“The Dream Shoe”: A Partnership with Xero Shoes & Born to Run 2 Authors
latest News

The World's Fastest Triathlon
I just did the world's fastest triathlon. A TRUE sprint triathlon.That was #mytri.Share this and let's get more people doing THEIR triathlons.Now let me see yours!

Watch GOSHEN for FREE here
The filmmakers of GOSHEN, an award winning documentary highlighting the benefits of the Tarahumara running tribe's "barefoot sandals" are offering FREE VIEWING of the full film for two days only -- Saturday and Sunday, October 10-11.Watch GOSHEN here, or rent it for free for Saturday/Sunday by going to www.GoshenFilm.com/buy-dvd.html and use the coupon code GOSHENXERO. Remember this free offer is only valid on October 10-11, 2015.(The preview will show, below, until Saturday, when the ACTUAL film will be available.)GET THE DVD TODAY!
Xero Shoes Coupon Codes
Looking for a Xero Shoes Coupon Code?Well, then STOP. Because they don't exist.If you look on our Shopping Cart page or Checkout page, you'll see that we don't have anywhere to enter coupon code. We don't use them.So when you see someone advertising that they have coupons for Xero Shoes they are flat out lying.Why would they do that?Because they've figured out a way to get money when you click on their fake Xero Shoes coupon codes pages!If you want to know about any specials or deals that we have, simply join the Xero Circle and we'll let you know when those happen.
Xero Shoes Coupon Scams!
Sometimes I think the Internet brings out the worst in people. If you search for "Xero Shoes Coupons" you will find a TON of sites saying they coupons for saving money on Xero Shoes.The problem is that they're fake. All of them.It's a real hassle for us because we'll get calls from customers, angry that the "coupon" they got no longer works.If you look on our site, you'll see that we don't use coupon codes. We used to. We don't any more.And even when we did, we rarely would have anything on sale. If we launched a new product, or it was Lena's birthday, or if we were on Shark Tank... but they would be short-lived.So why are these people running fake Xero Shoes coupon sites? Because they've found a way to profit by getting you to visit their site and click on the fake coupon link.We try to police this, but every time we shut down one of these phony links, another 5 will pop up. It's Whack-A-Fake-Coupon!I wish these scammers would find a legit way to make a living rather than duping our customers (and those of thousands of other online retailers).If you're one of the people upset about getting a non-working "Xero Shoes Coupon," we understand that you're annoyed. But, trust me, you're not half as angry as we are about how people with NO connection to our business can hurt our reputation.

Bernard Lagat Won't Run Barefoot?
This just in from the "WHAT A SHOCK... NOT" category:Runner who gets paid millions from shoe company says he won't run barefoot!In an interview with The Guardian, Bernard Lagat, the Kenyan-American 13-time medal winning middle- and long-distance runner, is asked by Kate Carter:So, um, ever run barefoot?Bernard's response:[Laughs] Well, since I came to the developed world I’ve never run barefoot and I always say there’s no way on earth I am ever going to run barefoot. I did a good 15 years or so of barefoot running, walking. Now I see the shoes and I’m like, “That’s my best friend for life!” Never since I crossed the big pond! My shoes will always be on my feet for ever.Now let me see if I get this straight. A guy who gets paid millions from his shoe company sponsor will never go barefoot again.Let's say the guy really does simply love his shoes. Here's the question that Kate should have asked as a follow up:Bernard, do you think that 15 years of running barefoot helped you in some way, like improving your form and eliminating overstriding, or strengthening your feet and legs, or teaching you to adjust your gait and cadence, or improving your reflexes or sensorimotor skill? And please answer as if whatever you say will not be read by the shoe company that has helped make you a millionaire.Frankly, I couldn't care less what Bernard thinks or believes about running barefoot. The guy is one of the best middle- and long-distance runners ever. By definition that makes him a freak, an outlier.I'm not sure that a 5'8" guy who weighs 134 pounds and runs 1500 meters (just shy of a mile) in 3 minutes, 26 seconds, is someone whose experience extrapolates to normal humans.Be that as it may, what really gets to me is the headline:Bernard Lagat: 'There’s no way on earth I am ever going to run barefoot again!'Out of all the interesting and provocative and useful things Bernard said, I'm sort of dumbstruck why this became the headline. It's not like the world is FULL of barefoot runners who will be impacted by Bernard's thoughts. There aren't even a gaggle of runners on the fence about running barefoot who will see the headline and think, "Thank God I know Bernard won't run barefoot; now I don't have to either!"It's a headline that is only attention-grabbing to a small number of humans. So why all the fuss?I'm sure it had nothing to do with Bernard being sponsored by a shoe company that makes money every time some runners sees him in their shoes, and who is featured in the photograph at the top of the article (shown below so you know who it is).

Make your own sandals, Janice style ;-)
Our Customer Happiness Manager, Janice, has been on a roll, creating new DIY sandal designs.This latest was inspired by our Z-Trek sandals. It uses the "loop" idea from this sandal, and the Heel Strap from our Amuri sandals.Remember, when you make a kit that has laces touching the ground (like the outside edge by her pinky toes), you'll want to protect them from abrasion. We recommend using Shoe Goo.

