“Barefoot Sandal” Start-up Hires Former Crocs Exec

Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware.

Xero Shoes Barefoot Sandals in COLOR!

Houston, we have color! I am extremely happy and proud to announce that you can now get Xero Shoes in 4 WAY COOL colors. And to celebrate, you can also save 20% if you order by October 2nd! In addition to our Coal Black, you can now get Mocha Earth, Electric Mint, Boulder Sky, and […]

How to think like a shoe company

You know the saying “when all you have is a hammer, everything looks like a nail”? Well, it’s true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard! Check out this video about the “secret” Adidas development center. Especially watch at the 2:10 […]

University of Colorado Barefoot Running Study

  The media is having an anti-barefoot running field day thanks to a study published by some people right up the street from me at the University of Colorado (BTW, I’ve been living in Boulder for 19 years and nobody has been able to explain why they call the university CU instead of UC.). Each […]

Harvard Barefoot Running Studies Support Xero Shoes

What are the benefits of barefoot running? Well, Harvard’s Dr. Daniel Lieberman has another answer. His studies from 2 years ago showed how barefoot runners who forefoot strike put less force into the ground and, therefore, less force into their joints. Now he has 2 new studies that have just come out that support how […]

4 Reasons NOT to Run Barefoot

[This post is guest-authored by our friend Rob Raux from www.shodless.com] Being barefoot and running barefoot is a blissful and consciousness-expanding endeavor. The feedback supplied from the ground is powerful enough to force even experienced runners to try it for only a mile or so, if they make it that far. Barefoot running, however wonderful, […]

Barefoot Running Sandals vs. Running Shoes

A barefoot running vs. running shoes “infographic” I’m get all geeky over well-presented information, and the graphic about barefoot running and regular running shoes from XRayTechnicianSchoools.net is a pleasure. Whenever someone says to me “Barefoot running can cause injuries” I remind them of the fact in 1/3 of the infographic: 90% (I heard 80%) of […]

How Barefoot is Barefoot, Really?

Okay, Pop Quiz time: Which of the following fictitious barefoot running shoes gives you more of a barefoot feel: a.) ASICs  Nuttin’-2C with a 10mm thick sole b.) Brooks Zilch-City with a 1mm thick sole If you answered B, you’re mistaken. But if you answered A, you’re also wrong. Yes, my apologies, but this was […]

The little lie of barefoot running

As the barefoot running boom continues to explode, it’s important that we debunk the mythology that’s sprung up and face some facts. And perhaps the most obvious fact is this: If you run with anything between your skin and the ground, you are not barefoot runner. Let me say that again. If you wear Vibram […]

Comparing Barefoot Running Shoes – Nike Free vs. Xero Shoes

I bought my first pair of Nike Free about 6 years ago, soon after they came out. I LOVED them. The flexible sole really let me feel the ground in a whole new way and they quickly became the only shoe I wore. Once I had the chance, I went to NikeID and made a […]