Why Barefoot Running?

While barefoot running isn’t new, it’s popularity has been going through the roof since Christopher McDougall’s book, Born To Run, became popular in 2009. Ironically, Born To Run isn’t really about barefoot running. It’s about the Tarahumara Indians in the Copper Canyon of Mexico and how they’re able to run pain-free and injury free for […]

Happy Born to Run release day!

May 5th is an important day in the barefoot running world. And, for the same reason, it’s one of the most important days in the Xero Shoes world. What makes it so important? As Brian Metzler from Competitor.com reminded me, “Journalist Christopher McDougall’s best-selling book “Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race […]