent Savage, Founder of Our Life Logs shares, "We all feel more connected when we hear stories from others who have overcome challenges similar to our own. That's the foundation of Our Life Logs - sharing our triumphs with others can uplift us in times of adversity and bring hope at a time when we can all use some positivity and good news. Since he shared his story with us in 2020, Xero founder Steve Sashen has been a source of inspiration to all of us. We're proud to be adding video to our collection, and to partner with Xero Shoes to bring even more impactful stories to the world during a time when so many of us have felt disconnected."In 2020, Xero Shoes CEO and co-founder Steven Sashen shared his story with Our Life Logs, called ‘No really, can you run in those?’ (Our Life Log #498), chronicling the twists and turns his life had taken before he found the inspiration to start Xero Shoes. You can read Steven’s story here. “Xero Shoes was inspired by the best-selling book, Born to Run, about how the Tarahumara Indians in Mexico run pain- and injury-free without traditional footwear. That sparked a worldwide movement in barefoot running. We know the power of storytelling and we're thrilled to partner with Our Life Logs to amplify personal stories of resilience and triumph from all walks of life," says Steven. "Just as the COVID-19 pandemic changed many people's lives, Xero Shoes is excited to give a voice for people to share their experiences with Our Life Logs' video diaries."Xero Shoes also donates a portion of their proceeds from their DIY Sandal Kit to the Tarahumara Children’s Hospital Fund. The Indigenous people of the Copper Canyon in Mexico, the Tarahumara have been suffering under drought, food shortages, lack of access to health care, and other challenges. We’ll be sharing a story from the Tarahumara community as part of this project, in the coming weeks.# # # #About Our Life LogsOur Life Logs® started in the summer of 2017 in Mason, Ohio, with the goal of collecting inspiring stories from people of all different backgrounds. Since then, they have shared almost 600 stories from over 50 countries around the world. Struggle is universal, and Our Life Logs believes that when people share their journeys of overcoming the adversity in their lives, they have the opportunity to inspire and comfort everyone else as we all navigate to our own destinations.About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance, and casual footwear built with a “foot-first design”. The company understands your foot is the foundation of human movement and the company's mission is helping people re-discover the fun and benefits of natural movement so they can “Live Life Feet First™”. Co-founder and CEO, Steven Sashen, created Xero Shoes after discovering that running naturally, without traditional footwear, resolved his constant running injuries and helped him become a Masters All-American sprinter. Xero Shoes has thousands of customers ages 1 to 92 in 97 countries who enjoy their products for almost every imaginable activity. Xero Shoes appeared on ABC’s hit reality-business show, Shark Tank, has made five consecutive appearances on the Inc. 5000, and is the official footwear supplier of USA Artistic Swimming and USA Archery teams
Xero Shoes Makes the Inc. 5000 for the FIFTH Consecutive Time
Colorado-Based Xero Shoes Tops Inc. 5000 for the Fifth Year in a RowInc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000Broomfield, CO (August 17, 2021) – Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fifth year in a row that Xero Shoes makes the listing, as the company has grown by 316 percent over three years, from 2017 to 2020, and added 20 jobs.Says co-founder and CEO, Steven Sashen, “Given how challenging the last few years have been, we’re grateful that both our incredible team and passionate customers have allowed us to continue growing at this rapid rate.”Xero Shoes has been a recipient of several other 2021 awards: Sashen was named on the 2021 Titan 100 list featuring Colorado’s top 100 CEOs and C-level executives. Xero Shoes ranks number three in BizWest’s Mercury 100 and number 11 on Colorado Biz Magazine’s Top 100 WomenOwned Companies. Xero Shoes is the official footwear sponsor of the USA Olympic Artistic Swimming Team and USA Olympic Archery Team.Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Xero Shoes in particular has overcome supply chain challenges while still growing their revenue by 88 percent in 2020.“Being named to the Inc. 5000 demonstrates our team’s resilience and commitment to provide the best customer experience to our community,” said Lena Phoenix, Co-Founder and CFO of Xero Shoes. Among the companies named by Inc. 5000, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000.About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is helping people rediscover the comfort, fun, and benefits of natural movement so they can “Live Life Feet First”. Their goal is to get people out of thick, padded, motion-controlled shoes and into natural, barefoot-inspired footwear with their patented FeelTrue® soles. Xero Shoes was born out of necessity when its co-founder and CEO, Steven Sashen, discovered barefoot running as a solution to his constant running-induced injuries. Now a Masters All-American sprinter, Steven immediately recognized the value of natural movement and was determined to share that with the world. Xero Shoes launched in December 2009 and now has customers ages 1 to 92 in 97 countries who wear their shoes, sandals, and boots for all kinds of activities.
