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Xero Shoes on "How I Built This" Podcast
Xero Shoes founders Steven Sashen and Lena Phoenix were recently featured on the immensely popular NPR podcast and radio show How I Build This, hosted by Guy Raz. How I Built This dives deep into the origin stories of iconic brands, sharing how visionary entrepreneurs weather the trials and failures on the road to success. Six years and just over 500 episodes in, it’s a top-five business podcast on Apple, and number 14 among business podcasts on Spotify. So yes, this is right up there with the time Steven and Lena appeared on Shark Tank. The interview lasts nearly 90 minutes, and covered a wide range of personal, professional, and philosophical topics. Even if you think you know the Xero Shoes story, you’re going to learn something new. A few revelations from the interview include… Steven’s jobs have included: Standup comedian - he even opened for Jay Leno and Jerry Seinfeld Designer of screenwriting software Cable TV host for a show about diagnosing computer problems Real estate investor SEO and website builder Lena moved to Boulder, Colorado, to study dance at a Tibetan Buddhist university Lena’s engagement ring from Steven came out of a gumball machine and cost 50 cents Steven was inspired to “go barefoot” by running 5k without shoes around Boulder One reason the couple began making barefoot sandals was to keep Steven’s bare feet from staining a white carpet The original name of Xero Shoes was Invisible Shoes Steven and Lena only sold DIY sandal kits for the first 4 years of the business The original Xero Shoes “customer service department” was a dining room table Xero Shoes’ original foot-shaped shoe designs were based on a composite of foot tracings from hundreds of customers Get the full story by listening to How I Built This. APPLE SPOTIFY AMAZON WONDERY

Forbes features Xero Shoes' Alpine and Gracie as Best Lightweight Boots
Snow or rain? There's a minimalist boot for you! "These Alpine Women’s Snow Boots by Xero Shoes are phenomenally lightweight yet still warm thanks to their heat-reflective insole and 200g of insulation. They also provide surprisingly good traction while keeping feet close to the ground for natural movement." "No snow, no problem.... Unlike many other rain boots, the Gracie is designed for comfort with a zero drop heel and a flexible sole to promote easy movement and balance for all-day wear." Read writer Olivia O'Bryon Mackey's Forbes roundup of Best Lightweight Boots for the Family Featuring Xero Shoes' Alpine snow boot and Gracie rain boot.

Footwear Plus Magazine: CEO Steven Sashen's "Letter to Himself"
If you've ever heard a conversation with Xero Shoes' CEO, Steven Sashen, you're probably wondering how he got into the footwear business.In the December 2022 issue of Footwear Plus, Steven writes "a note to my younger self "at 21, giving tips for the road to come...

Ultrarunning Magazine Reviews Xero Shoes' Mesa Trail II
Ultrarunning Magazine reviews Xero Shoes' Mesa Trail II , highlighting the shoe as a fast, lightweight option for runners who prefer a little more protection but would still prefer to be “barefoot” on the trail.

Weartesters' Best Fitness Gifts features Xero Shoes' Forza Trainer
Weartesters lists their "best fitness gifts for 2022" and Xero Shoes' NEW Forza Trainer makes the list.

Sports Illustrated Names Xero Shoes' Prio as Best Barefoot Shoes
Sports Illustrated features Xero Shoes' Prio as "one of the best barefoot shoes on the market" for runners and healthy feet.

Fortune Names Xero Shoes as a Sustainable Brand to Shop
Fortune names Xero Shoes as one of the 6 sustainable brands to shop for your outdoor adventures this holiday season.

HiConsumption Names Xero Shoes' Alpine as Best Winter Hiking Boot
Colder days don't mean you have to sacrifice Xero Shoes' barefoot feel, as HiConsumption says, naming the Alpine Snow Boot as one of the 10 Best Winter Hiking Boots of 2022. Search our full selection of barefoot winter boots, or find our best sellers: MORE WINTER BOOTS FROM XERO SHOES Mika BUY HERE Xcursion Fusion BUY HERE Ashland BUY HERE Tari BUY HERE Denver Leather BUY HERE Gracie BUY HERE

Outside Online reveals a Moderate Approach to Minimalist Shoes
Why should YOU wear minimal footwear for everyday life? Physical Therapist and Running Coach Jay Dicharry shared his insight with Outside about why anyone should consider the switch to minimal footwear for better balance, stronger feet, better body awareness, and more. Plus he shares how to safely transition to zero drop shoes, like Xero Shoes.Read the article here: "A Moderate Approach to Minimalist Shoes", and learn about how to safely transition to minimal shoes.

Xero Shoes' Prio in Readers Digest: Best Gifts for Runner
Reader's Digest shares the 22 Best Gifts for Runners, and Xero Shoes' bestselling shoe, the Prio, makes the cut as the best (and only) running shoe on the list!

WIRED Features Xero Shoes' Denver Leather in the Gift Guide
WIRED recently listed their "Wish List 2022" for the holidays, and Xero Shoes' Denver Hemp and Denver Leather made it on the list as one of the best gifts to buy.

VeryWell Fit Names Xero Shoes' Mesa Trail the Best Zero-Drop Shoe for Women
VeryWell Fit names the 10 Best Zero Drop Running Shoes of 2022, and after extensive testing and reviews, Xero Shoes' Mesa Trail comes out on top as the best women's overall!For those who loved the original Mesa Trail, we now have the Mesa Trail II, featuring an updated design that boasts a thinner, stronger, more protective, durable toe cap and sidewall welding.



