Steven Sashen - CEO, Feel The World, Inc.

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24 Hour Barefoot Running World Record

Andrew Snopes sets a barefoot running world recordIf you bump into someone who opines, “You can’t run in bare feet!” show them this.

Andrew Snope ran 131.43 miles, barefoot, in 24 hours!

Yup. Ran for 24 hours (with just a few bathroom breaks). Did it barefoot.

And if that same opinionated person counters with, “Yeah, but the world record is 188.59 miles from a guy wearing shoes,” you can reply with, “But Andrew’s only been a runner for 3 years, and he wasn’t trying to beat the record. Geez!”

We say a big congrats to Andrew and can’t wait to see what he does next!

Is barefoot running really BS?

Marc Lindsay recently posted what I’m sure he thinks is a scathing critique of barefoot running at called “Why Barefoot Running is BS.”

Sadly, it’s not the well-researched, well-considered investigation I think he believes it to be. In fact, given that the top of the article clearly says “Sponsored by Brooks,” one has to wonder if this anti-barefoot running article isn’t just a piece of shoe industry propaganda. Continue Reading

How do you learn barefoot running?

I received a message from Bryan on Facebook, asking if I had some advice about the fact that when he goes for a run in Xero Shoes, sometimes he can do 3-4 miles without a problem, but sometimes he gets some soreness after a mile or so.

I decided to add my response as a Barefoot Running Q&A video (it’s much more fun that typing).

What do you think?

Add your comments and thoughts, below… then share this with others.

Are Minimalist Shoes Better Than Barefoot?

seinfeldyogurtDid you see the episode of Seinfeld where everyone couldn’t stop eating the “fat-free frozen yogurt,” only to discover — after they put on weight — that the frozen yogurt wasn’t actually fat-free, but was just advertised that way?

Well, something similar is happening with “minimalist shoes.”

Why minimalist running shoes?

To answer that question, we need to go back in time. In 2009, Christopher McDougall’s book, Born to Run, and research published by Dr. Daniel Lieberman from Harvard, inspired the barefoot running movement. In large part, the idea to get back to the basics came from a few fundamental ideas:

  1. Despite decades of “technological advances” in running shoes, and promises that the latest and greatest in padding and motion control would eliminate runners’ injuries, there was not one study — and not even anecdotal evidence — that the big shoe companies could deliver on their promise. Even with insoles made from baby seals, trampoline outsoles, and laces made from the hair of Nepalese princesses, 50% of runners and 80% of marathoners were getting injured every year.
  2. As Lieberman showed, when you have a big, padded shoe at the end of your leg, you’ll use the padding, land with an outstretched, straight leg, and seemingly paradoxically, send a giant spike of force through your joints — up your ankle, knee, hip, and back.
  3. Instead, Liberman and others showed, if remove your shoes and run BARE FOOTED, you tend to adjust your gait, land with flexed joints, and use your muscles, ligaments, and tendons, as the natural shock absorbers they are, sparing your joints.
  4. The foot is made to flex, to bend, to feel the ground. And the brain is expecting information about the ground from the feet (which it then uses in a feedback loop to adjust how you move across the ground). Remove the sensations by wrapping your foot up in a shoe, and you’re short-circuiting this natural feedback loop, and depriving yourself of the pleasant sensations that come from walking or running across varied surfaces.

Put all that together, and vast numbers of runners ditched their shoes to try running barefoot. In fact, many people who were unable to run at all gave barefooting a try. I was surprised we weren’t seeing bonfires made up of old, thick, heavy running shoes.

So, at this moment, you had 2 choices: your old running shoe, or barefoot (or Xero Shoes, which are as close as you’ll get to barefoot, but with some protection).

Not surprisingly, the big running shoe companies saw this situation and had to respond.

At first, they merely put out press releases and claimed that running barefoot would hurt you, that only gifted athletes could do it, and that if you even contemplated running without shoes, you were in destined for unhappiness.

Meanwhile, they were working on a response:


Examples of minimalist footwear

What are minimalist running shoes?

In short, they’re the big shoe companies’ way of capitalizing on the barefoot running craze by offering the only thing they know how to make — SHOES — and promoting them as “barefoot” or “natural.”

To do this, they made shoes that were lighter, more flexible, and with less of a heel-lift.

The Wall Street Journal recently published an article about how minimalist shoes are the new big trend in running shoes.

Do minimalist running shoes live up to the claims?

Ah, here’s where things get interesting.

Shoe companies are claiming that minimalist shoes will help you change your gait to a more natural, barefoot-style, way of moving. That their new shoes encourage a mid-foot strike. That wearing their shoes will reduce injuries.

They’re making all the claims that barefoot runners made about removing your shoes completely.

But there is no evidence whatsoever that minimalist shoes will do any such thing.

In fact Vibram, the company that makes the FiveFingers shoe — arguably the original minimalist running shoe — was sued for making similar claims without having the scientific backing to make them.

Let me say it again. There are no studies to back up the claims made by (or, rather, borrowed by) the big shoe companies.


Xero Shoes

Why aren’t minimalist shoes and barefoot (or Xero Shoes) the same?

One of my favorite things to do is meet someone who’s been wearing a minimalist shoe, including the Five Fingers, and have them put on ONE Xero Shoe and take a walk.

Within two steps they’ll turn around, eyes wide open, and say something like, “Oh! That’s a WHOLE different feeling!”

What’s the difference? The amount of sensation you feel from the ground. I don’t care how much someone in a Nike Free says, “I can really feel the ground in these.” They’re comparing their current experience to wearing ultra-thick running shoes.

But some minimalist shoes still have 1/2″ or more of padding between you and the ground.

