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When we first started selling our DIY kits, 14% of people chose to have us assemble their kits for them.
As we’ve grown and offered more ready-to-wear shoes, we still sell a healthy amount of DIY kits, but only a tiny fraction of people choose the custom option.
This made our worker’s compensation insurance for this service cost more than the customers were paying for the shoes themselves.
For this reason, we’ve decided to stop making custom shoes and change the portion of our sales we donate to the Tarahumara Children’s Hospital Fund to be 5% of the purchase price of our FeelTrue® Kits, which will allow us to support them at a higher level than we did when our donation was based on the custom shoes alone.