Our co-founder, Lena Phoenix, likes to say, “There is NO reason to start another shoe company… unless your products change people’s lives.”
And if you read the reviews of our shoes and sandals, you’ll hear a lot of people saying just that, even if what was life-changing for them is as simple as finding shoes that are COMFORTABLE.
Frankly, it’s the emails, phone calls, reviews, and letters (yes, actual letters delivered by a mail person) where people share how much Xero Shoes has impacted their lives that keep us going.
We’re creating a MOVEMENT movement: Helping people experience the comfort, fun, and benefits of Natural Movement. And making natural movement the obvious, healthy, choice… the way natural food is currently.