And even the newest, lightest, most flexible shoes aren’t as light and flexible as your bare feet.. or a pair of Xeros.

Minimal and barefoot are simply not the same.

And, frankly (and I’ve said this often), even Xero Shoes aren’t identical to barefoot. People wearing them tend to move identically to when they’re barefoot, but since you’re always stepping on the same thing — a thin bit of rubber — when you wear Xeros, it’s not the same as feeling the myriad and varied sensations with every step that you get when barefoot.

But doctors and other experts are recommending minimalist shoes

Yup, they are.

Check this out, though… in the WSJ article, it says:

The American College of Sports Medicine… recommends shoes with a heel-to-toe height differential, or drop, of no more than 6 millimeters, or about a quarter of an inch… buying shoes that are neutral, meaning without extra arch support or rigid motion-control components. The shoes should have enough forefoot room that runners can wiggle their toes easily and shouldn’t have excessive cushioning, the guide says.

But when you go look at the shoes that are marketed as fitting that prescription, you’ll usually find arch support, narrow forefoot areas, thick soles, toe spring, and all manner of other non-minimal design components.

More, I’ve been on panels with a lot of the experts that recommend minimal over barefoot. A surprising number have quite a few anti-barefoot opinions without the experience — personal or from research — to back them up. They’ll say things like, “If you’ve been in running shoes for a long time, you need to spend months, if not years, letting your Achilles tendons stretch out.”


Frankly, I’ve never met a formerly shod runner whose Achilles were “too short” to run barefoot.

I’ve met a lot of doctors (and runners) who think that getting Achilles pain when you switch to barefoot is because of “too short” tendons, without knowing that the real cause is simply USING your Achilles more than is necessary, and that by relaxing and improving your form, you don’t need to stretch — or strengthen, for that matter — anything.

Aren’t you just whining?

Okay, maybe I am ;-)

The WSJ article isn’t as anti-barefoot or hyperbolic as many pieces about barefoot/minimalist/maximalist are.

In fact, it promotes everything we stand for here at Xero Shoes — natural movement, lightweight, freedom, feeling.

And, maybe, getting people to switch to something minimalist might make them more likely to go the whole way and try Xero Shoes or barefoot.

But given the experience of tens of thousands of our customers, many who’ve switched from something they were told by shoe salesman was “minimalist”, I wish that what people are offered can really live up to the marketing promises. And I don’t see that happening with “the latest trend in footwear.”

Dogs say “Go Barefoot” or grrrrrrr…

Whether you love cats or dogs, this video will prove that dogs deserve the title “Man’s Best Friend” when you see what they do to the “foot coffins” most people call “shoes.”

They know that barefoot is best (and Xero’s are the closest thing to barefoot) ;-)

Barefoot Running Q&A – Transitioning, pain, and cold weather

Here’s another Barefoot Running Q&A video, where I take an email I’ve received and give an answer on video.

In this video we look at the relationship between barefoot and minimalist shoes, foot and calf pain  during the transition to barefoot, how minimalist shoes fit in with the transition to bare feet, and how to handle the cold.

Some of the links you’ll want to take a look at:

Transitioning to Barefoot Running

Is Calf Pain Necessary

Dealing with “top of foot pain.”

Barefoot running and cold weather

Know the dangers of distance running!

Parents, do you know the warning signs of “distance running?”

Are your children under the influence of the evil pushers of 5k racing?

We hope this video will help you save your children from the unnecessary suffering that this horrible addiction can cause. ;-)

Big thanks to everyone at BYU TV for this hilarious bit (and the shout-out to bare foot running)!

How do Xero Shoes compare to Barefoot Ted’s Luna Sandals?

“Barefoot Ted” sells a running sandal he calls the Luna Sandal. It’s similar to our custom-made Xero Shoes, but with a few key differences:

1) Did you know there are 18 different types of “size 9″? Rather than pick just one of those and pre-make our sandals, the custom-made Xero Shoes are, actually, custom-made for your unique foot. We use a tracing of your foot to make sure the length and width are correct for your specific foot — and if your feet are different sizes, you get sandals that match. We make sure that the toe and ankle holes are placed correctly based on the size and length of your toes and heel. With Xero Shoes, you’re getting a product made just for you.

2) We use the 4mm Vibram Cherry sole material or our exclusive FeelTrue rubber to give you the optimal barefoot feel, and for your convenience. Aside from really being able to connect with the ground with our soles, you can roll up Xero Shoes and keep them in your pack or pocket — go out barefoot, and come back with some protection on your feet. The thicker sole in the Luna is comparatively rigid and over 60% heavier… add some glue and a leather upper and you’re further minimizing the minimalist feel.

3) We use soft, durable polyester laces that don’t stretch or contract when they get wet and dry out, unlike leather or hemp. Our laces are round, meaning that there are no edges to rub on your skin. Polyester is a very strong material — I’m still using the original laces in my 12-month old huaraches that I wear every day — and after getting wet, nylon laces dry really fast. And with round laces, you don’t have to worry about “which side is up” or getting them twisted when you use the different tying styles (some of the clever tying variations people have developed require round laces. Plus, you can get our laces in a bunch of fun colors. And if you ever want to replace your laces or get other colors, they’re inexpensive.

4) Our product is “vegan friendly”. So is Ted’s basic Luna Sandal if you get the hemp laces instead of leather.

5) Luna Sandals have an optional leather footbed. Ted is making a fine product… some people like the leather upper — which, over time, molds somewhat to your foot. Any material upper, though, will wear and collect dirt. And, for those who are sensitive to these kinds of things: natural materials are not anti-microbial. While we don’t currently offer a material upper, we have heard from a couple customers who bought some leather and glue and added those to their Xero Shoes for only a couple of dollars.

Hope that helps.

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