New Technology in Ankle support, Arch support, Flat Feet and High Arches
Do you need arch support?Ankle support?If so, try the newest product on the market today, YOUR FEET!New and improved for 2022 with built-in arch support and ankle support!You've tried everything else — shoes, orthotics, inserts — now try YOUR FEET!Their flexible construction with almost 1/4 of all the bones and joints in your body, and clever 5-pronged design, allow for balance, propulsion, gripping, and much, much more.Plus, they look pretty cool, too!The articulated connection to the lower leg (sold separately) keeps you upright and moving, even as you traverse uneven terrain (yes, they're perfect for hiking, no boots required)!With continued use, YOUR FEET! will take you wherever you want to go, with confidence, grace, and strength.Maintaining YOUR FEET! is simple and only requires soap and water. But for a unique experience, you may try one of the many FEET! outlets that provide decorative accessories and check your Yellow Pages for "Pedicure".Try YOUR FEET! today.Check out the bottom of YOUR LEGS! to get yours.(oh, and for the times where YOUR FEET! need a bit of protection and some extra style, try Xero Shoes, too...)

Stand Up Paddle Boarding Sandals
Some people love the feeling of sand between their toes.Others. Not so much.Same thing with stand up paddle boarding. Some love to SUP bare footed. Others want a bit of protection, especially if they're somewhere that they have to jump off onto a less-than-ideal surface (think coral, or rocks, or ewwy-gooey things ;-) ).We've heard from Xero Shoes customers who wear their sandals on their boards. Others just use them to get to and from the water (stick 'em in your pocket when you're on the board).Similarly, we've got a bunch of sea kayakers, canoeists, and rafters who've taken their Xeros on some pretty sweet water.You, too?Send us your photos and let's see.

Xero Shoes Sponsors the Warrior Hike
For the second year, Xero Shoes is a proud sponsor of Warrior Hike.What, you may ask, is Warrior Hike?Well, I can't explain it better than what it says on their website: In 1948, Earl Shaffer told a friend he was going to “walk off the war” to work out the sights, sounds, and losses of World War II. Four months later, Earl Shaffer became the first person to hike the entire length of the Appalachian Trail from Georgia to Maine. Following in Earl Shaffer’s footsteps and in recognizing the therapeutic effects of long distance hiking, Warrior Hike has created the “Walk Off The War” Program which is designed to support combat veterans transitioning from their military service by thru-hiking America’s National Scenic Trails. Here are some pics that just came in from the Ice Age Trail and the Continental Divide Trail. More coming soon. Some of the Hikers wear their Xeros as camp shoes, giving their feet some breathing room at the end of a day in boots.Others are through-hiking IN their Xero Shoes.Click Here to get your Xero Shoes

Sandals for Barefoot Running? KWGN Investigates.
Vicky Evans from KWGN came out to our new office to check out Xero Shoes.What did she think? Watch the video and find out... While Vicky emphasized barefoot running, people enjoy Xero Shoes for, well, anything you can imagine doing in a sandal... and things you would NEVER do in a flip flop: A walk on the beach A hike in the woods A workout in the gym Keeping that "grounded" feeling you get after a yoga class Paddle boarding Approaching a climb We've even had people run 100+ mile ultramarathons in Xero Shoes!Check 'em out here

GOSHEN Movie Trailer - Watch it here!
As many of you know, Xero Shoes were inspired by the Tarahumara of Mexico. First, we were inspired by their story of running enjoyably and injury-free into their 70s and beyond.Then we were inspired by the fact that they ran barefoot or in huaraches -- sandals they made out of scraps of tire and leather.The Tarahumara are also facing serious challenges. A long-running drought, problems with local drug cartels, inaccessibility, medical problems.For all of these reasons, we support the Tarahumara with a percentage of the sales of our custom-made Xero Shoes.And to further support the Tarahumara, we're thrilled to share the documentary GOSHEN with you. Filmmakers Dana Richardson and Sarah Zentz's movie, GOSHEN, reveals how the Tarahumara tribe's ancient diet and active lifestyle could not only transform your personal health and fitness, but may be the key to preserving Tarahumara culture as well.Watch the trailer, below. Own the GOSHEN DVD Today!

TrailMax Ultra Running Sandal
Introducing the new TrailMax running sandal.The USA-made sports sandal ingeniously combines the benefits of zero-drop, barefoot footwear with jaw-dropping 65 mm (5.26 inch) of dense, anti-memory foam rubber in the sole for maximum cushioning support.The TrailMax weighs less than the Hoka but boasts more than twice the stack height. According to Boulder-based TrailMax’s creator and company president and retired orthopedist, Dr. C.U. Canyon, “This shoe was specifically developed for ultra runners who want even much more soft, springy support for all the wear and tear on their legs that running on rocky or uneven terrain for hours on end produces."The TrailMax eliminates muscle use and natural foot movement," says Canyon. "Less exhaustion means more miles... way more than you should run otherwise." One warning Canyon offers, "If you step on a pea, you'll really feel it."The TrailMax sells for $499 and will be available online April 1 and at select specialty running stores.