How to think like a shoe company

You know the saying “when all you have is a hammer, everything looks like a nail”? Well, it’s true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard! Check out this video about the “secret” Adidas development center. Especially watch at the 2:10 […]

5 Common Stride Missteps

Let us guess, you ditched the cushioned clodhoppers only to find a new host of issues to deal with. Blisters on the bottom of your feet? Sore hips? Calves aching so much you can’t walk? Soak in some Epsom Salt and give yourself a break. No one said changing a lifetime of running habits overnight […]