The Xero Blog

The Truth About America’s #1 Barefoot Shoe Brand

The Truth About America’s #1 Barefoot Shoe Brand

Building a barefoot shoe brand? Are we barking mad?Hidden camera footage. Go behind the scenes at Xero Shoes. WATCH HERE
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Speed Force Eco

The Most Eco-Friendly Shoe Ever Made

Not quite as eco-friendly but still awesome road shoes: Speed Force BUY HERE Prio BUY HERE Forza Runner BUY HERE HFS BUY HERE
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5 Last Minute Fantasy Gifts (and the shoes to go with them)

5 Last Minute Fantasy Gifts (and the shoes to go with them)

I don't need to tell you that 2020 has been unbelievably challenging and stressful.And while I'm a big fan of facing reality head-on, every now and then it's nice to take a mental break and imagine things being better than they are. Sometimes MUCH, MUCH better.So, to give your brain some things to fantasize about, here are some super luxurious last-minute holiday gifts that you can imagine enjoying.Plus, of course, the shoes that perfectly match ;-)The Royal Penthouse Suite, Hotel President Wilson, Geneva, SwitzerlandPrice - $80,000/nightWhen you stay at the royal penthouse suite, you have the eighth floor of the President Wilson Hotel all to yourself. No luxury is spared here — from the living room filled with a grand piano, billiards, and rare book collection, to the bathroom that features Hermès toiletries, and a Jacuzzi overlooking Lake Geneva. In true Swiss fashion, the penthouse also boasts a state-of- the-art security system, with cameras, bulletproof windows, and a panic button.Recommended Shoe -- If you go in the winter you'll want something warm, like the Alpine  (when they're back in stock!), or the Mika or Denver Stuart Hughes Diamond Edition SuitPrice: $892,500Even if you only go outside once a week to get groceries, now you can do it in style in the most expensive suit in the world. Stuart Hughes from Liverpool in the UK and world-famous tailor Richard Jewels from Manchester, teamed up to create just three of these dark grey suits (I hope one of them is your size).Nearly a thousand hours went into making these works of art. It comes with almost five hundred diamonds on the jackets…That’s two hundred and forty carats worth of diamonds right there. This ultimate example of decadent luxury is made from wool, silk, and cashmere.Recommended shoe -- The subtle and comfy leather Hana Graff - Classic Butterfly WatchPrice - $125,000 millionWhat time is it? Time to hire a bodyguard for when you wear this watch!Apparently inspired by the delicate symmetry and poise of a butterfly, this watch is features a kaleidoscope of diamond butterflies that appear to effortlessly float upon an underlying pavé diamond dial (and, no, I don't know what "pavé" is).Powered by a reliable quartz movement and presented on a black satin strap, a miniature dial in the center of the watch face reveals the time (in case you didn't know how a watch worked).Recommended shoe -- Match the bling on your wrist with the Jessie plus the Swarovski Dazzle kit North Island in SeychellesPrice - $11,000/nightWho wouldn't want to quarantine on a private island resort?Well, in this one there are only 11 villas, ensuring that it’s possible to get far, far away from the rest of the world.The Villa North Island is the most exclusive at the resort, Within the villa’s 8,000 square feet there’s a series of wooden decks, a coconut grove, and even a private entrance to a secluded beach.Recommended shoe -- hey, you're at the beach, so Z-Trail, Z-Trek, or Genesis Bugatti CentodieciPrice - $9,000,000When you're making that weekly grocery run, do it FAST and in style. Bugatti’s  only making ten of these luxurious Centodieci and each has found a happy buyer already, so you may only find it used at Carmax.With a 1577-hp quad-turbo W-16, Bugatti has posted a claimed 0-62mph (or just over 0-100kph) acceleration of 2.4 seconds. The Centodieci will have a top speed of 236 mph, or 379 kph – distinctly less than the Chiron, but this hypercar makes up for it with its distinct modern aesthetic.Recommended shoe -- needless to say, the perfect hypercar driving shoe is the Speed Force Got any other fantasy fantasies? Share them below (with the shoes to match!)
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latest News

Treadmill running without a treadmill

Treadmill running without a treadmill

What if you want to run on a treadmill... but can't afford a treadmill?Maybe this is your answer.Give it a try? ;-)

Lose Shoes Now. Ask Me How.

Lose Shoes Now. Ask Me How.

Tired of people asking the same 'ole questions as you walk or run barefoot (or in Xero Shoes)?Well, how 'bout some shirts that do the speaking for you?I've got a series of them planned out...  here's the first two (one "generic" and one Xero). Click on the image to order... Oh, and you can change the shirt style and color if you like! How is "Lose Shoes Now. Ask Me How." the answer?  It's not. But our new slogan (and hashtag) #Feel.Real.Fun. sure is.Your feet are supposed to FEEL.Being bare is REAL.And, most importantly, it's FUN!In fact, if you're not having fun, you're not doing it right. :-)

The World's Fastest Triathlon

The World's Fastest Triathlon

I just did the world's fastest triathlon. A TRUE sprint triathlon.That was #mytri.Share this and let's get more people doing THEIR triathlons.Now let me see yours!

