Man running on hamster wheel

Is running in our DNA?

One reason scientists study mice is, much as we may not want to admit it, we have a lot in common with our rodent relatives. We share enough DNA and physiology that studying mice often reveals quite a bit about us humans. So, does this recent study from Leiden University explain why many of us […]

Running Shoe Insider Magazine

Running Shoes Insider Magazine – Secret edition!

After some sneaky social engineering, I got my hands on a copy of Running Shoe Insider, the magazine for running shoe makers and sellers. Up until now I had only suspected what they were really talking about behind closed doors. But now we know! Here’s a photo of the cover. I’m sure you’re as outraged […]

Daniel Lieberman studies the Tarahumara running

Dr. Daniel Lieberman is one of the fathers of the barefoot running movement. His study showing how barefoot runners strike the ground with less force than shod runners, combined with Christopher McDougall’s book, Born to Run, catalyzed the growth of barefoot and minimalist running. Well, it’s as if Dr. Lieberman had a child with BTR, […]

Will Vibram Fivefingers make your feet stronger?

Big news today in the barefoot world: Vibram settled a class action lawsuit that claimed the company deceived customers when it claimed that VFFs would decrease foot injuries and strengthen foot muscles. As reported in the Washington Post: The company agreed to put aside $3.75 million to pay refunds of as much as $94 to […]

Happy Born to Run release day!

May 5th is an important day in the barefoot running world. And, for the same reason, it’s one of the most important days in the Xero Shoes world. What makes it so important? As Brian Metzler from Competitor.com reminded me, “Journalist Christopher McDougall’s best-selling book “Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race […]

Is your body optimized for running?

Harvard’s Daniel Lieberman is one of the two or three people most responsible for the barefoot running boom (Christopher McDougall, who wrote Born to Run, is another… you can vote for who the third should be). Daniel is an anthropologist and has some fascinating ideas about why the way humans run (and sweat) gave us […]

Amuri Cloud Webinar

Have questions about the new Amuri Cloud, or any Xero Shoes product, or anything about barefoot running? Then join me on a live webinar where I’ll answer ’em all. When: Thursday, March 27th at 6pm PT (that’s 7pm Mountain time, 8pm Central time, 9pm Eastern). Where? Online — Click Here to join us!

Khanh scaling the Stratosphere Hotel in his barefoot sandals by Xero Shoes

I dare you to run barefoot! Or bigfoot. Or both!

What inspires someone to take off their shoes and run barefoot? For Khanh Nguyen it was knee pain and the hope that barefoot running would help. Once he got started, in bare feet and in Xero Shoes, he was on fire. He’s run 1/2 marathons, mud races and, most recently, he ran UP the Stratosphere […]

Proof that Bigfoot wears barefoot shoes - Xero Shoes

Bigfoot wears barefoot shoes? Yup.

Have you seen bigfoot? If you were in Las Vegas on March 2nd at the Stratosphere hotel, you probably did. In fact, you may have seen this mysterious barefoot beast climb the Strat! While most people who claim to see bigfoot have grainy, fuzzy pictures or video, we have high-resolution proof of his existence. And, […]