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The Truth About America’s #1 Barefoot Shoe Brand
Building a barefoot shoe brand? Are we barking mad?Hidden camera footage. Go behind the scenes at Xero Shoes. WATCH HERE

The Most Eco-Friendly Shoe Ever Made
Not quite as eco-friendly but still awesome road shoes: Speed Force BUY HERE Prio BUY HERE Forza Runner BUY HERE HFS BUY HERE

5 Last Minute Fantasy Gifts (and the shoes to go with them)
I don't need to tell you that 2020 has been unbelievably challenging and stressful.And while I'm a big fan of facing reality head-on, every now and then it's nice to take a mental break and imagine things being better than they are. Sometimes MUCH, MUCH better.So, to give your brain some things to fantasize about, here are some super luxurious last-minute holiday gifts that you can imagine enjoying.Plus, of course, the shoes that perfectly match ;-)The Royal Penthouse Suite, Hotel President Wilson, Geneva, SwitzerlandPrice - $80,000/nightWhen you stay at the royal penthouse suite, you have the eighth floor of the President Wilson Hotel all to yourself. No luxury is spared here — from the living room filled with a grand piano, billiards, and rare book collection, to the bathroom that features Hermès toiletries, and a Jacuzzi overlooking Lake Geneva. In true Swiss fashion, the penthouse also boasts a state-of- the-art security system, with cameras, bulletproof windows, and a panic button.Recommended Shoe -- If you go in the winter you'll want something warm, like the Alpine (when they're back in stock!), or the Mika or Denver Stuart Hughes Diamond Edition SuitPrice: $892,500Even if you only go outside once a week to get groceries, now you can do it in style in the most expensive suit in the world. Stuart Hughes from Liverpool in the UK and world-famous tailor Richard Jewels from Manchester, teamed up to create just three of these dark grey suits (I hope one of them is your size).Nearly a thousand hours went into making these works of art. It comes with almost five hundred diamonds on the jackets…That’s two hundred and forty carats worth of diamonds right there. This ultimate example of decadent luxury is made from wool, silk, and cashmere.Recommended shoe -- The subtle and comfy leather Hana Graff - Classic Butterfly WatchPrice - $125,000 millionWhat time is it? Time to hire a bodyguard for when you wear this watch!Apparently inspired by the delicate symmetry and poise of a butterfly, this watch is features a kaleidoscope of diamond butterflies that appear to effortlessly float upon an underlying pavé diamond dial (and, no, I don't know what "pavé" is).Powered by a reliable quartz movement and presented on a black satin strap, a miniature dial in the center of the watch face reveals the time (in case you didn't know how a watch worked).Recommended shoe -- Match the bling on your wrist with the Jessie plus the Swarovski Dazzle kit North Island in SeychellesPrice - $11,000/nightWho wouldn't want to quarantine on a private island resort?Well, in this one there are only 11 villas, ensuring that it’s possible to get far, far away from the rest of the world.The Villa North Island is the most exclusive at the resort, Within the villa’s 8,000 square feet there’s a series of wooden decks, a coconut grove, and even a private entrance to a secluded beach.Recommended shoe -- hey, you're at the beach, so Z-Trail, Z-Trek, or Genesis Bugatti CentodieciPrice - $9,000,000When you're making that weekly grocery run, do it FAST and in style. Bugatti’s only making ten of these luxurious Centodieci and each has found a happy buyer already, so you may only find it used at Carmax.With a 1577-hp quad-turbo W-16, Bugatti has posted a claimed 0-62mph (or just over 0-100kph) acceleration of 2.4 seconds. The Centodieci will have a top speed of 236 mph, or 379 kph – distinctly less than the Chiron, but this hypercar makes up for it with its distinct modern aesthetic.Recommended shoe -- needless to say, the perfect hypercar driving shoe is the Speed Force Got any other fantasy fantasies? Share them below (with the shoes to match!)