Feet With Built In Support

New Technology in Ankle support, Arch support, Flat Feet and High Arches

Do you need arch support?Ankle support?If so, try the newest product on the market today, YOUR FEET!New and improved for 2022 with built-in arch support and ankle support!You've tried everything else — shoes, orthotics, inserts — now try YOUR FEET!Their flexible construction with almost 1/4 of all the bones and joints in your body, and clever 5-pronged design, allow for balance, propulsion, gripping, and much, much more.Plus, they look pretty cool, too!The articulated connection to the lower leg (sold separately) keeps you upright and moving, even as you traverse uneven terrain (yes, they're perfect for hiking, no boots required)!With continued use, YOUR FEET! will take you wherever you want to go, with confidence, grace, and strength.Maintaining YOUR FEET! is simple and only requires soap and water. But for a unique experience, you may try one of the many FEET! outlets that provide decorative accessories and check your Yellow Pages for "Pedicure".Try YOUR FEET! today.Check out the bottom of YOUR LEGS! to get yours.(oh, and for the times where YOUR FEET! need a bit of protection and some extra style, try Xero Shoes, too...) 

TrailMax Ultra Running Sandal

TrailMax Ultra Running Sandal

Introducing the new TrailMax running sandal.The USA-made sports sandal ingeniously combines the benefits of zero-drop, barefoot footwear with jaw-dropping 65 mm (5.26 inch) of dense, anti-memory foam rubber in the sole for maximum cushioning support.The TrailMax weighs less than the Hoka but boasts more than twice the stack height. According to Boulder-based TrailMax’s creator and company president and retired orthopedist, Dr. C.U. Canyon, “This shoe was specifically developed for ultra runners who want even much more soft, springy support for all the wear and tear on their legs that running on rocky or uneven terrain for hours on end produces."The TrailMax eliminates muscle use and natural foot movement," says Canyon. "Less exhaustion means more miles... way more than you should run otherwise." One warning Canyon offers, "If you step on a pea, you'll really feel it."The TrailMax sells for $499 and will be available online April 1 and at select specialty running stores.

Run barefoot in the matrix

Run Faster. Run Farther.

Okay, here's a tough question for you runners out there:Well, Neo, which is it?Tell us which pill you would pick, below...

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Dogs say "Go Barefoot" or grrrrrrr...

Whether you love cats or dogs, this video will prove that dogs deserve the title "Man's Best Friend" when you see what they do to the "foot coffins" most people call "shoes."They know that barefoot is best (and Xero's are the closest thing to barefoot) ;-)

Parents, keep your children from barefoot running

Know the dangers of distance running!

Parents, do you know the warning signs of "distance running?"Are your children under the influence of the evil pushers of 5k racing?We hope this video will help you save your children from the unnecessary suffering that this horrible addiction can cause. ;-)Big thanks to everyone at BYU TV for this hilarious bit (and the shout-out to bare foot running)!

Play the barefoot word finder game

Barefoot Running Game Time!

Time for some fun... how many barefoot running words can you find in the puzzle, below?

Running Shoe Insider Magazine

Running Shoes Insider Magazine - Secret edition!

After some sneaky social engineering, I got my hands on a copy of Running Shoe Insider, the magazine for running shoe makers and sellers.Up until now I had only suspected what they were really talking about behind closed doors. But now we know!Here's a photo of the cover.I'm sure you're as outraged and amazed as I am.Who knew that they actually KNOW they're making and selling foot coffins!?Pass this on to your friends, your family, the media!(And, I really hope you get that this is a joke ;-) ) 

This baby means business... barefoot business

This baby means business... bare footed business

I totally want to work for this kid! 

Running shoes are better than barefoot... sometimes

The one reason to avoid barefoot running

Look, I'm the first one to say that barefoot running isn't for every person under every circumstance. Granted, I'll say that it's great for almost everyone, almost all of the time.But every now and then, you need a pair of shoes.Certain restaurants or businesses require SOME form of footwear (one of the reasons we developed Xero Shoes, in fact).As a sprinter, I wear sprinting spikes when I need to run full speed on a track.But this may be the best reason to wear shoes: When you need to open a bottle of wine and don't have a corkscrew... or just want to show off in a geeky-nerdy way:Oh, and if you're out on the trail and don't even have a wall, how 'bout a tree? (BTW, this video is WAAAAAAY funnier than the first ;-) ).Will this work with a pair of Xero Shoes? Who's going to be the first one to make a video and answer that question?