Steven Sashen - CEO, Feel The World, Inc.

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Who will run the first 1:59 marathon?

Dennis Kimetto finishing his WR marathonDennis Kimetto shattered the marathon world record when he ran 2:02:57 in Berlin.

But how fast can we really go over a 26.2 mile course?




Well, long-time distance running guru, Phil Maffetone thinks 1:59 is do-able. VERY do-able.

And he also thinks that the person who sets that record will be running barefoot!

Frankly, we hope he (and, I know it sounds sexist, but it’ll be a “he”) opts for a tiny bit of protection and wears a pair of Xero Shoes!

Phil’s book has some fascinating info about the sub-2 marathon, and even things that might help you run faster than you thought you could. And you’ll find out why he thinks the sub-2 wil be run without shoes.

Check it out on Amazon —

can we run a 1:59 marathon?And to show you something beautiful, look at this slow-mo video of Dennis. Even with a 10mm drop in his shoes, he’s a serious mid-foot strike runner.

I’d love to get Dennis in a pair of Amuri Cloud ;-)

National Runner Survey 2014

runnerCalling all RUNNERS!

What motivates you to run? What is your favorite race distance? How often do you run?

You are being invited to participate in Running USA’s National Runner Survey, a comprehensive survey to assess the demographics, lifestyle, attitudes, habits, and product preferences of the running population nationwide.

The National Runner Survey is easy to access and available online. All responses are completely anonymous and confidential.

Don’t miss this opportunity to join other runners nationwide!

To access the survey, click here:

Select Xero Shoes as the organization that invited you to participate.

The survey is open until December 15, 2014.

Help Xero Shoes test our newest barefoot sandal

new barefoot running shoes productLove Xero Shoes? Want to help us make them even better?

Apply to become a Xero Shoes Wear Tester!

We have an exciting new product and need some “on the road” feedback.

If you:

  • are an existing customer who has been wearing Xero Shoes for at least 2 months
  • live in the continental US
  • wear a Men’s size 8, Women’s 9-9.5, or Men’s 11 (double-check by downloading and printing one of these templates: M8/W9 or M11)
  • do not work for a shoe or other competing company
  • are able to put 50 miles of hard use (running or hiking) on these shoes between approximately Sept 27 and October 15.
  • can offer clear written feedback about your experience with the product
  • are good at keeping secrets and able to sign a Non-Disclosure Agreement
  • can’t wait to find out what we’re doing next!

If all of those describe you, then we want to hear from you.

Send us an email to with your shoe size, your mailing address, and a few words about why you’ll be a perfect Xero Shoes Wear Tester.

We have a very limited number of pairs and we need to get feedback as quickly as possible, so if you’re selected, we’ll email you a Non-Disclosure Agreement to sign and will send the shoes out to the first people who get their forms back in.

Thanks for your interest and support!

The Xero Shoes Team

Xero Shoes September Giveway!

Win a complete Xero Shoes Gear package — including a pair of Amuri Cloud barefoot sandals, a Xero T-Shirt, a pair of ToeSox (for the cooler weather), and an Earth Ball massager.

Total value of the giveaway is over $90 (actually, $82.89 plus shipping)

Enter below (give it a few seconds for the giveaway app to load)… the more you do, the more points you get… the more points you get, the better your odds of winning!

a Rafflecopter giveaway
Here’s a picture of what you could win:

Xero Shoes Giveaway!

You’ll get your choice of available colors/sizes of the Amuri Cloud sandals and T-shirt. “Grip” ToeSox come in black (in your size, of course).

Good luck! We can’t wait to see if you’re a winner!

Share this with anyone else who you think would want to win.


What are Xero Shoes? This video explains it

Xero Shoes are lightweight, flexible, performance recreation sandals that let’s you go everywhere and do everything… naturally.

If sport sandals and flip flops had a baby with super powers, that would be Xero Shoes. ;-)

Xero Shoes let you have total natural, barefoot-style movement, with the protection you want, a style you can make your very own, an affordable price, and a 5,000 mile warranty.

People ages 2-92, all around the world, enjoy Xero Shoes for walking, hiking, yoga, Crossfit, a day at the beach, a walk in the park, a night on the town, approaching a climb, taking a jog, and even running a 100 mile ultra marathon through the jungles of Costa Rica.

The perfect travel footwear, it’s water resistant, naturally odor-resistant, rolls up to fit in your pack or pocket, and ready to handle whatever you want to do.

Get either our ready-to-wear/ready-to-play sandals, or discover how you can make your own footwear in just minutes with one of our do-it-yourself kits.

Feel The Freedom. Feel The Fun. Feel The World… with Xero Shoes

Can You Cure Plantar Fascitiis with Barefoot Running?

A new study by Michael Rathleff and his colleagues offer a new approach for treating plantar fasciitis: strength training. More specifically working on foot and calf strength.Click here to read about the research.
I can’t say I’m surprised by this.It’s often the case that gaining strength cures many movement-related problems.But what’s most interesting to me is that this research suggests why many barefoot runners report an elimination of plantar fasciitis.Specifically, when you look at the report about the research and read the recommendations for the type of strength training to do, you’ll see that the movements are very similar to what you do when you run with a forefoot or midfoot landing.Strengthen your feet and calvesRunning this way “pre-loads” your plantar fascia, positioning your foot in a strong position when it contacts the ground, rather than being in the pre-streteched and weak position that you’re in when you heel strike, especially in a highly padded shoe.

What are zero drop shoes?

“Zero Drop” is a term originally coined by the makers of Altra Shoes to describe footwear where the heel is at the same height as the ball of the foot. This is what your foot does, naturally, when you’re standing on a level surface in bare feet.

But most running shoes are, essentially, high-heeled shoes, with a “differential” between the height of the heel and the height of the ball of the foot as high as one inch.

Now that you can find minimalist shoes, big shoe companies are now joyfully advertising their minimalist shoes as zero drop, or low drop. But does that really matter for you? And are Xero Shoes zero drop, especially the new Amuri Cloud.

This video, inspired by a question on our forum, should answer that.


What do you think?

How to run on a treadmill

When the weather starts turning colder (or months before that, often), people ask me, “Can I run barefoot on a treadmill?” Or, “Can I wear Xero Shoes on a treadmill?”

The answer to both questions is a resounding Yes.

In fact, some of you may know that my office “desk” is a treadmill.

If you are going to use a treadmill for colder weather training, please take this one piece of advice:

Do it like this:


And then send us video of your best treadmoves!

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