Happy Xero-ween!
Halloween is a favorite day here at the Xero Shoes office. Lena Phoenix -- Xero Shoes co-founder, CFO, and G.L.O.W. (Gorgeous Lady of Wrestling!) Halloween? Or just another typical Thursday at the Xero Shoes office? But, then again, we also dress up for "Onesie Wednesday" and "Non-casual Friday" (which is more open-ended than Formal Friday). Of course, some people go above and beyond and dress AS XERO SHOES! Whether you trick-or-treated or just gave out candy, if you did it Xero Shoes, we want to see your pics and how you Live Life Feet First!

Our Denver boot is the opposite of a Denver Boot!
If you haven't already figured it out...We TOTALLY missed the connection between our lightweight, cold weather-friendly Denver boot and, well, a "Denver Boot" -- the thing they stick on your wheel when you're a parking scofflaw!The "actual" Denver Boot immobilizes you, while OUR Denver boot let's you move light and free thanks to its natural movement design:Your feet are made to bend, flex, move and FEEL the world.One-quarter of the bones and joints in your ENTIRE body are in your feet and ankles; you have more nerve endings in your soles than anywhere but your finger tips and lips.True comfort and performance come from using your feet naturally.That's what Xero Shoes, including the Denver, let you do. Natural Fit -- wide toe boxes let your toes spread and relax. A non-elevated (zero-drop) heel for proper posture. Natural Motion -- super flexible to let your feet bend and move naturally. Low-to-the-ground for balance and agility. Natural Feel -- the patented FeelTrue® soles give you just-right protection while still giving the ground feedback your brain needs for efficient, natural movement. Plus their super lightweight, and the soles are backed with a 5,000 mile sole warranty.Good thing we didn't name our new shoe the Horse! ;-)

Usain Bolt beaten by 56 year old Xero Shoes CEO?!
We've seen Steven run from bears, lions, racecars, and more...but Usain Bolt?We've put this pic on Facebook, Instagram, Twitter and here, on the blog, where you can comment below. Head to one (or all) of those places and give us your best caption about Steven and the greatest sprinter of all time.One winner will be selected to receive a FREE pair of Xero Shoes of their choice. Winner will be selected April 25, 2019.

Fitness for Executives - Dobbycizing
Trying to get a good workout, but don't have enough time?Xero Shoes CFO and co-founder, Lena Phoenix, has a new workout program that I know you'll love.Do you have a similar fitness plan?If so, we'd love to see it!

The new Fidget Spinner?
All the cool kids are doing it... why don't you try it?Okay, I cheated... I'm using a magnetic levitation display. But we still hope all the cool kids take Xero Shoes for a spin

The Perfect Post-Zombie Apocalypse Footwear
Are you ready for the Zombie Apocalypse!? Get your Xero Shoes and be prepared (you might need more than one pair!) ;-) Like the video? Share it!

Just say NO to shoes!
And now we bring you a public service announcement from the makers of Xero Shoes:Needless to say, we made Xero Shoes so they don't bind you up and keep you from moving naturally!Think others need to hear this message? Share it (buttons on the left!)

The Shocking Truth about Sprinting Workouts (from Xero Shoes)
Most people associate barefoot running with long distance. But Xero Shoes CEO, Steven Sashen, is a Masters All-American sprinter... the opposite of a marathoner.And while people view the effort, determination, and sometimes near-death experiences of the ultra runner with great respect, sprinting is still the sport that crowns "The Fastest Man in the World."Sure, distance running is hard. But sprinting is WAY hard for a whole different reason, and Sashen explains why here.Whether you run in shoes or bare feet or in sandals, I'm sure you'll never look at a track workout the same after seeing this video.What do you think?Share your comments, below...

Proper Barefoot Running Form... NOT!
If anyone asks you what proper barefoot running form looks like, you can show them this video clip...... and say, "NOT THIS!";-)