Outdoor industry analysts, SportsOneSource, reported our good news:
Xero Shoes Enters Australian Market
SportsOneSource Media Posted: 1/15/2014
Xero Shoes announced that Stepping Out Footwear of Sidney will represent Xero Shoes in Australia and New Zealand.
After the Colorado maker of barefoot-‐inspired footwear appeared on Shark Tank, and since the release of their ready-to-wear Sensori line of recreational performance sandals, Xero Shoes’ expansion has accelerated dramatically, with this being the first aggressive move into international retail.
Stepping Out Footwear’s Director, Hamish Lorimer, has 20 years of experience introducing international brands to the Australian market.
“When I saw the new Xero line of sandals at the Atlanta Shoe Market, I realized immediately that this was a perfect product for Australia. The simplicity, durability, and elegance all fit with the active lifestyle we lead down here. And with 8 months of sandal-‐wearing weather, it really is, well… a PERFECT fit,” said Lorimer.
Xero Shoes CEO, Steven Sashen, said, “We know that Australia and New Zealand have a big flip flop culture. And the comfort, performance, and style that Xero Shoes provide make our products a total ‘flip-flop killer.’”
Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes, a high-‐tech upgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico.
Needless to say, we are EXTREMELY excited about having more Aussies enjoying the fun and benefits of Barefootware®.