Xero Shoes Coupon Scams!

Sometimes I think the Internet brings out the worst in people. If you search for “Xero Shoes Coupons” you will find a TON of sites saying they coupons for saving money on Xero Shoes. The problem is that they’re fake. All of them. It’s a real hassle for us because we’ll get calls from customers,… Read more

Why Barefoot Running?

While barefoot running isn’t new, it’s popularity has been going through the roof since Christopher McDougall’s book, Born To Run, became popular in 2009. Ironically, Born To Run isn’t really about barefoot running. It’s about the Tarahumara Indians in the Copper Canyon of Mexico and how they’re able to run pain-free and injury free for… Read more

Do not “transition slowly” to barefoot running

The more time you spend around barefoot running and minimalist running — the more articles you read in magazines and newspapers, the more interviews you hear with doctors or runners, the more stories you see on the news, the more websites you see about it, the more research you hear about it — the more… Read more