USA Artistic Swimming Announces Partnership with Xero Shoes
COLORADO SPRINGS, CO – (July 8, 2020) - USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes with innovative shoes that match the team’s style in the water.“They are not your conventional shoe, and we are not your conventional sport,” said USA Artistic Swimming CEO, Adam Andrasko. “We both embrace what is special about ourselves and use it in a positive way.”Established 41 years ago, USA Artistic Swimming officially rebranded from USA Synchronized Swimming in March. Artistic swimming is a women's Olympic discipline that combines technical perfection, synchronisation, choreography, artistry and expressive power. Athletes wear beautifully decorated swimsuits and waterproof make-up. They often perform choreography and use music that is unique to their heritage, creating a rich and distinctive spectacle.Xero Shoes’ lightweight footwear prides itself on minimalism and natural movement. Xero Shoes have sold hundreds of thousands of shoes, boots, and sandals to customers in 97 countries, ages 2-92, and will now be worn by the USA Artistic Swimming Senior National Team at every international competition."We're so excited that USAAS asked us to support their incredible athletes and coaches,” said Steven Sashen, Xero Shoes CEO. “We are looking forward to having lots of fun together and helping the team reach their goals, feet first."About USA Artistic Swimming USA Artistic Swimming [USAAS] was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic Committee and FINA (Federation International de Natation Amateur) — the international governing federation. USAAS organizes, participates in, and promotes a variety of competitive events each year. These events begin at the local leveland continue in the following categories: Age Group (12-19), Junior (15-18), Senior and Masters (20+). https://www.teamusa.org/USA-Artistic-SwimmingAbout Xero Shoes Feel The World, Inc. (dba Xero Shoes) of Broomfield, CO, manufactures Xero Shoes®, addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement with a layer of protection and comfort. FTWI launched in December 2009 and now has customers ages 2 to 92, in 97 countries who wear Xero Shoes for walking, hiking, yoga and gym-going, CrossFit, kayaking, rafting, paddle boarding, jogging, and even running hundred-mile ultra marathons.
Xero Shoes Closes $2.3M Deal with JPMorgan Chase
(Broomfield,CO) September 17, 2018– Xero Shoes just announced the successful completion of a $2.318M debt transaction with JPMorgan Chase Bank.Xero Shoes plans to use this debt capital to support their already rapid growth, increase their product line and marketing efforts, and refinance existing debt.Inc. Magazine reports that Xero Shoes has a 3-year growth of 617%, with 2017 sales of $5.53M. Xero Shoes co-founder and CFO, Lena Phoenix, adds, “We expect that 2018 will again show the rapid growth we’ve seen in the last three years.”Xero Shoes manufactures addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable, Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement plus a layer of protection and comfort. Customers ages 2 to 92, in 97 countries wear Xero Shoes for walking, hiking, yoga and gym-going, kayaking, rafting, paddleboarding, jogging, and even running hundred-mile ultramarathons.Says CEO and co-founder, Steven Sashen, “We’re thrilled that Chase’s support will help us spread our movement movement around the world, one foot at a time.”This year, Xero Shoes was #818 in the Inc. 5000 (up from #1753 last year), was named one of the 50 Colorado Companies to Watch, was recognized as one of the top 100 Women Owned companies in Colorado, and was a Biz West Mercury 100 winner for the third time in 3 progressively higher revenue categories.
For the 2nd Time, Xero Shoes Appears on the Inc. 5000 With Three-Year Revenue Growth of 617%
(Broomfield, CO) August 15, 2018 – Inc. magazine today revealed that Xero Shoes is No. 818 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies, thanks to 3-year revenue growth of 617% and 2017 revenue of $5.53M. Xero Shoes was ranked #1753 on last year’s Inc. 5000 list. Fewer than 1-in-3 companies make the Inc. 5000 more than one time.Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.This year, Xero Shoes received three other business honors: one of the 50 Colorado Companies to Watch, one of the top 100 Women-Owned companies in Colorado, and a Biz West Mercury 100 winner for the third time in 3 progressively higher revenue categories.Says CEO and co-founder, Steven Sashen, “We are, of course, honored to receive these awards. But, more, we’re grateful to the hundreds of thousands of people around the world who have put Xero Shoes on their feet, experienced the fun and benefits of natural movement, and are living life feet first.”###ABOUT:Feel The World, Inc. (dba Xero Shoes) of Broomfield, CO, manufactures Xero Shoes®, addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement plus a layer of protection and comfort. FTWI launched in December 2009 and now has customers ages 1 to 91, in 97 countries who wear Xero Shoes for walking, hiking, yoga and gym-going, CrossFit, kayaking, rafting, paddle boarding, jogging, and even running hundred-mile ultra
Find the Shoe That Moves Like You Do.
Take the Quiz
Want to Win a $100 Xero Gift Certificate?
Click Here!Popular Reads
