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Our Life Logs, Xero Shoes and Animoto Announce: Remember My Story – Video Diaries from the COVID-19 Pandemic
(September 22, 2021) – Our Life Logs, an international story project sharing true-life journeys of resilience from around the globe, has partnered with Xero Shoes and Animoto for an inspired story-telling initiative. Together they will launch the Our Life Logs video library with Remember My Story: Video Diaries from the COVID-19 Pandemic, inviting the public […]

Behind the Scenes – Lena Phoenix talks about supply chain and more…
You may have heard about “global supply chain” problems. Got a clue what that means? Or, more, do you know how it could impact you? Here’s a hint: it’s getting more expensive for almost every company to do almost everything. And it’s taking more time for materials and finished products to get to manufacturers and […]

The (Fake?) Barefoot Shoe Debate – Washington Post
Here we have it yet again. Most articles about “barefoot shoes” start by reporting RESEARCH (I’ll keep capitalizing that to make a point) and expert opinions on the pro-barefoot side, and bad arguments (at best) presented as the con-side, most of which don’t actually have anything to do with the RESEARCH. In the rare times […]

Learn perfect running form from a ROBOT!
If you haven’t seen the videos of the Boston Dynamics robots, you MUST. They’re simultaneously, amazing and spooky (especially the videos of Spot, the robot “dog.” My favorite is the one below, because Atlas the robot has almost PERFECT running form! Check it out: Notice that his foot lands pretty much right under his body. […]

Xero Shoes makes Inc. 5000 for FIFTH year in a row
Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fifth year in a row that Xero Shoes makes the listing, as the company has grown by 316 percent over three years, from 2017 to 2020, […]

Xero Shoes Makes the Inc. 5000 for the FIFTH Consecutive Time
Colorado-Based Xero Shoes Tops Inc. 5000 for the Fifth Year in a Row Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Broomfield, CO (August 17, 2021) – Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing […]

Perfectly Mentored Podcast with Steven Sashen: “Running” a Business
Building a successful brand is no magic trick—at least, not in the way you think. The Xero Shoes story is one example of how a business can start from a crazy idea. Our founder, Steven Sashen is the founder, creator, and visionary behind our brand. What started as a sandal company on Shark Tank, evolved into […]

Xero Shoes at the Tokyo Olympics
Xero Shoes is proud to be the footwear supplier for USA Artistic Swimming and USA Archery. I know what you’re thinking: swimmers don’t wear shoes. True, but they need shoes to get to and from the pool and, hopefully, when they’re on the podium. Plus swimmers need strong feet and research from Dr. Sarah Ridge […]

Can you workout in bare feet? ABC 10 Sacramento finds out
Can you workout in bare feet? Your Life California asked that to Xero Shoes CEO, Steven Sashen To answer the question, think about baby feet. Yes, baby feet… those cute things at the end of their legs that we like to tickle and nibble. When a baby learns to walk, do you want to squeeze […]
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